For those offering house cleaning services and looking for ways to boost their profit, you could think of providing extra services such as cleaning carpets. However, it requires some expertise, especially on cleaning products and drying procedures. Otherwise, this can lead to health issues. Once you acquire the necessary skills and knowledge, it is time to capture the carpet cleaning lead you will direct to your sales funnel. One effective channel to execute your lead generation strategy would be Facebook Advertising.
Facebook Advertising Technique to Generate Carpet Cleaning Free Leads
Facebook could be a potent gateway that will help you upsell your cleaning services. Through an effective marketing strategy, you will create an added source of income. Depending on your serviceable area, you can offer this service for an extra $100/hour or more. Here’s how you can do it.
Upselling
You may have been providing your customers with top-notch house cleaning service. However, not all of your target market will have the assets or the money to handle the high cost that comes with it. There’s a chance that they may have carpet in their home and may find it a more affordable cleaning option. Expect that your market reach will gradually expand after you’ve offered this extra service. By starting to upsell your carpet cleaning free leads, you could be putting your service in front of your new clients. There are different ways to upsell your service; you can offer them exclusive deals or discounts. You can also provide your service through a trial period, which can lure those customers with a limited budget. Also, it would be easier for you to reach out first to your existing customers rather than to acquire a new customer.
Adding Before and After Photos
When developing your advertisement that you will run on your Facebook Advertising, the first thing you need to do is have a high-resolution before and after image. Most of your target market will think that it will be better to rent a carpet cleaner rather than book your service. To entice them to book your service, showing them proof of your top-quality service would be a good idea. Showing them a before and after photo is an excellent way to capture their attention. Having it well-placed on their news feed will encourage them to stop scrolling and focus on your Facebook advertisement. It will be even better if you have the resources to create promotional videos. According to the reports, videos on Facebook receive a higher engagement rate. It is a perfect way to capture your carpet cleaning check leads.
Collecting Reviews
Social proofs are a powerful way to market your carpet cleaning service. It shows your audience that your previous clients are happy doing business with you. It also serves as evidence of the quality of your service and workmanship. Customer reviews have been extremely helpful in online marketing nowadays. Based on the reports, a company needs to have at least ten reviews before a client considers doing business with them.
One way to do this is to convert all these reviews into infographics or videos that you can use on your Facebook Advertisement. When netizens click on your advertisement, direct them to a landing page highlighting stellar reviews. People who will see your Facebook ads are primarily passive in seeking a carpet cleaning service; you will need to find ways to sell your business to them. Your positive reviews from authentic users are a great way to market your service and conduct social selling. It also helps in boosting your carpet cleaning lead conversion rate.
Creating Your Landing Page
Just because you are advertising on Facebook does not mean that lead generation will happen here. You will have to direct them to your landing page and encourage them to complete your form or survey. Therefore, you want to make sure that you have a well-developed landing page to capture those carpet cleaning leads. It is advisable to direct people who will click on your Facebook Ad on a specific landing page. This will make it easier for you to track the necessary KPIs to measure the success of your efforts. It will help you understand if you are investing in the right marketing platform or need to tweak it. Moreover, if you assign a dedicated landing page for your Facebook ads, you can guarantee that it will be more relevant to your audience. Therefore, it will be easier for you to convert them.
There are various things that you can include on your landing page to capture carpet cleaning leads. However, ensure that your message will be delivered since you only have 2 seconds to convince them to complete the opt-in form. Avoid putting the face of your staff; it is better to add the picture of the key contact person in the company or the decision-makers. Add some lead magnets to increase the completion rate, such as downloadable guides, discounts, special offers, etc. Also, highlight the benefits that you can offer. Focus on their pain points and mention how your service can solve them.
Improver Your Targeting System
Creating a specific landing page would help enhance your company’s targeting system. One reason why people will have low success in generating carpet cleaning free leads is that they often target people who will not be interested in their service. Most marketers will think that if they target a broad audience, they will get more leads. Unfortunately, the conversion rate will be subpar. If you are not reaching out to people who need your cleaning service, you will not generate any business. Moreover, there are thousands of advertisements on Facebook. You want to ensure that it will not just be one of those ads.
Start by tracking the leads coming from your Facebook Advertising. Once you have accumulated enough numbers, you can now develop a customer persona. This will help Facebook determine other audiences that could be interested in your service. From there, Facebook will only show your ads to them. With this, you are now targeting people who have a higher chance of being converted. Understand that this should be an ongoing process. There are instances when your buyer persona can change.
Writing Facebook Advertisement
To some, writing a perfect copy for their Facebook ads will be challenging. They will do the wrong method by focusing on the features instead of their benefits. Understand that your audience will avail of your service for your benefit. Moreover, you don’t have to explain your carpet cleaning comprehensively since most people know that. You should tell them how uniquely you do things. Tell them how a dirty carpet can be a thriving ground of bacteria, mold, and mildew that can lead to respiratory illness. Inform your carpet cleaning check leads how you can ensure that you will eradicate those issues and reduce your dust and allergy symptoms. Tell them how to remove even the most stubborn stains like red wine. Finally, add a powerful Call-to-Action at the end of your copy.
Your Follow-Up Method
Finally, you should also include a follow-up strategy when targeting your carpet cleaning leads through Facebook Advertising. We’ve found a lot of companies not only in the cleaning business who miss this opportunity to follow up with their carpet cleaning leads. Compared to Google Ads, your prospects on Facebook will not be actively looking for your service. Your advertisement will appear on their newsfeed simply because they match the interest and demographics of a person who might hire a carpet cleaning service.
Therefore, you need to exert an effort to sell your business to them. You will need to follow up to ensure that they will be converted into paying customers. Understand that most of your carpet cleaning leads at this point will still be in the process of comparing and looking for their options. Therefore, you will need to make them understand why you are the better solution for their dirty carpet. With an efficient and fast follow-up, you can guarantee that you will reach out to them at best possible time. Understand that collecting your leads is just a tiny part of the battle. You need to make sure that you will follow up at the right time to convert them. You need to make sure that you have a solid lead generation, lead nurturing, and follow-up strategy in place before you execute your marketing strategy.
Look for a PPC Management Company
We understand how things can become overwhelming for those who lack the fundamental knowledge about Facebook Advertising. You will not get your desired result if you don’t know about the metrics to pay attention to. Therefore, there are instances when it may be essential for you to hire a PPC management company. Look for a company that will directly send those carpet cleaning leads to you. Your company should exclusively own it. Also, they should only charge you for every valid lead. Usually, a carpet cleaning lead management company will offer a bundle of services. Be sure that they are only using Whitehat and organic method.
With at least 2.91 billion active users on this platform monthly, you can guarantee that you can find your target customers here. As long as you execute the right strategy, you can capture your carpet cleaning leads and convert them into a profit. Remember our tips for an efficient lead generation strategy through Facebook advertising.