Many individuals in the industry understand the importance of securing a consistent stream of drywall repair leads to stay competitive. However, achieving this can prove challenging. The nature of repair work is already time-consuming, and adding another intricate task can be burdensome. To simplify the process for you, we’ve compiled a list of accessible sources where you can find potential leads. We aim to assist you in navigating the right direction.
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We have analyzed several successful lead generation campaigns employed by businesses in this industry. It’s important to note that there is no one-size-fits-all solution, and each contractor can anticipate varying results. To facilitate easy comprehension of the content in this article, we have organized it into smaller sections. Additionally, we have provided numerous tips that may prove essential for capturing valid leads.
List of Websites to Find Leads
Some websites are not necessarily developed for lead generation but can significantly help you with your campaigns. We’ve enumerated them in this section. By taking advantage of their features, you will notice a dramatic increase in the drywall repair leads you can send in your sales funnel.
GMB (Google My Business)
Google My Business is an excellent tool for all businesses, especially for a local drywall repair business. It offers an opportunity to list your business information, including but not limited to the line of services you offer, URL of your website, contact information, business hours, customer reviews, etc. It creates a detailed profile that your customers can access when they need your service. Try to perform a local search of service on your own. You will notice that searches that include geographical location will always have a Google Map showing companies offering the said service in the particular area. They refer to this as Map Pack. If you are not listed in GMB, there is no way for your potential drywall repair check leads to see you. Moreover, GMB can be integrated with your Google Ads, making it more effective and easier to advertise your business.
Bing Place
This is Microsoft’s version of GMB. Even though you are not using Bing as your primary search engine, you should not ignore the power of this search engine. The study shows that users of Bing belong to the professional population. You can potentially find your prospect on that platform. Based on the said research, around 6 to 7 percent of online users prefer to use this search engine. Another vital thing to note is that most contractors will ignore Bing. It means there is less competition for you to attract a potential drywall repair lead. It is easy to set up or claim a profile in Bing Places. There’s just no excuse for you to skip the benefits that this channel may offer.
BBB (Better Business Bureau)
While you may be offering honest service, we cannot deny that the market is still filled with contractors who are just out to scam the consumers. Therefore, it will be difficult for you to gain the trust of your drywall repair leads immediately. One way to overcome this challenge is to optimize your profile on BBB. Try to search for a contractor near you using any search engine site, and BBB will often be found on the first page of the result. Customers can also ask for a quote from several contractors using this site. With all these features, it is no surprise that most consumers will be going directly to this site. It is a free listing, but it also comes with a paid option. Your business will be featured for a small charge.
Yelp
Most people will think that Yelp is only for the food market, particularly the restaurant business. However, it is more than that. Contractors can actually use this to list their business. Like BBB, Yelp will also rank higher on the search result. It only takes a couple of minutes to sign up, and its benefits can be astounding. Yelp is suitable for businesses that are looking for drywall repair free leads. Most of the time, the free listing will be enough as long as you optimize the information in your profile. However, to some, they will choose the paid listing that will help your business appear more prominently for $90 per month. Since Yelp claims they are getting 178 million searches per month, this might be very tempting to home services.
Facebook Business
Facebook is also giving the drywall repair contractors an opportunity to reach out to their prospects. However, let us first remind you that this method may not help you directly generate drywall repair check leads. Instead, you will be relying on the referrals of your previous customers. Apart from the business page, this platform also has an advertising option that helps you target your audience. Nonetheless, it would be better to develop a buyer persona first before using this option. You will be able to target a more specific demographic, increasing the value of your leads and improving your conversion rate. You should also consider the retargeting feature of Facebook. This will show your advertisement to people who have already been exposed to your business advertisement. If you don’t have enough experience using this, you can reach out to us anytime.
Online Directories
Apart from the free database we mentioned above, you should also consider listing your site on online directories. Nonetheless, be sure to write the same consistent information in different directories. Otherwise, Google may interpret them as separate business entities causing confusion to your target audience.
Angi (Formerly Angie’s List)
Based on the recent data, Angi has experienced massive growth in the past years. It is now composed of at least 5 million members. This is the result of their latest advertising campaign, which is meant to generate better brand awareness. Angi serves as a directory wherein customers can connect to their chosen service provider. While you can use this for your B2B lead generation, it is still recommended to use this as a way to generate your drywall repair check leads. This channel offers its service in a three-tiered type of membership.
