Technologies may have made things more accessible, and the times have changed, but some remain the same. For instance, if you are running a construction business, you need to be in a platform where your customers are found. Nowadays, your prospects are online, and it only makes sense that you will be active in various digital channels. In this article, we will discuss some of the best practices for general construction lead generation.
A Complete Guide in Generating General Construction Local Leads
Business owners, landowners, property managers, and project managers will prefer to hire people they can trust. They want to work with those who will do an excellent job while reducing the cost. If you’re going to enhance your company’s credibility and continue generating the general construction free leads that will help your business survive, pay attention to these practical and ethical lead generation practices.
Concentrate on Local
First, you have to ensure that your construction company is listed in major local directories and listing sites. You will have to focus your efforts on the area where you are offering your service. You want to be certain that your name will be on top of their consideration when they need your assistance. Luckily, you don’t need to spend hours on the internet looking for the platform and sites to add your company name. Some applications and programs are designed to perform a deep analysis, which streamlines the whole process. It can produce a list of locations where your company was mentioned. You can then quickly check if the information is accurate and consistent.
What Are the Best Local Listing Management Tools?
Using a local listing management tool, it would be easy for you to update your information on different directories. It will significantly help in capturing your general construction check leads. It also contributes to your website’s SEO and keeps your online presence up-to-date. Here are some of our recommendations.
Moz Local
This tool is an excellent choice for small and medium enterprises. It offers a practical and seamless list management tool that lets you check the information in real-time. Moreover, it also comes with features that allow you to monitor reviews and social mentions, ensuring that you are on top of your online reputation management.
Yext for General Construction Lead
This tool offers you protection against unwarranted changes in your location. It also comes with a comprehensive performance report for all your online channels. Yext offers its services at different tiers. The cost may start at $199 and increase up to $999 annually depending on your business’s needs. With Yext, you will now have the power to update your online listing at once, which significantly helps if you want to capture your general construction lead. You can monitor your status and add messages and promotional links.
LocalFX
If you are a local business but manage at least 5 locations, LocalFX would fit your unique needs. This application is so robust that it can manage up to 1000 locations found in over 100 directories. With this, you can easily streamline your location update, listing performance, and review management. LocalFx costs about $20-$50 per location; businesses with thousands of sites will be given a unique pricing model. It comes with access to a dashboard that allows you to monitor the duplicated, unlisted, and incorrect information. With this, it will be relatively easy for your general construction local leads to find you.
BrightLocal
This app is a paid local list management tool that enables you to manage up to 100 locations. It will help you monitor your existing list and will be effective in discovering citation opportunities. BrightLocal also allows you to manage your online reviews, remove any duplicates, and generate a periodic report of your performance. It is a program designed to help websites advance their SEO efforts. Moreover, users can also integrate it with Google Analytics and My Business. The cost of this app depends on location; it may start at $290 per year and may increase up to $790.
Whitespark
For those who prefer a less-complicated and minimalist type of software, you should check out Whitespark. Using this will allow the general construction companies to find citation opportunities all over the web. While this option needs some manual work, it helps you save a great deal of cash on your list management. You can then use the extra money to advance your general construction lead generation strategy.
Improve Your Content Marketing Strategy
Your sales pitch and business cards will not be enough to help you capture those general construction free leads. Like any company, you may have to concentrate more on your marketing strategies, mainly content marketing. While some people may think that this is overwhelming and too complex, you only need to learn some basics to get you started. Start by maintaining a company blog by posting an informative and engaging article at least once a week. Try to curate content that offers your reader some value. To ensure this, you will have to understand the behavior and interest of your target audience. So in your case, it would be people who are interested in your construction service. Therefore, focus on creating content, tutorials, and blog posts about your industry.
Why Companies Need Content to Generate General Construction Leads?
Content marketing appears like a lot of work. Still, it is the simplest digital marketing method that you can use to improve your online visibility and capture those general construction free leads. By investing a few times each day, you will find content marketing the most affordable and practical strategy in your marketing arsenal. Here are some of the reasons why you should invest in this methodology.
- Increase SERP-If you want to see your company’s name on top of Google’s search engine results, content marketing will help you. There is nothing more efficient and effective in boosting your SERP than posting quality content regularly.
- Capture Live Leads- When you rank higher in the search result, you can expect that your prospects will find you. Organic traffic leads to an increased number of leads.
