For most of us, we look at LinkedIn as a platform to build our professional profile and look for career opportunities. However, this is more than just a job-seeking channel. If you utilize it properly, you can launch a LinkedIn lead generation campaign that will help build your email list. It enables B2B to capture a new set of potential customers to transform into profits. It can also be an excellent platform to cultivate a deeper relationship with your potential clients.
How To Launch a LinkedIn Lead Generation Campaign?
To give you an idea of how it can be an effective lead gen tool, let us look at the most recent numbers. Around 1/3 of the business today are active on this platform. Sales executives are engaged in LinkedIn as 96% of them will use this at least once a week. 81% of the marketers will take advantage of its feature when launching a new company product. It has also been recognized as the top platform for lead acquisition. However, how do you create a LinkedIn lead generation strategy and ensure it will succeed? Here are some of our tips.
Prepare Your LinkedIn Lead Generation Tools
If you think you can handle all the involved tasks manually, you are dead wrong. You will have to reach out to your prospects and request a connection. There’s also a chance you will have to send a couple of follow-up messages. You must execute different methods to cultivate your relationship with your prospects. All these will take away so much of your time, and you don’t want that to happen. While lead generation is essential, it should never take your concentration away from the core purpose of your business. We recommend some tools that will automate some of the time-consuming tasks on LinkedIn lead generation B2B to streamline the process.
- Sales Navigator- You will be elated to know that LinkedIn comes with some advanced features that will help you convert more of your leads. It comes with advanced company and lead search options, allowing you to find your target prospects. It also has a lead recommendation feature; you can customize their lead suggestion. It has CRM integration and an advanced filtering option.
- Phantom Buster – This data extraction and automation tool will be a critical part of your LinkedIn lead generation campaign. You should take advantage of its different features such as Auto Commenter or Liker, Message Sender, Profile Scraper, and the Network Booster.
- Dux-Soup- It is a Chrome extension that will help you monitor your leads. It is a tool perfect for beginners. Dux Soup comes with helpful options like Outreach automation, downloading LinkedIn profiles, and lead management.
Creating that Perfect Profile
LinkedIn is a professional platform; therefore, you need to do your part and make sure that your profile appears professional. You need to ensure that you have an optimized profile to ensure that your connections are engaged. Here are some proven effective methods for converting your channel into LinkedIn lead generation tools.
- Be Clear- Make sure that your profile comes with a clear, high-resolution headshot. Also, add the relevant title and job description. It would be best to showcase all your expertise. Even the background image should be in high resolution. Also, do not just randomly choose the image that you will use, be sure that it will reflect your company’s branding campaign.
- Job Description- When writing a job description, it should be insightful and powerful. However, you should also not disregard the practicality. Be sure that you are offering these people something valuable.
- About Us- Make use of the 2000-word capacity of the About Us section in LinkedIn. Be sure to include information summarizing your professional career, accomplishments, expertise, skills, and offerings. It would be best to use keywords to help your target audience discover you quickly.
- Featured- You should not undermine the power of LinkedIn’s featured section. It enables professionals to showcase their projects, write blog posts, and upload publications that will support their claims. It will encourage your prospect to see you as someone trustworthy and reliable.
- Experience- In the Experience section, be sure to make it relevant and crisp to advance your LinkedIn lead generation campaign.
- Recommendation- Chances are, you have some friends and colleagues on LinkedIn. Ask them to leave you some good words in your recommendation. It will serve as social proof that improves your online reputation.
Determine Your Audience
Your lead generation strategy must target your preferred audience. Most LinkedIn users will be encountering those spammy content from an innocent marketer. You will also notice that most of the friend requests that you are getting come from people who simply want to sell something to you. Here are some ways on how you can turn around the situation.
- Use the search function of LinkedIn to find the decision-makers in the company. It should also help you look for the right contacts interested in your business offerings.
- If you are visiting a relevant company profile, one good LinkedIn lead generation strategy is to check their People tab. You can find here some prospects with their job titles and connections.
- You should also notice those people with shared connections. Consider reaching out to them and adding them to your target list.
- For those who are unsure of their target audience, you can easily follow a prospect instead of requesting a direct connection with them. After learning their information, you could determine how to score this lead.
