Knowing the tips to generate more leads using social media platforms is crucial for businesses that have conquered brand awareness. Whether you know how the system goes, social media should be a part of your marketing arsenal. Collecting the social media lead will make it easy for you to find people who are interested in your offerings. Moreover, this platform will help you connect with your existing audience. Whether you want to share updates, news, or special offers, social media offers benefits other platforms can’t.
How Do You Define a Social Media Lead?
The social media lead can pertain to the information that you’ve collected from your potential customers. It could include the name, age, occupation, monthly salary, email address, and other data that the social media user shared with you. Once you have successfully generated the lead, it is time to nurture them. It will include doing activities that will encourage them to go through the buying cycle. Lastly, the lead will have to be converted. It is the process of turning your leads into loyal and paying customers.
How Do You Get More Social Media Lead?
Before you become a non-stop social media lead machine, you need first to understand how to identify a quality, high-value lead. Otherwise, you will only collect invalid leads that you can’t convert. The quality will depend upon your industry and your ideal client. Therefore, it should include information that you will need to measure their value. Remember that in digital marketing, quality always matters over quantity. However, it would be better if we could enjoy the best of both worlds. Fortunately, that goal is realistic as long as you follow our strategies below.
Choosing the Best Platform
The first step is to choose the best platform for your social media lead generation. To do this, you need to determine where most of your customers are found. Based on the numbers released by eMarketer, Facebook is still the leading channel, with around 82%. It is mainly due to the large and active community. For starters, Facebook has at least 2.5 billion users worldwide, and it is continuously growing. Facebook also understands its users’ needs with some of the most powerful tools to gather leads. Nonetheless, this does not necessarily mean that you should only be restricted on Facebook. For instance, B2B marketers claimed that they found success when using LinkedIn as their marketing channel.
Optimizing Your Profile
When starting your social media lead campaign, be sure that everything is ready and in place that will help you organically collect the leads. You should provide your audience with options to contact you directly. There should not be a restriction if they want to shop or sign-up for your newsletter. Here are some ways on how you can optimize your social media page.
- Add Your Contact Information- Be sure that your contact details can be found in your social media profile. However, before adding them, be sure that you are adequately armed to handle the expected increase in customer inquiries, whether through direct messaging, phones, email messages, etc.
- Choosing Your CTA- Contingent upon your goal, various social media platforms will offer different call-to-actions. For instance, if you want to increase the subscription rate of your newsletter, you can add ‘Sign-Up’ to your Facebook page. If you are running a business and want to increase your booking rate, you can include ‘Get Tickets,’ ‘Book,’ or ‘Reserve’ on your profiles.
- Add Your Link- When creating a bio, you will only be restricted to a specific number of characters. Nevertheless, be sure that you will include the link to your website there. Also, add a CTA near your link, so they would know exactly where to click it.
Creating a Clickable Content
Understand that it would be difficult for you to collect social media lead without relevant and compelling content. Understand that millions of companies online are competing for the attention of the audience every day. Moreover, the attention span of the audience is shortening. Therefore, you need to find ways on how to draw their interest. The images should be high-quality, and the material must be sharp. Always remind yourself about your goal to generate leads when posting content. It should be relevant and interesting to your target audience. Avoid click-baiting; you need to ensure that your content is worth their click.
Check Your Landing Pages
Once you manage to convince them that the link is click-worthy, it will then lead them to your landing page. Be sure that they will not be disappointed with what they will see. To start, the information added to your landing page should resonate with your audience. For instance, if someone is expecting to find your product or service on your landing page, be sure that it is the first thing they will see. Without this, it will be relatively easier for the audience to click on the exit button. A good landing page will have the following feature, especially if you want to use it as a social media lead machine.
- Seamless- The information listed on the landing page should be seamless, short, accurate, and scannable. The audience should quickly determine the precise path that they should take to complete the purchase.
- Simple Form- If you plan to add a form to your landing page, be sure that it will be short. Every question added on the landing page minimizes the possibility that your audience will be willing to complete them. Avoid asking sensitive details; the less you add, the more likely you will get them. For instance, a form that asks about the age will have a lower probability of being skipped.
Using Social Media Lead Advertisement
When you have exhausted all possible organic methods, you may want to look for a technique to boost it. One way would be through social media advertisement. Here are some of your options.
- Facebook Advertising- Facebook offers a unique advertising format to marketers. The leads you will collect in this channel can easily be integrated into your CRM (Customer Relationship Management) system. It allows your team to create follow-ups as often as you need it. The retargeting tool offered by Facebook will also be necessary when performing social media lead nurturing.
- Instagram Ads- This advertising platform is similar mainly to Facebook ads. It helps you collect the information you need to reach out to your leads. Instagram offers pre-filled forms, making it easy for your audience to complete them.
- LinkedIn Ads- LinkedIn also comes with an ad format intended for generating social media lead. It is available in Sponsored InMail and Message Ads. Linked make use of the profile information to pre-fill their form. The platform reported a lead conversion rate of 13%, which is massive considering the average conversion rate is only at 2.35%.
- YouTube Ads- This channel encourages the audience to complete a specific action, which can help with lead generation. It comes with a call-to-action that links back to your chosen site.
Offering the Right Incentive
You should provide your audience with a reason to share the information you need with you. Depending upon the social media lead you want to capture, you can offer them incentives that will encourage them to do it.
- Sweepstakes and Contests- Hosting a contest using your social media would be a great way to collect leads. To join the contest, the participants will be required to share the information you need.
- Discount Codes- Many brands are willing to offer their customers a discount in exchange for completing an action, such as subscribing for their newsletter, completing a survey, filling up the online form, etc. You should include this in your social media lead generation. It will encourage people to return to your website and complete the purchase. However, be sure that you’re still gaining profit when giving discounts.
- Gated Content- Access to private Facebook Groups, webinars, or white papers can also help advance your lead generation strategy. You need to ask for their email address since you will deliver the documents or the access through email. Based on the latest report, webinars have a 35% chance of collecting leads, while email newsletters have a 29% efficacy rate.
Personalizing Your Offer
A minor tweak to personalize your content can dramatically improve your social media lead campaign. Based on the report released by Uberflip, they discovered that personalizing content helps dramatically with lead generation compared to other marketing methods. The study published at Mediapost showed that marketers are prioritizing personalization when advancing their lead generation campaigns. However, that could be easier said than done as 44% of the marketers think this is a challenge.
- Targeting- This method would be an excellent place to start who find personalization a challenge. Make use of the targeting tools offered by different social media platforms to connect with your desired audience. You could also try to run various campaigns that target different audiences. For instance, you can create a separate landing page for different genders or age brackets.
- Retargeting- It is the process of reaching out to cold leads. These are people who previously showed interest in your offerings, but you’ve forgotten to nurture them. For instance, if you’ve gained an interest in a post that you made a year ago, you could tweak them and repost it.
- Sending Message- The inbox is another excellent channel to complete personalization. Be sure to take advantage of the articles you already have to ensure that your audience finds them relatable.
Measuring Your Progress
You must know how to track your progress by looking at your Key Performance Indicator. If it is through your website, you will probably have Google Analytics in place. However, you can also use this to monitor your social media lead generation. For instance, you can determine which platform is performing well, which will help you focus your efforts on that platform. Analytic tools can help you choose the kind of messaging and creatives that work.
When capturing social media lead, be sure that you will engage and nurture them. Some people may find this daunting, but some tools and companies can help you handle this intricate process. Some programs will help you respond to all the messages and agencies that will specialize in capturing them. As a business, you should always focus on strengthening your relationship with your customers.