- You Want to Become an Authority- If you want to stand out from the crowded market and be a credible construction service provider, content marketing is a great option. Online authority can be an intricate process. However, the number of quality content that you will share will help you build it.
- Provide Answers- Even if you have a capable customer support staff, they will grow sick of answering the same question over and over again. When you create content that answers the most common questions about your service, you save your people from unnecessary work.
Improve Your Email Marketing Campaign
Capturing a general construction lead can also be possible with your email marketing. There are some strategies that you can use to grow your lead list and increase the subscription rate. For example, you can provide small incentives to users who will opt-in to your newsletter. You can also combine your content marketing with your email marketing. Offer your audience with eBook or helpful guides in exchange for the contact information you need. B2B companies will usually offer whitepapers, infographics, and others. Since you are a construction company, you want to provide your audience with something that comes with value, such as tutorials and how-to guides.
How Do You Combine Email Marketing with General Construction Lead Generation?
Before you even start your campaign, you need to evaluate if your digital asset is already in order. Understand that this will serve as a solid foundation for your general construction lead generation. Your website must be optimized; it will be the core of your strategy. It doesn’t have to be fancy, but it should provide the needs of your audience.
- Build a Segment- The email contacts that you will capture will have different needs and interests. They can also be found in different sales cycles. Therefore, the message that you will send to them must be customized. You can segment them according to purchase history, location, purchase cycle, referrals, and specialty.
- Building a Personalized Message- Make sure that the subject line will capture their attention. Add the name of the recipient whenever you have the opportunity. Craft your message like you are talking to them. You should not hesitate to appear conversational in your message.
- Avoid Jargon- Talk to your audience in an easy-to-understand manner. Avoid using Jargon and industry terms.
Make Sure Your General Construction Contact Information is Visible
Capturing general construction free leads will be easy if your prospects know who to contact. For those operating in the construction market, you want to make sure that your contact information is found in key and visible places. If you employ this in your inbound marketing strategy, you should add your contact information to your website and social media channels. You want it to be bold and noticeable. Moreover, you should also have a section on your website to display your workers’ names, contact information, and specialization. It gives the audience a sense of familiarity, increasing the probability of choosing you as their service provider.
How to Generate More Leads with Your Contact Information?
As someone in the business, you only have that one opportunity to capture the attention of your general construction free leads. Most company will often take their contact page for granted. Usually, they will only have one contact link that you can find in the footer, header, or menu. Here are some techniques that will help you improve your lead generation strategy.
- Add your Company Number- You might think that this is quite obvious, but you will be surprised how many businesses will forget this part. Doing so will improve your consumer trust.
- Have a Web Contact Form- When you are adding your phone number, email, or address to your contact page, you are basically encouraging your audience to use other platforms to contact your business. Why not make it more convenient for them by adding a contact form.
- Live Chat- If you feel generous and your business is doing exceptionally well, you should consider adding a live chat feature. Hubspot offers a free messaging system known as Conversations.
- Add Testimonials-User-generated content will encourage your prospects to trust you. You can even add video interviews to make it more engaging.
Voice-Search Optimized
With the rise of Alexa, Cortana, Google Now, and Siri, it doesn’t take an expert to know that virtual assistant is the future of customer support. While not all companies are using this method when capturing general construction check leads, the current statistics show that it will dominate this landscape in the future. Last year, Comscore released a study that half of the searches made in 2020 were done through voice command. Moreover, 30% of these searches are done by the users without even looking at the screen.
What Does Enabling Voice-Search Mean for Your Business?
It tells your business that your prospects are gradually moving away from typed and manual search. These are the inevitable realities that your business needs to know, and you have to adapt. For instance, when a person performs a voice search, the result will usually be ranked according to reviews and proximity. Therefore, you need to know how to optimize your business for voice search.
Receive Recommendations for your General Construction Company
Another method that will help you capture your general construction lead would be with the help of other related industries. For instance, you may want to partner with a real estate agent since they may connect you to people who need repair services. You should also reach out to disaster remediation companies since they can recommend you to homeowners and businesses who require your assistance. You can also consider building partnerships with electricians, HVAC contractors, plumbers, etc. Your previous customers can also give recommendations. By providing them with their desired result, you can guarantee that they will be recommending you to people they know.
Using these practices to generate general construction local leads may appear to be a daunting responsibility, especially if you have yet to build your company’s inbound marketing strategy. Therefore, you need to ensure that all your digital assets and efforts are working in unison to get the best possible result.