7 Effective Ways to Increase your Web Traffic and Improve Your SERP

All businesses will have their unique goals. However, to reach these goals, they will have to increase the organic visit to their site. Increasing traffic is useful in generating leads and increasing the conversion rate. It can then advance your brand and improve the company’s output and revenue. Remember that your website plays a crucial role in your company’s online presence and authority. No matter how well-designed or efficient your website is, if you can’t boost your online traffic and appear on the first page of the search result, then all your efforts will be for naught.

How to Drive Traffic and Improve Your Ranking Online

Your website is the central hub of your entire online marketing campaign. A website is not only a sign of a professional and reputable business; it can also be an avenue that promotes sales and drive revenue. Now that you know the importance of having a website, you still need to guarantee that your targeted customers will see you.

SEO (Search Engine Optimization)

SEO is the building block of your traffic-generation strategy. Most of the methods that we will mention here is a part of your SEO campaign. SEO is the process of refining your website to make it more desirable in the eye of search engine spiders. Once Google presents a search result to the user, it will show the pages with high authority and relevance. The algorithm of Google is used to score the quality of the website. Websites that are deemed highly relevant will be shown on the first page of the search result.

There are multiple ways on how you can improve your SEO.

Relevant and High-Quality Content- This means creating content for humans and not just for the google spiders. It must be content that readers will find useful and essential. Traditionally, search engine robots judge the content relevance depending on how and where the keywords are mentioned in the article. Therefore, having the appropriate keyword density in the content will increase your SERP. Nowadays, introducing key phrases in an unnatural manner can lead to a penalty.
The Structure- You should also pay attention to the structure of your webpage and content. There should be proper HTML tags on your images and headings.
Responsive- There should be no issue accessing your website regardless of the device used.
Load Time- If you have a website that loads slowly, this will increase your website’s bounce rate. Therefore, the engagement rate will also decline. It can send a message to Google that your contents are of low quality.
Secured-Google prefers websites with HTTPS than those with HTTP.
Backlink-The page rank of your website is also influenced by quality backlinks. If your website has a link on .edu or .gov websites, this is a sign that your page has a high authority.

These are just the fundamental parts of the SEO process. It takes years of practice and knowledge to understand the different facets of SEO. Also, Google commonly upgrades its algorithm by implementing changes. Your website needs to keep up with these changes. While some people can deal with the essential part of SEO, it is still recommended to hire an expert to manage the complex function of web optimization.

SMM (Social Media Marketing)

It hasn’t been too long since social media platforms have been introduced. However, today, it won’t be easy to imagine your life without it. At least 3 billion people have social media accounts, which is expected to increase in the coming years.

While it has been made for socializing with your friends, social media is more than that. More and more businesses realize the benefits that it can offer. It allows them to be in touch with their potential customers. It can also be a platform that drives traffic to their official website.

E-mail Marketing Campaign

SMM is designed to attract new audiences to your website. However, for your existing customers, e-mail marketing would be the better option. Contrary to what most people think, E-mail marketing is not dead. It is still useful if you do this the right way.

It would be best if you never ignore the value of your existing customer. If they already signed up for the mailing list, this is a sign that they are interested in your offerings. It increases the probability that they will click on the link to your e-mail compared to those unfamiliar with your website.

E-mail marketing offers a higher ROI compared to other marketing strategies. Nonetheless, it still needs to be carefully planned to get things right. You should also pay attention to the timing of sending an e-mail. Sending it too frequently might annoy them and may boost the opt-out rate. You should not even use an auto-generated e-mail since your message may sound too robotic.

Content Marketing and Blogging

You’ve seen your competitors blogging, and you probably think that you should also employ this strategy. However, you may not be aware of the power of blogging.

Content marketing is a cost-efficient method of attracting visitors to your website. Blogging is undoubtedly the most popular and effective form of content marketing. Our company offers you a blogging service that is part of our comprehensive content marketing plan.

It helps your readers find a solution to their problem. It increases the possibility that they will acquire your service.
It builds trust between the customers and the company. It also establishes your business as someone credible in the industry.
It keeps your audience engaged and encourages them to stay longer on your website since there is something valuable to read.
It improves your SEO campaign and increases organic traffic.

Vlogging on YouTube

According to the experts, YouTube will be replacing Facebook as the 2nd most popular site in America.

Therefore, you should not ignore this platform, and it may be the best time to create videos and start vlogging on YouTube. Watching videos is how most people will consume content in the online world. YouTube videos come with descriptions where you can add multiple links. You can use this part to direct people to your website.

Paid Advertisement

The methods we mentioned above can be executed by anyone even though their budget is restricted.

However, if you have a budget for your marketing, you should consider a paid advertisement. There are multiple ways on how you can pay for traffic. Two of the most effective ways is through social media ads and search ads.

When you employ this type of strategy, you will be asked to bet on a keyword. The monthly budget that you set will only be spent if the searcher clicks on your link. The cost of the keyword may start from $0.01 and may increase to more than $10. Once the budget has been exhausted, your paid advertisement will also stop. Understand that it will take time before you notice the result of your SEO strategy. If you can’t wait that long, you can add PPC alongside your SEO campaign.