The Green Membership is free from any charges. Silver membership requires a $24.99 payment annually, and the gold membership costs $99.99/year. You may also take advantage of the paid ad feature of Angi to increase the visibility of your business. It is a PPC type of advertisement wherein you will be charged $4 to $8 for each click. When you consider the other platforms in this list, it is actually more affordable.
Home Advisor
Angi and Home Advisor are initially two competing companies; their business model works similarly. Last 2017, Angie’s List was purchased by Home Advisor. This gives them better control of the market. Today, Home Advisor has about 30 million active members and focuses on providing leads to contractors. The contractors will have to pay an annual fee to enjoy the service of this channel. They will also need to pay an additional fee for every successfully generated drywall repair lead. Depending on the service you offer to the clients, expect to pay around $15 to $60 for each lead. You can also increase your company’s visibility to your target customers through their paid advertisement feature.
While the cost and the format of their business are tough medicine to swallow, you cannot deny the visibility of this website on search engine results, especially when customers are searching for their potential contractor. Usually, they will appear on top of the result. Home Advisor is also intended for the home services market, which makes it a perfect source of drywall repair leads. Be sure to continue to optimize your profile to make your business more irresistible in the eye of your prospects. Continue collecting positive reviews from your previous customers. You should also maintain a powerful sales cycle to ensure that your prospects find the process efficient and seamless.
Houzz
You can also find your drywall repair free leads on the remodeling market. Therefore, you should not ignore Houzz since it is the leader in the renovation and interior design market. Just like the two channels mentioned above, you also have the option to choose a free account. You can also upgrade your account to Pro+. The paid plan offers several outstanding features; for instance, it allows you to create a premium profile. It also comes with data tools and local advertising that will help you optimize your content and maximize the possible return on investment. The paid membership is offered in three options; Standard costs $55/month, Essential at $65/month, and Ultimate at around $199-$999 per month.
Porch
The Porch is another excellent platform that provides leads to the contractors. However, the business model is unlike the three aforementioned websites in this list. Unfortunately, its market share is a lot lesser compared to others. One reason is that they have lower visibility on search engines. Like the others, they also focus on providing leads to the home services market. Perhaps the difference is that the contractor has the power to pick the drywall repair check leads instead of paying for each of the leads. Therefore, you will have better control over targeting your leads using this platform. This will significantly save you time, and resources, since you don’t have to filter out the bad apples. You can all nurture them and eventually convert them into paying customers.
Some of the options you will have in your Porch profile include determining the type of service you offer to the market. You can also identify the distance your business is willing to travel to provide your service. You can also tailor your payment system in this channel. Instead of scrolling endlessly on the list of leads, Porch can recommend according to the customer’s requirements. The Porch offers their paid membership at a price of $360 annually. They also have a business model for PPL (Pay per lead) that costs approximately $5 to $20 for the smaller jobs. For more significant projects, they will charge you $35 to $60.
Thumbtack
This website will differ slightly from the directories mentioned above. It has no specific niche; aside from finding drywall repair leads, you can also find clients of bookkeepers, wedding consultants, marketing professionals, content specialists, etc. It may take a while before this channel can fully understand your specific market. Another unique feature of Thumbtack is its pricing strategy. You will only be obliged to pay whenever your potential leads reach out to your company and you interact with them. Most engagement will be done on a credit system. You will be buying credit from Thumbtack and will be using this to communicate with the leads. It does not impose an annual fee, making this platform a cost-effective option for small businesses and startup companies. We will definitely recommend this company for small local home service providers.
Bark
Bark claims that they have 20 million members, and the business model is quite similar to Thumbtack. Users can hire their contractors using this website. The customers will have to complete a project request form that the system will use to match them to suitable professionals. The leads will then be sent to the inbox of the company. Like Thumbtack, it is also free to join this channel, and you will also require credit to engage with your drywall repair leads. Heads up! Do not expect to receive substantial organic traffic from this site. Still, it is a perfect channel, especially if you are tired of competing for the customers’ attention.
Finally, another possible source of your drywall repair leads would be through lead generation companies such as Webtudy. We use organic and detailed methods to guarantee that your leads will be valid and high-quality. Our people will start on the development of your landing page to ensure that your USP (Unique Selling Proposition) will be accurately conveyed to your potential customers. We can also handle your PPC and advertising campaign to guarantee that you will receive a substantial return on investment. We only offer exclusive leads, meaning you have sole ownership of this list. It will automatically be sent to you, which ensures that there are not a lot of human interventions.
