Almost all homes have insulation, and they have to keep this in good condition if they want to ensure an energy-efficient house. However, if you don’t have an effective marketing strategy, these potential insulation leads will not even consider doing business with you. To help you, we’ve made a comprehensive list to market your insulation company and capture those high-quality leads. The methods mentioned below will convert your potential customers into life-long buyers.
Marketing Strategy to Capture Insulation Free Leads
To guarantee that your insulation business will continue growing, you need to make a smart and substantial investment in your sales and marketing to generate enough insulation check leads. Based on the reports of Harvard, about 45 million residential properties in the US are under or poorly insulated. This presents a load of opportunities for the insulation company to generate profit. There are plenty of choices that you can use when developing a marketing approach.
Blogging to Draw Insulation Leads
Building a blog would be an excellent way to ensure that you will be in a better position to become one of the experts and thought leaders in the industry of insulation services. Most of your target audience will start searching for a potential service provider through the search engine. If you are not appearing on the first page of the search result, you are losing a lot of business opportunities. It is one of the prime considerations when looking for a company. Nonetheless, staying consistent in managing your blog can be tough, especially if you need to focus more on the core function of your business.
If you have an in-house sales or marketing team, ask each to write one content every quarter. You will have multiple authors that can guarantee a diverse opinion. It will also be easier to manage and maintain the update frequency of your blog. If you can’t, another option is to outsource the writing task. There are different platforms where you can hire the assistance of a freelance writer. They can even optimize the content to ensure that your insulation leads find you. Finally, you can also employ the service of a copywriter.
Creating a Well-Made and Compelling Content
Now that you are developing content, you probably wonder about the next step you should take. Understand that your marketing strategy is the main contributor in leading your insulation free leads to your sales funnel. Your marketing should generate awareness and demand that will eventually result in a boost in your sales. The result of your content development strategy will not be instant. It will take time, funds, and effort. You will also have to perform a series of trials and errors to test what works and guarantee long-term success. Nonetheless, it will advance your lead generation strategy if you have done it properly.
Here are some factors that could affect your content marketing
- Website- Be sure that your website will load fast and is mobile-friendly. You need to develop a website that tells the story of your company. It should not have a lot of distracting elements. Develop a site that centers on the customer’s expectations and experience. Add images that show your past insulation projects to remind your customers about your efficient service.
- SEO- Having a website and content will not be enough to capture your insulation check leads. You need to make sure that they are optimized according to the search engine algorithm. Before looking for their service provider, your prospects may be looking for additional information about insulation services. They may look for the different services, options, average costs, things to consider when hiring one, and the right questions to ask. The search engine sites will ensure that they will show a list of content-rich information. You need to develop quality and relevant content that will help generate better leads.
- Local Search- For an insulation installation company, it is extremely important to focus your marketing and SEO within your area of operation. When homeowners notice any problems with their insulation, they prefer to look for a business that operates within their community.
PPC (Pay Per Click) Advertising
It may take a while before you notice the result of your SEO. Sometimes it will take at least six months before you even see a slight tick in your organic traffic. However, you need to supply your sales funnel with insulation free leads continuously. Therefore, you should consider using PPC in the meantime. With PPC of Google Advertising, you can guarantee that you will appear on top of the organic search. What is good about this strategy is that you are only paying whenever someone clicks on your ads. You need to monitor your ads regularly and continue to refine them to guarantee that you will experience the best result. Do not hesitate to exclude negative keywords; this will ensure that you will only appear on key phrases with search intent. For instance, appearing on ‘insulation service’ alone may mean that your prospect is not yet ready to hire your service. They could be searching for the average cost of the insulation service. On the other hand, ‘hire insulation service Fort Worth’ would be a better option since people who use this keyword are ready to be converted.
