Those who plan to develop a website for their business will have to ensure that their logo will reflect the company’s branding campaign. It also needs to look aesthetically pleasing as a favicon. Your logo will be showcased on your products, social media campaigns, blogs, e-mail marketing, and offline marketing. Whether you are starting to develop your logo or think that the existing company logo only needs to be revamped, it is necessary to listen to the experts’ tips. With our developers’ help, you can guarantee that you will design a logo that will create a lasting impression.
What Your Logo is Trying to Achieve?
No one knows your business better than you do. Therefore, you are the best resource person when it comes to the aim of your branding campaign. Having a profound understanding of the company’s mission and goal is essential if you are developing a logo that will represent it.
- Know your target market.
- Understand the service that you want to offer to the community.
- Learn about the characteristics that support your company. For instance, are you offering a budget-friendly, reliable, efficient service?
Knowing What Each Color Represents
Now that you have a better understanding of your brand, you should now choose the dominant color representing your company. Color psychology denotes that each shade a powerful impact on our personality and mood. You can also convey the message you want to deliver to your audience by choosing the right pigment.
- Red-Stimulates appetite and encourages customers to buy impulsively.
- Green-This is the symbol of natural and organic products.
- Purple-Stands for exclusivity and luxury.
- Yellow and Orange-Warm colors that represent happiness. Excellent for the business that offers relaxation.
- White- perfect for conservative and minimalist business. It also represents security and purity.
Pay Attention to Your Fonts
Your chosen fonts can also affect your audiences. There are font types that will be eye-catching, but this does not always relate to positive things. If you are planning to design your logo, consider the fonts commonly used by professional designers.
- Garamond-The elegance of the Garamond can help you create a classic logo that will appeal to the significant population.
- Futura- If you want to create a modern logo but still evoke a sense of friendliness, this is the perfect font for you.
- Helvetica- It gives a sense of familiarity that allows customers to trust you easily.
- FF Blur- For those who want to be different, this might be the right choice.
Keep Your Logo Simple
When developing your logo, you must make sure that you will not go overboard. The logo will need to remain clear despite being small. Once you put too many elements on your logo, it will appear crowded and messy. Rather than charm your audience, this will confuse them. Simple logos have been proven to be more effective.
We advise business owners to use no more than two colors on their logo. The design should not be too complicated. You need to ensure that your audience will get the message in a single glance. Logos will have to be scaled down to fit into packaging and products. Therefore, all the elements included in the logo will have to be clear.
Don’t Let the Trends Dictate Your Logo
Like any other business marketing elements, designs on the logo also come with the latest trend. There will usually be patterns on their designs. While some trends can be used for inspiration, this will not help you stand from the rest. Besides, sticking to the latest trend increases the probability that your target audience can mistake you for the other brands.
If you plan on designing the logo on your own, you don’t want your logo to look amateur. Fortunately, there are lots of software that you can use in creating your logo. Different online tools will be convenient and practical. However, if you want to take your designer skills a notch higher, Adobe Illustrator is an excellent designer tool.
Don’t Be Afraid to Experiment
After designing your logo, asked yourself if you will feel impressed if this is your competitor’s logo. In case you are finding it hard to create honest feedback, show your logo to a group of people, and listen to their reaction. Remember that your logo will be a prominent element of your business identity. Therefore, you want to make sure that you are doing things right.
Why Are Logos Important for Your Business?
When you consider all the facets of developing your business, you may not essentially focus on building your logo. Perhaps you think that you don’t need it at all. However, there are different reasons why your decision to ignore your logo could be wrong. Your logo is a crucial part of your branding and marketing campaign. Here are some reasons that will convince you to develop a logo.
- It Captures the Attention- Consumers nowadays have a minimal attention span. According to the experts, you only have two seconds to make their experience memorable. This is where your logo can help you. Logos are a useful tool in drawing the customers’ attention; they will be able to communicate the values and the core of your company interestingly and uniquely. With their attention span getting shorter, they will judge your business based on visuals. Therefore, if you have a solid logo design, they will think you are a professional in this industry.
- Creating a Positive First Impression- The Logo is the first thing that will be remembered by the consumers when they think about your business. If you have a well-designed logo, it can arouse their interest and encourage them to understand the company better. If not, then they will immediately ignore your business. With a logo, you can establish yourself as the premier source or the leading business in your industry.
- Foundation of Your Branding Campaign- Your branding campaign should relate to the story of your business. While you may think that logo is just a small part of your brand, it acts as the foundation for your entire branding campaign. The fonts, tones, colors, and images in your logo pertain to the story you want to convey to the audience. Additionally, your logo will also be translated to the different materials of your business, like the packaging, marketing, business cars, and landing pages.
- Memorable- Your Logo can attract the audience by visiting your website. It serves as a material for identification. The symbol that you used will allow the customers to relate it to your brand immediately. Perhaps you will immediately think about WWF when you see a Giant Panda. The logo conveys a powerful message about the conservation of animals. An excellent logo must be aesthetically pleasing. It should arouse a positive emotion when they see it. Some people will forget about the name of your business, but they will remember your logo.
- It Makes You Unique- Your Logo is a chance for you to separate your business from your competitors. Perhaps there are around 40 coffee shops in your area; however, you may be the only one offering sustainability. Adding earthy or eco-friendly design to your logo will help the customers be aware of your values. An excellent logo can communicate different things about your business, such as your mission or company background; you only have to choose the right image, color, font, and tone for it.
- Brand Loyalty- As your company develops, more customers will be familiar with your logo. This kind of familiarity will create a sense of accessibility and trustworthiness. Imagine this; you need to go out and shop for sports gear. Suddenly you noticed sports trousers with the Logo of Nike. I’m sure you will consider this item first over other trousers inside the store. You know this is a brand that most people trust. Therefore, even if this is your first time to try the product, you are willing to take that risk.
