Best Blog Writing Practices to Generate Leads

By Sarah Stern / April 2, 2022

If you’ve ended up reading this article, there’s a chance that you’ve been considering adding this to your lead generation arsenal. You could already have a blog site, but it may not be that effective in helping you generate those leads. Getting tons of leads from blog writing is not really an impossible task. Start by having an in-depth understanding of your target audience, including knowing their pain points. You should then match it with a call to action that encourages your audience to share their information. Before we provide you with some of the best practices, let us inform you first about some important matters.

What is the Ideal Lead-to-Visit Rate on Blog Writing?

Lead generation is the first step the prospects will take to move them into your sales funnel. Once you are able to capture the leads, you can identify their position in the buyer’s journey and help them move closer to the end of the sales cycle. For instance, your blog articles may provide them with awareness; giving them more information will lead to consideration, and eventually, the conversion you want. Based on our experience, an excellent conversion rate will range from 2%-5%. However, the traffic conversion rate will be different; usually, this will not heavily depend upon the complex numbers since your conversion rates are linked with your company goals. Often, this will be a lot smaller, which ranges at about 1%-2%, according to blog writing services.

How Does My Blog Help in Generating Leads?

The most straightforward answer would be through blog writing examples and content. However, if you look at this more profoundly, simply consuming blog content will not be enough to generate leads. This means that bloggers and content developers will have to take some methods to push their audience into taking action and encourage them to share their information. Most bloggers can employ a range of strategies mentioned in this article.

Captivate the Interest of Your Audience Through a Compelling Headline

Before you can even convince them to take action, you must first convince them to consume your content. This is the main reason why you want to introduce your content in front of your audiences. One effective blog writing strategy is to create a compelling headline. Think about the topics your audiences will often type on the search engine sites. Remember that people will not always end up on your blog page. However, if you have a compelling headline matched with SEO efforts, you will see a definite increase in your traffic. You will also start to appeal to more audiences, and gradually, your authority in this field will increase, making it easy for you to find potential clients.

Also, choose a topic that you are knowledgeable and passionate about. Blog writing is such time-consuming and arduous work, and it is common for others to reach a breaking point. If you don’t choose a topic that you find interesting, you will soon lose your inspiration. Furthermore, it will be easier for you to talk about and write topics that you know. You are trying to build your credibility, and if the things you are saying are accurate, you are more likely to inspire others. If you don’t find this topic fun, your reader will not think it is entertaining.

Invest Some Time in Designing Your Blog

The design may not be the first blog writing strategy you will think of when you want to improve your lead generation campaign. A good blog will still succeed regardless of its design as long as they focus on developing valuable, meaningful, and high-quality content. However, there are still instances that you may need to shift your focus outside of your content, especially if it aims to improve user experience. Think carefully about the images you are planning to add to your content; make sure that they are relevant. Otherwise, things will appear to be disconnected. Images are not just there to add more assets to your content. It serves as a suitable break while the reader is consuming your blog content. If possible, add an authentic image since this will establish you as a source of fresh content.

Adding Lead Magnets

We’ve discussed what a lead magnet is before. Basically, it pertains to a downloadable asset that offers something valuable to the readers and will encourage them to trade their information. Nowadays, people are hesitant to part ways with their sensitive information due to the risk of data breaches. You will have to convince them by exchanging it for something valuable. An ideal way to generate leads through blog writing is by asking them to sign-up for your newsletter campaign. To ensure that this method will be efficient, you can offer them a free downloadable resource that will effectively solve their pain points.

Once you have captured their email address, you can now start with your marketing campaign and move them closer to your sales funnel. Here’s how you can do this method efficiently.

Understand your audience’s pain points. Ideally, their pain points will require thousands of words to discuss things comprehensively.

Create meaningful content that addresses their pain points. Provide them with actionable tips to fix this issue. Create a short version of this in your blog.