Email Marketing
We’ve often mentioned how Email marketing is one of the best ways to nurture your insulation lead. However, this can only be true if you do this properly. You need to make sure that you will reach out to them at the best time. Therefore, you need to perform lead scoring and segmentation. Avoid sending too many emails that offer no value since you could be marked as a spammer. Your marketing strategy would be a waste if it will only land in the spam folder. Here are more things to remember when using email marketing as a part of your lead generation campaign.
- Triggers- Some automated email marketing tools will allow you to send the email once an event is fulfilled instantly. For instance, if they click on your advertisement on another webpage or during special occasions.
- Content- Make sure that your email content has something valuable to offer to your leads. For instance, you can add a free inspection or a 5% discount voucher. Any tips and guides that they may find useful can also increase the importance of your email.
- Personalize- You want to make sure that your message is relevant to your audience. Greet them using their last name instead of saying Hi or Hello. Use a conversational tone in your email. They will find it more endearing.
Social Media Marketing
If your sales and marketing are designed to capture insulation leads, you should not ignore social media platforms. One good thing about using social media is that it is free. However, building your credibility and visibility on this channel takes time. Start by choosing the right platform. It will be impossible for you to be present on this platform. You need to pick a channel where most of your prospects are found and active. Facebook is one of the more popular platforms, so you should consider that. You could also upload videos on YouTube. Study shows that video has a higher engagement rate compared to other content. Instagram could also be an excellent option since you can showcase the before and after photos of your project.
- Encourage Review- You should encourage your customers to leave a review on your Facebook page. User-generated content has become an integral part of converting and collecting leads. Study shows that your prospects will not even consider your business if you don’t have a collection of positive reviews.
- Interact With Your Audience- You should make it a point to respond to your audience if you want to capture them as your insulation free leads. Try to answer some of their questions and respond immediately to their message. For the reviews, be sure to express your gratitude for the positive reviews and address the concerns of those with negative reviews.
- Add Link That Direct to Your Landing Page- Understand that capturing leads will not happen on the social media channel. Usually, companies will add a link that points out to their landing page. To encourage them to fill up your form, give incentives to the individuals who will complete the form.
Google My Business
This should be a part of local SEO, but we are creating a separate section to have a more in-depth view of this matter. Claiming your profile on the GMB is one of the best methods to drive insulation leads into your sales funnel. Based on the latest record, at least 63% of the consumers will check the company’s reviews on Google before they even visit the company. Moreover, this platform is consists of 58% of the total reviews found online. While you can use Google Analytics with GMB, data gathering is not necessarily the only way to collect your leads. By optimizing your listing, there’s a higher chance that your name will appear on critical search results.
Managing Reviews on GMB
Based on the reports, around 63.6 of the consumers will check on the reviews before reaching out to the company. Customer testimonials and reviews serve as social proof that can highly influence the purchase decision of your target audience. About 78% of the consumers will require at least seven testimonials that have the same thought before considering it could be authentic. Considering those factors, staying on top of reviews could be a fantastic way to generate insulation check leads. However, it can be difficult for you to manage the reviews if there is a sudden increase in customer reviews. Luckily, you can use programs that will make it easier to respond to every review.
Business Description
Your GMB will not be complete without a detailed business description. This will provide more information to the Google crawlers and provide your target audience with better matches on their search queries. People looking for an insulation service will judge your description if you are a perfect fit for them or whether they should check your competitors. Be mindful of the words that you will use in your description. It would be better to add the related keywords or the terms that your target audience might utilize to search for your business.
Attributes and Categories
Using the proper keywords can ensure that your insulation business will perfectly fit the appropriate category. There are more than 3,000 business categories in Google My Business. You must include your business in the right one. Otherwise, your audience will find it tough to locate you. Therefore, it is essential to add the necessary attributes in your GMB listing for a better insulation lead generation campaign. Add attributes meant to answer the common questions such as price range, business hours, list of services and materials, contact information, etc.
When using these organic methods for capturing insulation leads, the real result may take some time. Nonetheless, the payoff will all be worth it in the long run. By optimizing the methods that we mentioned here, you will bring more customers to your sales and improve the company’s revenue.
