All business owners want to receive a steady supply of high-quality painting leads. There are fresh opportunities for business to capture new leads in today’s digital age. While some of these processes are definitely worth your attention, others are only meant to distract you from your original goal. You need to determine the campaign that offers you the highest return on investment. These methods are not just flippant advice; contractors have been doing this as an effective, established, and tested part of their lead generation strategy.
Tips and Strategies to Help you Generate painting Free Leads
If you are looking for ways to capture fresh leads, the methods here will prove convenient to build a quality email list. Be sure to pay attention to some of our suggestions since it can be the most powerful painting lead generation system.
Having a Well-Developed Website
Your website will serve as a critical component of your painting lead generation campaign. It is essential to have a well-designed website that follows the recent Google algorithm. It is a perfect platform to improve your online presence and authority by sharing valuable and informative content. By paying attention to the right key phrases, you can encourage your audience to visit your site and see what you have to offer. By adding the right CTA, you can inspire them to take the necessary actions that will help you move them to your sales funnel. Eventually, you can perform an additional marketing strategy to increase your conversion rate. However, it will not simply end there. Be sure to pay attention to our extra pointers below.
How to Create a Website for Painting Lead Generation
You need to develop a clean and well-organized website to give the audience a better user experience. Your website should not appear overwhelming; that will drive away your painting leads. Here are more things to consider.
- Ease of Use- It will be easier to capture your audience if it offers an easy navigation system. When visiting your website, your audience should easily find the information they are looking for. They should be able to access your website regardless of the device they are using.
- CTA- Your CTA button could be the most effective method to capture your leads. However, if it is unclear and not positioned in the area receiving the highest engagement rate, it will not help you increase your lead generation campaign. You should make sure that it is compelling. Don’t make it too long, be sure to deliver the message using a few words. Make it time-sensitive to compel your audience to act today; otherwise, they will lose something.
- Be Descriptive- Since your painting business is visual-based, be sure that you add a photo gallery that will showcase your projects. Make sure that you will use descriptive words. Note that your website will help you create that positive first impression, helping you capture your painting free leads.
- Blog Regularly- Your website is an excellent way to build trust and loyalty among the audience. It is also a perfect platform to educate your readers about your service. Moreover, constant updating of your blog will help you rank higher on related search terms.
Using Google LSA (Local Service Ads) to Attract Painting Leads
Google LSA was launched last 2017 as an advertising platform that focused on home-service contractors and professionals. Your painting business should be under this category. Therefore, you need to sign-up and take advantage of this feature. It is a type of PPL (Pay-Per-Lead) service wherein your company’s reputation and rating determine your ranking. It is a powerful lead generation tool and should be included in your marketing arsenal. To start, you will complete the application process and pass the verification process to be qualified. The screening process will be heavily based on your Google My Business profile. Therefore, you have to ensure that your page is claimed and optimized. Once this is done, you will have to collect reviews from your certified customers. Use email marketing to encourage your customers to leave a review on your GMB profile. Reviews are essential to help capture your Painting check leads.
How Do You Get More Reviews for Your GMB?
Getting a decent number of reviews for your painting company is crucial for various reasons. Based on the study, at least 91% of the consumers will read the review before availing of the offering of a particular business. Consider some of the methods we will mention to increase your review and increase the probability of being approved by Google LSA.
- Offer them With Incentives- Technically, you are not using paid reviews; it is just a way to show your gratitude to those who are willing to leave a review on your site. Moreover, it does not instantly mean that it is a monetary incentive. You can provide them with downloadable guides, gift cards, and exclusive discounts.
- Add a review Link- Most of your customers are willing to leave you a review. Unfortunately, most of them don’t know how to do it. Therefore, you can add a link to your website, email, or any related content. Once your client clicks on this link, they will be directed to the website, where they can leave a review.
- Provide Clients with Top-Class Customer Service- Receiving positive reviews comes from an unparalleled quality of service and satisfaction. If your project ends up in a mess, don’t expect to receive a good review. Continue doing a great job and ask your client to leave you a review after every project.