Develop a more comprehensive guide and format it into an eBook. Require them to exchange their email address if they want to download this content.

Creating Helpful Content

You need to provide your audience with accurate, actionable, and valuable content. If your blog writing strategy is simply because you want to generate leads, then you are bound to fail. Always think about your prospects when developing content. You need to consider their needs and think about the questions they will commonly ask. Develop content that answers their worries. If you hit the mark, you are bound to capture them as your leads. They will develop trust, and when the time comes that they need your service, they will immediately think about your company.

Good blog writing examples would guide them towards making the decision and not pushing them. Add some topics and tips that will help them understand the benefits of your service or product. The best way to boost your lead generation campaign is to develop content that will inspire them to take that next vital step. Moreover, it will be best to create content on the different phases of the sales funnel. Understand that not all of your audience will be found in the same stage of the buyer’s journey. For instance, the prospect at the start of the sales cycle could b looking for more information about your offerings. Those at the end of the sales journey will be looking for articles with purchase intent.

Offering Exclusive Content

Another blog writing method that will help you capture leads is to develop gated content. You need to attract readers to your exclusive content by offering them content with a higher value than the resources found on your blog site. While your blog posts already provide some value, going in-depth on this topic would provide them with a better understanding. For instance, you can ask them to join a webinar or listen to your podcast where you will discuss this topic. You may have a digital community where they can participate in the discussion. While there are contradicting opinions on the efficacy of gated content, there is no doubt that it still works as long as the exclusive content offers value and usefulness.

Here are some blog writing strategies to help you lay out the necessary actions for your exclusive content.

Start by thinking about the subject of your blog post. Imagine if this is something that can capture the interest of your audience. Once done, think of how you can discuss this topic further and develop it into gated content.

Upgrade this asset to develop unique content that offers better value. This should align with the value of the content on your free blog site.

People may think that this requires a lot of work, but all your efforts will pay off. Moreover, there are instances when you do not need to reinvent the topic. Some people prefer to consume your content in different formats. For example, if your blog article is filled with numbers, try to summarize it into infographics. People with shorter attention spans will find it more interesting. If you have a guide or tips on your blog post, convert them into a checklist.

Talk to Your Sales Team

Blog writing must be a concerted effort. If you want to know more about your audience, your sales team can supply you with the information you need. Your people are talking to your prospects every day; they have been receiving questions from them and providing satisfying answers. The insights of your sales and marketing staff can help you develop online resources that speak directly with your audience. As long as you address their concerns effectively, it will be more possible for them to move into your sales funnel.

Your Opt-ins and CTA

Your opt-ins must be enticing enough to convince your audience to subscribe. For instance, if you announce your gated content, like hosting a podcast, people need to have the clamor to get into your subscribers. Once people opt-in, they will be added to your mailing list. If that happens, you can start to notify them about your sales, deals, discounts, industry news, and the company’s press release. Also, don’t forget to include your call to action in your blog writing examples; this may seem obvious, but many marketers will forget this. We’ve seen a lot of amazing content, but they are not generating enough leads because of the missing CTA. Some may have added the CTA button in the inconspicuous area of the post.Be sure that you will introduce your CTA within your blog post.

For instance, you may add a CTA button in the middle of the blog post. The reader may have consumed 50% of your article by this time. If you simply end your blog writing without telling your audience what to do, you are doing things incorrectly. You need to remind them to initiate the action you want them to do, such as click on the CTA button, download the guide, check your other post, join your newsletter, or leave a comment below. Remember that you are building content to generate leads. Disregarding your CTA could result in lost opportunities. Also, be sure to change the position of the CTA now and then and monitor how effective it is. You will be shocked to know that a simple change in the positioning of the CTA can change the result dramatically.

Finally, you should also consider adding a lead form to your blog writing. This will make your post similar to your landing page. This can be a simple form that allows them to subscribe to your campaign. Once you attract these leads, it is time to nurture them and eventually convert them as one of your loyal customers.