All businesses need a solid digital marketing plan to guarantee that they will dominate the online arena. Businesses and homeowners with an infestation problem will have different options to choose from. With a massive selection in the market, you want to ensure that you will be on top of your prospects’ consideration. Otherwise, it will be difficult for you to survive in this crowded market. Therefore, attracting pest control leads that you can send into your sales funnel will ensure that you will have people you can convert into customers.
A Complete Guide to Generate Pest Control Free Leads
When developing your marketing campaign, you will basically consider what methods will help you gather pest control check leads. You will realize that there are so many options, and it could be overwhelming to those who lack knowledge and experience. However, not all of them will suit your pest control business. This article will highlight some of the best practices to help you generate qualified leads.
Search Engine Optimization
SEO (Search Engine Optimization) involves practices that make your website or online content more desirable in the eye of the crawlers. This will help boost your company’s credibility, and you will be a step closer to generating pest control leads. Appearing on search with purchasing intent will guarantee that you will be on top of your prospect’s consideration. Here are some points to consider if you plan to add this to your marketing strategy.
Keyword Research
Some of you may think that keyword research is an overly complex matter since there are too much data involved in this. For starters, pay attention to only indicators during your research to avoid making things too complicated. Look for the monthly volume searches and the keyword difficulty. Some will consider the CPC, but since you are still in the early stage of SEO, let us not include that here. Using a keyword research tool such as kwfinder, SEMRush, or Google Keyword Planner, enter the keyword you are planning to use; in this case, you may want to use ‘Pest Control.’ After you input the keyword, it will produce a list of keywords that you can use. Record the keyword with high monthly volume search and low keyword difficulty using an excel worksheet. Keyword research is an integral part of your pest control lead generation strategy.
Local SEO
Now that you have a list of keywords to use, you surely want to appear more prominently with your local audience. Therefore, you may want to add the location where you offer your business. For instance, you may use ‘Pest Control Fort Worth.’ Understand that competing on a national level will be difficult and it requires investing resources to get to the first page of the search result. Focusing only on your area of concern decreases competition and makes it easier to rank, and your pest control free leads will see you.
Keyword Optimization
This method is the process of introducing your chosen keywords in the right places. When crawlers are on your site, they will be looking for these keywords to comprehend the context of your page. Be sure that your keyword can be found in your meta description, heading 1, subheadings, first 100 words, and the last 100 words. It should also be added in the proper keyword density on the body of the content. It will help ensure that your site will rank better and improve your pest control lead generation. Otherwise, you can be penalized for using keyword stuffing and over-optimizing the content.
Backlink
Your backlink is another vital part of your SEO. The backlink juice helps in determining your website authority. Make sure that you are only creating backlinks on credible websites. Otherwise, this will be hurting the credibility of your page. Also, be sure that it is relevant to your site. For instance, since you are in the pest control industry, you can create backlinks on websites that deal with wildlife removal, house repairs, etc. Years ago, the easy way to gain a backlink was to leave a comment on the website. However, these days, most comments will have a no-follow attribute, which means that they are not sending any backlink juice. The best way to do this is through content creation and guest posting.
PPC (Pay per Click) Advertising
Understand that it will take at least six months before there will be a slight tick in your traffic. This is considering that you have employed the right SEO strategies mentioned above. If not, it will take longer, especially for congested blog niches. It could even reach up to 2 years before you notice an improvement. PPC helps you attract pest control leads that are more likely to convert. PPC is a paid advertisement that will often appear on top of the search result. Some social media sites will also offer this option, but they will behave differently.
To run PPC on Google, you start by choosing a specific keyword. We encourage you to choose long-tail keywords since they perform better. Moreover, their CPC will often cost less. Considering that you have done all the keyword optimization mentioned above, you could bring down the cost per click. This will help you capture more pest control free leads that you can nurture and convert. PPC is an excellent lead generation strategy for pest control companies since it offers them better control of their marketing budget. Therefore, if you only want to spend a particular amount, you can definitely stick to that. You can stay away from any unplanned expenses.
Is PPC an Excellent Choice for Your Business?
PPC will provide you with an immediate result that SEO can’t. You will also have access to Key Performance Indicators and gauge whether your campaign is a success or not. It allows you to make immediate changes. It comes with various features that will enable you to enjoy the best possible result. Here are more benefits that you can enjoy if you choose PPC to capture your pest control check leads.
- Budget-Friendly- Most pest control companies will choose this method since it helps them keep their budget in check.
- Fast-Result- You don’t have to wait for six months or years before you notice an increase in your sales leads.
- Increased Valid Leads- You can bid on keywords with purchase intent with PPC. Therefore, it will help you attract highly qualified leads.
Social Media Marketing
Social media marketing is not just beneficial for your Pest control lead generation campaign; it can also help you build a relationship with them and convert them into paying customers. Most of the targets in your lead list and prospects are found in social media marketing. There are several platforms that you can add to your strategy. Facebook could be one of them due to a massive number of active users. Instagram also holds some potential since it allows you to share the before and after photos of the pest infestation problem. It helps your target audience gauge how efficient you are. Also, don’t ignore LinkedIn just because it is used for B2B lead generation. It is an excellent platform to connect with other non-competing businesses that can provide you with referral leads. For instance, you can connect with home inspection companies, wildlife removal, home improvement, landscaping companies, etc.
Generally, your target audience will help you determine what platform you should use to connect with your target audience. Once you figure out the right platform, you need to be active on this channel to gather more pest control leads. It is practical to capture more leads using content; therefore, make sure your audience can share your posts without issues. Social media channel is an exciting way to generate and nurture leads.
Email Marketing
Another effective way to draw in the pest control free leads would be through an email marketing campaign. Some people will think that the days of using email to advance the company’s branding and marketing campaign are over. However, as long as you pay attention to the common mistakes, you will be surprised at how effective this is. Based on the latest reports, it still can improve the company’s return on investment by as much as 4,400%. If you are using email marketing, it would be better to have a subscriber list or an opt-in email form on your website.
Be sure that your newsletter form is simple and doesn’t take too much to understand. It will have a low completion rate if it is long and complicated to complete. Usually, it should require them to add their email address and click the signup button. However, that may not be enough to ensure the quality of your pest control check leads. Avoid buying an email list since you are not guaranteed if they are live and valid emails. If you need high-value leads, look for a company that will use organic methods to generate exclusive leads.
Content Marketing
Your content marketing strategy will supplement your other methods. It will be the backbone of your SEO and PPC campaign. You can syndicate your content on your social media platforms or share them. You can also do a content repurposing strategy and use it on your email marketing campaign. Your content is not only limited to written articles. It can also be videos, podcasts, webinars, audiobooks, ebooks, etc. The point of developing content is to provide your audience with valuable content. Your target audience is constantly using search engines to gather the information they need. If you check the monthly volume search of pest control, you will realize how many people are looking for them. Creating content that depends upon their position in the buyer’s journey increases the probability of capturing pest control leads.
Your pest control lead generation must help your business grow. The methods we mention here are powerful in gathering leads that can be converted into paying customers. If you need assistance in your lead generation campaign, choose Webtudy. We have been providing companies in various industries to capture exclusive leads using all-inclusive strategies.