Determine the Pros and Cons of the LinkedIn Lead Generation Tools
We’ve listed some of the tools you can use to automate the process. However, you may have different choices on your LinkedIn Lead Generation tools. Remember that it will not be wise to opt-in to all the available programs. You should also not base your choice on intuition since it rarely gets the result. To help you advance your lead gen campaign, be sure that you will understand your chosen tools and that you know their purpose. You should also be aware of how to use its different features. Here are some things to consider.
Qualities of a Good LinkedIn Lead Generation Tool
- It should allow you to automate routine tasks such as endorsing your connections, sending invitations, extracting the company and the user profile, making follow-up messages, sending connection requests, etc. These are the tasks that you need to do frequently. It will be time-consuming to perform them manually.
- It should allow you to launch an automated campaign, enabling you to focus on the more pressing matters, such as creating sales for your business.
- A good tool should come with a feature that automates the building of the lead list from the follow-up messages and connection requests.
- It should automatically gather insights related to the prospects, allowing you to perform lead segmentation or scoring quickly.
Features of a Substandard Lead Generation Tool
- It doesn’t monitor if your activities are within the safe limit, which increases the probability of getting your accounts banned or blocked.
- Comes with an insane cost.
- It is not safe. Be reminded that some tools may be injected with spyware.
Proper Way of Interacting with your Connections
If you plan to reach out to your leads, you want to ensure that it has some human touch. It would help if you made it personalized and relatable. Start by paying attention to how you craft your messages. Be sure that you will not sound robotic when you read them. Moreover, it should offer the recipient some value. Don’t send the message if you can’t offer something valuable to the other party. Otherwise, your LinkedIn lead generation B2B will be ineffective.
- Something valuable does not always mean financially rewarding. You can give them something informative like a blog post, shout-out, or a newsletter.
- Consider reaching out to your prospects in other social media platform that is more casual, like Twitter, Instagram, or Facebook. Remember that simply sending them a message after message will not increase your email list.
Increasing the Visibility of Your LinkedIn Profile
If you want to be more visible on this platform, you need to be active. It includes regularly liking posts, commenting, publishing content, and sharing related content. There are just so many things that you need to cover. Perhaps one of the benefits of using this platform as your LinkedIn lead generation strategy is that its algorithm does not compel you to create lengthy articles to be active. A simple post such as Congrats could increase your presence here.
- Posting content in the morning and around the early afternoon has been proven effective in boosting your visibility.
- Make it a habit to tag a company or your colleagues to improve your presence. Also, make use of the relevant hashtags. You can add at least five to increase your followings and improve your LinkedIn lead generation strategy.
Capture Your LinkedIn Leads Appropriately
When you are launching your LinkedIn lead generation campaign, there are some rules that you will have to follow religiously. Be sure that you will habitually share your latest blog article, webinars, and other lead magnets every time you find that chance. You should never implement a strategy that centers on hard-selling since this will not be productive. Find ways how you can optimize your content. It should sound educational rather than being promotional. Here are more things to remember.
- Share some videos in your news feed. According to the statistics, it receives the highest number of shares on this platform.
- It is only necessary to optimize your landing page or website when launching your LinkedIn Lead generation B2B campaign. It should be loaded with content that they need and has a strong CTA that will compel them to act; otherwise, they will be missing on a great deal. Be sure that you will not add unnecessary stuff to make your website appear disorganized and cluttered. Else, they will be leaving your page swiftly.
LinkedIn Groups
The LinkedIn Group offers the perfect place to engage and collaborate with your possible leads. Be sure that you will actively converse and connect with them to nurture these leads. This channel is also an excellent way to improve your authority in your industry. It establishes credibility and trust by actively participating in the discussion and providing the audience with solutions to some of their most pressing questions.
Content Repurposing
We’ve already discussed how content repurposing can help you increase your lead list, but it can also help you advance your LinkedIn Lead Generation B2B campaign. Find out your best-performing content and consider repurposing it. Find out which of your content gains the highest traction and which garnered the highest click in terms of lead generation. You will also know what kind of content is not getting the attention of your prospects. To analyze this data, you can opt for analytics tools that will help you monitor the key metrics.
Linkedin has been proven effective and powerful in gathering valuable and quality leads. LinkedIn lead generation strategy is not just about gathering their names. This platform offers a practical way to develop a more meaningful connection with your prospects.