Effective Roofing Lead Generation Strategy

By Sarah Stern / December 8, 2021

As a roofing contractor, you understand how challenging it is to collect those roofing local leads. The roofing industry is unique, which also needs a particular lead generation solution. You should also consider the type of lead that you will capture. You can target your commercial roofing leads or focus on your residential prospects. In this article, we will list some methods to grow your lead list.

Contents hide

1 Canvassing

2 Direct Mail

2.1 How to Use Direct Mail for Generating Leads?

3 Local SEO for Roofing Local Leads

4 SEM (Search Engine Marketing) or PPC

5 Instagram and Facebook Advertising

6 Content Marketing

7 Email Marketing for Roofing Lead

8 Joining Trade Shows

8.1 How To Maximize Your Result When Joining Trade Shows

9 Populating Review Sites

Effective Ways to Generate Roofing Free Leads

If you are reading this article, you are possibly finding it hard to generate new leads. There will come a time when you will encounter this problem, and you need to find an immediate solution. As a contractor, you understand that it is necessary to supply your sales funnel with continuous leads to guarantee the profitability of your business. To make things easier for you, here are some of our recommendations.

Canvassing

It may not be the first thing that will cross your mind. It may sound old school, but it is still effective in capturing those roofing check leads. There is absolutely nothing better than meeting and interacting with your prospect in person. Perhaps the best time to execute this strategy is right after a disaster. When starting a canvass, be sure to be prepared for everything. It would be best to have clear objectives. For instance, it could be for sales, contact information, or for appointments. You should arm yourself with a powerful script. Also, not everyone will respond to you the first time you interact with them, be sure that you will follow up.

Direct Mail

Sending direct mail to your prospect is another traditional yet effective method in capturing your roofing lead. Over the last couple of years, the number of mails we are receiving has significantly decreased. Based on the records, the average homeowner in the US is receiving only 16 mails each week. This increases the probability that your potential customers will open the mail and read them. Compared to emails in your inbox that can land in different folders, the message inside your direct mail has a higher chance of being read.

How to Use Direct Mail for Generating Leads?

To create a winning campaign, the first thing you must do is segment your data correctly. It will help you personalize the message you will send to your target. Your data is the secret to creating an appropriate list segmentation. Remember that 78% of the consumers will engage with the company that offers them a personalized experience. You should also make an offer that will be difficult for them to resist. For instance, you can offer them a free estimate by using the code you will add in your direct mail. For your target to willingly provide their information, make sure that the outcome will be clear. Add social proof such as customer testimonials and a picture of your past projects.

Local SEO for Roofing Local Leads

Although some people will tell you that SEO is no longer an effective method to use in your roofing lead generation, it has always been a relevant and practical part of the company’s marketing campaign. There are different factors related to SEO. You may start by dealing with the technical side of SEO, which involves learning the related keywords, content development, and link building. However, if you are gunning for Local SEO, there are many things that you need to do. You may not have to be aware of all these factors since Google uses more than 200 signals to rank a particular website. Start with the critical aspects, like claiming a page at Google My Business and religiously posting quality content.

SEM (Search Engine Marketing) or PPC

Based on the latest numbers, most businesses make $2 extra dollars by spending $1 on Google Advertisement. Moreover, at least 50% of your visitors from your PPC ads are likely to do business with your roofing company. Even as the cost of marketing increases, PPC is still one of the most effective ways to generate your roofing local leads. If you start your campaign appropriately, you will instantly notice the dramatic improvement in your lead list. We are not just talking about the quantity here, but also quality. With PPC, you can simultaneously generate both commercial and residential customers. Adwords is dominating the realm of PPC, but you should not necessarily ignore Bing.

Instagram and Facebook Advertising

Instagram and Facebook are excellent sources of affordable roofing local leads for most roofing contractors. It will be a cost-efficient method to build your lead list, as long as you do it appropriately. You should have a sound strategy to create a significant impact on your business. The first thing to do is develop a page intended explicitly for your business. Be sure that you will add accurate and consistent information. Also, you need to post relevant and engaging articles regularly. There are different ways on how you can collect leads through social media. Check Here.