- Audience Expects You to Have Logo- Most audiences will look for your logo when they are interacting with your brand. It is the core of your marketing campaign. And can be seen on your ads, flyers, and business cards. For those who don’t have a logo, you are missing an opportunity to get closer to your audience.
The Process of Designing a Logo
We understand how each graphic designer will have a unique approach when designing their logo. Some of them prefer a systematic and organized method. Some of them like listening to their favorite music that will boost their creativity. Others will find their inspiration from random stuff they will encounter while on a road trip. Some methods may sound stupid to some, but it actually works for them, which is absolutely fine. Nonetheless, they will follow steps that are necessary when developing logo.
Evaluating the Company
When you are embarking on the complicated journey of logo design, you will first evaluate the business. You need to understand the core values that embody the company and the goals of the business. Some designers refer to this stage as Client Discovery. Understand that there will be no all-in-one solution for logo designing. The logo will only be useful when it is appropriately representing the business. You cannot create a compelling logo if you don’t know what the company represents.
There are various pieces of information that you will gain during this phase. However, you will sometimes encounter a client that will not be articulate about the things they need. Clients sometimes do not have an idea of the things they want, and it will be the designer’s responsibility to determine this. Even on the off chance that you have gathered comprehensive information about the business, it is still necessary for you to dig deeper. For instance, you can explore the feelings of the clients towards their business. Every insight that you will gain in this stage would be essential and contribute to the success of your logo design.
Here are some questions that you should ask the client:
- Why do you need a logo design? Do you have a particular business issue that you want to solve using the logo?
- Supposed that your logo is a person, what are the words that you will use to describe it?
- How About Your Brand Voice? Will you describe it as something formal, eloquent, or jokey?
- What are the values and beliefs that are important for your business?
- What value propositions are you offering to your audience? What makes you unique from your competitors?
- How do you suppose your customers will describe your company to their friends or social circles?
Understanding the Industry
There are no companies that will be alone in the industry. Each company will need to contend even if they are doing their best to be unique in their field. Therefore, you need to know the kind of logo that their rivals are using. This phase is known as Industry Discovery. This is an opportunity for you to stand out from the rest; however, there is also a risk of creating a generic logo. Here are some of the things that you need to know during this stage.
- The techniques that perfectly works in this industry. Pay attention to the shapes, colors, and font style
- The techniques that are overused, that the businesses are already losing their unique personality
- The methodologies that are ignored by most designers will inspire you to be unique.
- The types of customers that are dominating the industry
Determine Where they Plan to Use the Logo
Apart from their branding strategy, the digital and physical space where the logo will appear should also be considered. This stage is often known as Application Discovery. While you may not necessarily have a complete list, predicting where your logo will be used can help you with logo development. For instance, if they need to implement the logo on their brochures, you may be able to determine the right color of your logo. Even the shape and the software you will use will be influenced in this stage. Here are some spaces where the company can use the logo.
- Marketing Merchandise (i.e., mugs, pens, shirts)
- E-mail Marketing
- Company Letterhead
- Business Cards
- Social Media Accounts
- Website Icon
- Product Packaging
Create a Variety of Sketch
Photo by Messala Ciulla from StockSnap After researching and finding inspiration, you probably had a lot of ideas swirling in your mind. It will be quite tempting to open your design software and start with the development process at once. However, you might want to try sketching some of your ideas first; it is fast, easy, and cheap. You may be surprised how different a logo is inside your head and how it looked in your sketch. With this, you will figure out the concept that might work and those that won’t. It is also a chance for you to combine different elements until you choose the perfect one for the company
Even if you are positive that you have already found a concept you like, we still encourage you to continue sketching logo concepts. You may use this as backups in case your clients rejected your proposed logo.
Developing Digital Drafts
At this point, you will now have an array of sketches and a better idea of how the logo design will look. Sort out your graphics, and pick at least three of your best drawings, and it is now time to recreate them using your chosen design software. You may now use the options that you haven’t tried during the sketching process. You can play with typography and the colors of the logo. For a business owner who doesn’t have a lot of experience in designing the logo, the procedure can be daunting. However, you may opt for a DIY editor that is suitable for beginners. They may lack complexity, but they can provide your minimum requirements.
Refining the Logo
At this part, you don’t necessarily have to be a designer to appreciate the process. Regardless of how excellent the logo design may be, there is still a chance that a client will request some changes. This is not necessarily bad. It is a chance for you to look at your design from a different perspective. Do not be afraid of criticism; instead, you should encourage them. Ask other people to look at your logo design. Show it to your co-workers or your clients, your friends, relatives, or any random people. Getting the feedback that you need would be the easiest part. The challenge in this stage would be to interpret and implement the feedback of the client. Ask as much as follow-up questions that you need to ensure that everything will be clear.
Delivering the Final Result
Now that your logo has been finalized, it is time for you to deliver the final output. Determine the type of logo files that your client will need; it may include vector files, PDF/EPS files, and raster files in high-resolution. It would be best if you also had different logo variations like monochrome, black and white, and full-color. Provide all the necessary information to the client, like the font you used. If you used a customized font, the appearance of the text would change when it is viewed on a different device. They will also need the information in case they use the logo in their future branding campaign.
Creating great logo designs require talent; it will never happen by accident. It results from a complicated process, critical thinking, collaborating, interrogating, failing, and starting the design all over again. If you need dedicated people to handle the design concept of your logo, talk to us today. Our team have the skills and experience to deliver a favorable result. Designing a logo is a part of our web development service. Armed with years of experience and specialization in the field of web design, let us help you deal with your concern and allow us to create a logo that will evoke your company’s ideals and professionalism.