Stand Out from the Competition
The painting market is such a saturated industry. Therefore, you will have to find ways to differentiate yourself from all those companies to capture the attention of your painting leads. Ask yourself, why should your prospect choose you if they can find the same service from the other companies? If you can’t immediately answer that question, then there’s a chance that your potential client won’t choose you. Perhaps you offer a specialty painting service that is more affordable than the other companies in your service area. You may have additional services that your prospects may find valuable. You can be in partnership with other professional home-service businesses, like a water damage restoration company, a mold remediation business, or a roofing company, where they can find all their needs. Be sure to perform competitor analysis and determine their unique value proposition before defining yours.
How to Develop a Good Selling Proposition
USP or Unique Selling Proposition is a statement that highlights how your company, service, and product are better and different from your competitors. All companies should have this to advance their marketing campaign and improve their painting lead generation strategy. Here are some steps to follow to develop your USP.
- Start Simple- You don’t have to be too elaborate when just developing your selling proposition. Step back and have a better perspective of the basics, including your business objectives, market analysis, business plan, and your company’s mission statement. Have a clear business description, target audience, and why you are selling this.
- Solving the Problem- Your target audience will have a problem that needs to be solved. In your case, it could be staining issues, flaking, cracking, fading, or poor aesthetics. You need to determine how your service can solve that.
- Differentiator- Now that you can identify how your service can solve your prospect’s problem, you need to determine what makes it unique. It will be the most critical step and help you with your painting lead generation campaign. It is one of the easiest ways to convince your prospects to choose you if done appropriately. For instance, your business may offer a 100% satisfaction guarantee to your service.
- Your Promise- Your USP will end with a promise. This gives the customers the confidence that you are bringing something valuable to the table. For instance, a USP says ‘100% satisfaction guarantee; our service will not end until you are fully satisfied. Run this campaign first on a test period and see how your target audience will react before fully implementing it.
Video for Your Painting Lead Generation
Sales video or video promotion campaign would be an excellent way to deliver your USP to your audience and engage with your potential painting leads. When you create a video, you have two options, you can upload it on a video hosting site (Like YouTube) and embed it on your website, or upload it directly to your website. We recommend uploading it through YouTube to avoid consuming too much bandwidth.
Remember that Google also uses your website’s loading speed to determine your SERP. You may ask a web developer to mark it up with a schema that will help the Google robot determine the content of the video. Finally, make sure that it is optimized by adding the keyword on the title and the video’s description. You may need to invest and hire a professional to develop a well-made video promotion campaign. If you want a more affordable option, a motion graphic would be a perfect option.
Why Should I Consider Adding Motion Graphic for Painting Lead Generation?
Based on the latest report, your prospects are 10% more likely to engage with a video promotion rather than with text. Therefore, the higher the engagement rate is, the better it would be for your website’s SEO. Also, you have a 53% chance of ending up on the first page of the Google search result if you have quality video content. The conversion rate of your painting free leads will also increase by up to 80%, which is something you shouldn’t ignore. You also have the option to add this in your email marketing campaign that will improve the CTR by 2-3 times.
Improve Your Customer Support Skills
With the increasing popularity of online directories and listing sites, such as Nextdoor, Yelp, HomeAdvisor, etc., you must respond to your audience timely and efficiently. Your potential leads will immediately become cold leads if you don’t immediately reach out to them. You need to respond once you receive a query, whether over the phone, social media, or a mention from a listing site. You should also provide them with an estimate on how long it will take for the project to complete and an estimated quote. Many painting companies will invest too much in their painting lead generation strategy but fail to reach out; thus, missing a business opportunity. Be sure that your customer support representative is well-trained. They should know how to react to negative content. They should know how to move your leads a step closer to your sales funnel.
Improving Your Reputation
All companies understand that referrals and word-of-mouth marketing are powerful ways to generate painting check leads. When someone recommends your business, it will likely lead to conversion. This is because people trust recommendations from real people. Your prospects are likely to read reviews about your service quality on online directories and social media sites. It is the best way to prove to your prospects that you are an ideal choice for the job. It also serves as social proof that your prospects will highly consider when looking for a potential service provider. As we mentioned above, the best way to generate positive reviews is to provide outstanding service.
Now that you are armed with some of the best painting lead generation strategies, it is the best time to put them into action. If the leads do not magically pour in, do not be discouraged. Understand that the whole process will take some time. Remember that the effort you will invest in your campaign will determine the outcome. If you want to focus on the purpose of your business completely, hire a marketing professional who will execute the strategies here.