Content Marketing

Your content marketing strategy is a powerful method to capture your roofing check leads. Providing them with quality content that solves their problems is a great way to boost your authority. As long as you post content habitually, your online traffic will gradually increase. However, not all of them will be your leads. You will have to understand the behavior and the demographics of your audience. You can also focus on keywords that target your local customers. Also, adding CTA on the bottom of your content can encourage people to opt-in to your subscription list. It is an excellent method to encourage people to trust you.

Email Marketing for Roofing Lead

Some marketers think that email marketing is dead. However, it is still one of the most effective strategies for your lead generation. According to the reports, a $1 expenditure in email marketing will lead to a $40 ROI. Unfortunately, not a lot of roofing businesses will take advantage of this. It is no longer surprising since email marketing requires a great deal of work. If you think that this is just about collecting a bunch of email addresses and sending them a random message, you are highly mistaken. You will need to find ways to encourage people to opt-in on your mailing list. You will also have to perform list segmentation and list scoring to guarantee that you will reach out to them during the most crucial time. It is also a must to personalize your message to ensure that it will have a high open-rate and conversion rate.

Joining Trade Shows

The roofing contractors must realize the immense benefits offered by joining trade shows. You will find new opportunities, establish a partnership, improve the public’s awareness about your company, and connect you with your local consumers. It is a very effective way to build your roofing lead list. There are some things that you need to keep in mind when participating in a trade fair. First, make sure that you are offering something valuable to the attendees. It could be coupons, educational content, contests, and other giveaways. After the trade show, be sure to follow up. It is just unfortunate to know that 80% of the leads made during the trade show will not be followed-up. The average expense of the company when joining a trade show is around $15,000. Therefore, you want to make sure to maximize the possible profits.

How To Maximize Your Result When Joining Trade Shows

More than 98% of the companies will join trade shows for different reasons. It can be due to brand awareness, relationship building, and lead generation. Unfortunately, as we mentioned, companies will forget to nurture their roofing free leads. Most contractors will already be satisfied with improving their brand awareness. Unfortunately, it won’t be easy to measure their ROI if they stick to this concept. However, understand that most of the sales happen during follow-ups. Here’s how you can achieve your desired result.

Capturing Leads- Trade shows today have advanced dramatically regarding capturing the leads. Attendees will have this badge that you can scan to record their information. The data you will gather will be necessary to create a personalized message during follow-ups.

Interact with your Audience- You want to make sure that you leave a lasting impression on your target audience. Give them a decent answer to their problems, be approachable but don’t act like a pushy salesperson. Experiential marketing is about offering the audience the experience they want.

Follow-Up- After the trade fair, be sure to send a short email to your leads thanking them for participating in the trade show. Tell them that if they are looking for more information about your company, they can call you on your hotline number or follow you on your social media account. Be sure to add something they will find valuable in your email, like coupons or code for a free estimate. Remember that if you didn’t get the chance to convert the audience in that event, the follow-up message would be your best shot.

Populating Review Sites

This method will be an indirect way of generating roofing check leads. However, study shows that people will have a higher trust in a company with more positive reviews. According to BrightLocal, a company needs at least ten reviews before their prospect will consider working with them. More than 90% of the consumers will read reviews before they even pick their service provider. Therefore, you need to ensure that you have a decent collection of testimonials in different local and major listing sites. However, you should not use auto-generated emails or paid reviews. Most listing sites have an existing policy against companies resorting to those methods. Also, the millennials and the younger audience are becoming smarter in identifying fake reviews.

To ensure that you will get the roofing lead you need, you have to be present in the channel that suits you. If you find all of these overwhelming, be sure to ask the assistance of an expert that has a proven track record in working on various platforms.