For the social media advertisement, it also works like search ads. You will set a budget, and you will be charged every time someone clicks on the ad. Social media sites are collecting information about their users. Therefore, you can use targeted ads that will prompt your advertisement to be shown to a small group of people.

Publishing an eBook

If you want to establish your credibility in your industry, you should consider publishing a book. Being an author gives you a sense of authority.

Since it is relatively easy to publish eBooks on Kindle and other similar platforms, you should not miss this opportunity. The book should not only be used as a promotional item; it can also be a useful tool to drive traffic to your site.

The advantage of an eBook to a traditional book is that you can add your website’s link. By clicking on this link, your reader will be directed to your website. You should add a downloadable link to your eBook as a reward for your audience in exchange for providing their contact name and information. It can also improve your lead generation campaign that you can use for your e-mail marketing.

Essential Marketing Tools for Your SERP

Everyone is aware that Google is continuously tweaking their algorithms. The center of your SEO efforts before may not necessarily work today.

SE Ranking

SE Ranking is owned by a Ukrainian company that allows you to track your SERP for a very affordable cost. If you are only focused on 250 keywords, and having a weekly update seems fair to you, the basic plan would suit you. Apart from the SERP tracker, you also have a variety of tools to use from backlink checking, backlink monitoring to website audit. You can also create your marketing plan with this tool. With this tool, you can also track your ranking on Yahoo, Yandex, Bing, and even YouTube. According to them, they now have 300,000 subscriptions, making them the biggest SERP tracking tool.

They have a well-designed interface and will provide you an overview of your past ranking. It will also highlight the best ranking that you’ve had.
They have an affordable and flexible payment plan.
They have a mobile version, which will make the tracking process easy and seamless.
It comes with additional functionality such as backlink monitoring and website auditing.
Excellent support team. Their representative will respond to all your concerns and will assist you whenever you need it.
Tags and Folders are available that will help you arrange your keywords.
We recommend this tool for freelancers and small business owners looking for a useful yet affordable SERP tool that will do more than just tracking your placement on the search result.

AccuRanker

According to the developer of this tool, it is the most accurate and the fastest rank tracker today. With this tool, you can request for the updated data of your ranking, whenever you feel like doing so. Moreover, their update will happen extremely fast. It does not only offer support for Google but also on Baidu, Yandex, Bing, and YouTube. For those who need to track their ranking on a daily basis, it would be the ideal tool for you. It enables you to react and adjust your strategies on critical changes. The interface and the menu are extremely helpful and it helps you receive the data in a touch of the button.

With this tool, you can filter and define segments and export crucial data. Just like the other SERP tool, AccuRanker will present you with the up-to-date search volumes of your focused keywords. If you need to send the data over the e-mail of your client, you can do that automatically with this tool.

It has a clean design and simple navigational system that makes it easy to use.
It will send notification if you have been ranked on featured snippets. It also includes all the features of Google.
It enables you to add star and tag to the most important keywords.
With AccuRanker, there is no limit on the number of websites that you will add.

It is the best tool for agencies, store owners, and brands who need quick and reliable data of their SERP. You may also use this to monitor the online presence of your competitors.

Serpstat

This is another powerful SERP took with more than 100,000 users. It is useful in performing a range of tasks such as site audit, backlink analysis, keyword research, and rank tracking. The cost may not be as affordable as the other tools aforementioned but it has transformed into a software than can do more than just tracking your ranking.

There are no other tools in the market today that will provide you with the better historical data of your ranking. They will present it with colors and graphs, allowing you to understand your SEO efforts’ current state quickly. (However, there are some features, that may be overwhelming for the beginners).
You will be updated on which feature of Google will be shown on the SERP

This will be a fantastic tool for the owners of eCommerce site and website managers. It is an SEO tools that comes with an array of features

Nightwatch

Perhaps the first thing that you will notice about Nightwatch would be the dark website. Even their web application comes with a dark-mode that is activated by default. While some people may love the design, there are also people who might find it too much. Luckily, you will be able to switch this feature easily. When you compared it with other similar tool, you will immediately notice how affordable their software is. It also comes with 40% discount to those who will choose an annual plan. They offer API access, competitor tracking, website audit, and backlink monitoring.

plan would be the best for you.
Their SERP tracking comes with Knowledge Panels, Local Packs, and Featured Snippets.
They offer YouTube and DuckDuckGo training.
You can receive the monthly, weekly, and daily update through your e-mail, which is perfect for people on the go.

If you are an SEO agency that needs accurate SERP data at a price you can easily afford, you should never undermine the power of this tool.

Mangools SERPWatcher

If you have been using free tools for SEO, you may have heard Mangools, since they are also the developer of KWFinder. It is an excellent alternative to Ahrefs and Google Keyword Planner tool. SERPWatcher, on the other hand, focuses primarily on tracking your rank. Some people may find it a bit expensive, especially once you know that it will only track the Google results.

Well-designed and very easy-to-use since the feature comes with limited range.
It can be integrated with KWFinder. So, for those who have signed up for a Pro account on this keyword tool, you should also consider getting SERPWatcher.
If you are ready to sign-up for an annual plan, they can give you better deals and discounts.

We recommend this to online marketers who prefer to use clean and straightforward tools.