If you are struggling to develop a few lead magnet ideas that your audience will genuinely want, you’ve come to the right place. Lead magnets will serve as the foundation for boosting your company’s conversion rate. While there may be tools that can help you reach out to your desired audience, you need to have something to offer to them that will capture their attention. Understand that it could be a huge deciding factor whether you will attract your leads or they will ignore you.
What is a Lead Magnet?
A lead magnet is defined as a free asset or resource that aims to attract your target audience’s interest. It encourages them to click on it and perform the action you want them to make. By enticing them with this content, these people will have a higher chance of opting in on your mailing list and eventually converting them to paying customers. It is why lead magnets remain a critical component of your lead generation strategy. It can come in various forms, but typically they are free and high-valued to promote your organization.
Why Do You Need Lead Magnets?
If your company has a lead generation campaign, you will need a lead magnet template. There’s just no way that you can launch your campaign without this. Whether you are running an eCommerce site, a blog, membership site, or a podcast, you will need something that will draw the attention of your prospects. Understand that an email address is a piece of personal and sensitive information. You can’t just expect people to give them up willingly. Even if they are loyal to your company, you will have to provide them with a compelling reason to do this.
What Are the Characteristics of an Excellent Lead Magnet?
Now that we mentioned how powerful lead magnets could be, you could be thinking about creating one that will grab the attention of prospects. Here are some qualities of a fantastic lead magnet template.
- It Solves Problem- If it doesn’t offer a solution to the problem of your prospects, then you can’t expect them to give up their email address.
- Lead Magnet Helps Achieve Things- Lead magnets must promise the audience to help them achieve something desirable.
- Lead Magnet Needs to Be Specific- Creating something that tackles a broad subject will not be a good magnet. It would be best to be specific to ensure that the audience will understand the benefits you offer. It will be easier to capture and convert them if you are thorough.
- Easy to Digest- Lead magnets in PDF form produce higher results since it is easier for the audience to digest them. Lengthy posts and eBooks tend to overwhelm your prospects.
- Offers Higher Value- The perceived value of your magnets must be high.
- Accessible- It should not be too difficult for the audience to access them. Ask only the things you need, such as their email address, to give them access.
- It Must Show Your Expertise- The person consuming your lead magnet must realize that you are an expert in this industry.
What Are Some Excellent Lead Magnet Ideas?
Your magnet can be considered a bribe to encourage your prospects to opt-in to your mailing list. It should help you streamline the process and save time and money. The lead magnet templates that we will mention below are some of the excellent options. They are specific and offer a solution to your prospect’s issues. Since it provides them a small amount of work and offers them a huge benefit, they will likely consume this.
Checklist
A checklist is perhaps one of the most popular lead magnet ideas. Checklist has one of the highest conversion rates since it is easy for the audience to consume them. It simplifies everything that the audience needs to accomplish into a single list. For marketers and web managers, creating this is too easy. For instance, you can collect all your famous blog posts into one content upgrade. Use this into your opt-in form, and you will surely see a massive increase in your lead generation.
Cheatsheets as Lead Magnet
This lead magnet template is quite similar to the checklist. It provides the users with a list of processes or guidelines that your prospects can follow to achieve their desired results. People are drawn towards this since they eliminate the need for your prospect to think and develop steps. For instance, you can offer people cheatsheets on how to make their post go viral.” Influencers who want their social media post to go viral will definitely find this helpful. First, it offers them what they really want. You don’t need to read different articles to create your social media marketing strategy. Following the cheatsheet will ensure that you are on your way to your desired result.
Educational Materials
After you understand what is lead magnet, perhaps you will understand why educational materials offer an excellent conversion rate. It is one way to take your lead magnets a notch higher. Here are some of your options when offering educational materials.
- Educational Videos- Videos are a combination of visual and audio components. You can even include real people into your video that will boost your authority and brand. This magnet has a higher perceived value than any other template types, making them an irresistible option to marketers.
- Educational Audio-Contingent upon your target market, downloadable audio would be a perfect way to capture your leads. For instance, if most of your audience will not have the time to watch videos or read articles, educational audio would be a fantastic choice. They can listen to this while o their way to their work. Moreover, you can also repurpose your old blog articles or videos and create audio out of them. For instance, you can convert the video into mp3 files.
- Webinars- Like the two mentioned educational lead magnets, webinars also have an increased perceived value. They are more irresistible than the two since they create a sense of urgency. Webinars will only happen at a particular time and only run for a limited period. Therefore, your potential customers will have this feeling that they might miss this opportunity if they don’t act immediately.
Event Tickets
Just like the webinars, you can offer your prospects a ticket to a live event in exchange for their email address. The best method to launch this lead magnet would be through your social media page. The people interested in your offer would be able to catch this and share this on their news feed. Running Facebook ads is a good strategy. Make sure that it will only appear on the people living within the proximity of the live event. Here are some ways on how you can maximize your conversion on Facebook.
- Facebook Pixel- Be sure to add Facebook Pixel to your site. It is easy to do it, and the return could be massive. It helps you track how your audience behaves on your website and allow Facebook to understand who your target audiences are. If you have been using Facebook for a while, you may have implemented this strategy already.
- Add Pixels on Pop-ups- Most marketers will think that adding Facebook Pixels on their website is enough to produce results. You need to take your lead magnet template a level higher by adding pixels into your pop-ups. You don’t have to be an expert in coding. It will help Facebook understand who are the people clicking on your CTA.
- Understand Your Campaign Goals- Most marketers will not have a distinct campaign goal. It should be the first step when you plan to launch a Facebook campaign. In this case, your goal would be to gather more leads. If you don’t carefully consider this step, then your campaign is bound to fail.
- Use Facebook Auto-Optimize- Ads can be intricate even for a seasoned marketer. Some companies have spent more than necessary and experienced a lower return since it is too complicated for them to figure it out. It is your responsibility to continue testing your campaign and making continuous adjustments. By choosing the auto ads, Facebook will launch different types of ads and find out the best one for you.
Infographics as Lead Magnet
Infographic is a lead magnet that works well on social media. When using them on your website, they have been proven effective in increasing traffic. Some of your audience may need to visualize your content before they can even consume the content. Instead of posting boring content, you can illustrate it through an infographic. It is a simple change in detail, but it effectively captures leads.
Report
If you are a B2B company, a report is one of the best lead magnet ideas. However, those industries that rely on research, statistics, and data may also find this beneficial. You can start by conducting the research yourself, launching a survey on your site, and compiling them into a report. You may also use the data found in other websites and sources.
eBooks and Guide
We won’t always recommend eBooks as a lead magnet, but they can provide a good turnout in some cases. They usually have lower conversion than cheatsheet and checklist since it will be difficult for others to consume them. Moreover, it will take weeks, probably months, before you can complete an entire eBook. To ensure that it will give you the result you wanted, make sure that you will offer better benefits to your audience. Give them a solid reason why they need to spend time reading the eBook. A guide will be a lot similar to an ebook because it is also time-consuming to make. However, it is really effective in nurturing your leads. You can use them to educate your prospects on why you are a better choice and how they can benefit from your service or product.
Understand that developing the best lead magnet ideas would only be half of the process. You will have to present it in front of the right people at best possible time. You want them to get right into your sales funnel and shorten their sales journey. That is where Webtudy can help you. We can develop campaigns that will capture your prospects in a targeted manner.