Your Comprehensive Guide on Increasing the Conversion Rate of Your Website

When you are marketing your business online, understand that developing your website is only the start of it.  All of us want to see our efforts be reflected in our company’s revenue. Therefore, it is essential to pay attention to the conversion rate of your website. Let us discuss some of the most effective strategies to boost your conversion rate. 

How Important is Your Website Conversion Rate?

The website conversion rate represents the people who will visit your landing page, buy your products, or book your service. For instance, if there are around 1000 visitors and at least 100 of them are converted into customers, your conversion rate is 10%. If you are reading this article, there is a good chance that you are looking for ways to improve your conversion rate. Before you even consider the different strategies available, you will first have to check if you are setting a realistic goal.

According to the latest report, the average conversion rate of most eCommerce sites is about 2.86%. The number can vary depending on the industry. For instance, the electronic store has posted a 22% average website conversion rate. The Industrial sector on the other hand has a conversion rate of 6%-7%.

Having a basic understanding of the average conversion rate will help you set a realistic goal. If your website conversion rate is currently lower than the national standard, you need to look for techniques that will help you achieve a higher number. Those who have a higher conversion rate will find the strategies here essential in giving them a decent increase.

Measuring Your Website Conversion Rate

There is no use in setting a goal if you have no means of measuring them. Different free tools such as Google Webmaster will help you analyze the overall traffic of your website. Each time you are updating your website or refining your SEO strategy, you will need analytics to determine how your efforts are affecting your traffic. There are free tools that will help you identify the efficacy of your PPC campaign. You will know if your social media ads are helping you boost your company’s revenue or not. You can also keep track of your organic traffic.

Our company is aware of how analyzing these data can be time-consuming and mentally draining. Therefore, we will provide you with analytics after launching your website. We can give you feedback to improve the performance of your website.

What Actions Do You Expect from Your Visitors?

To maximize your analytic efforts, you need to identify the actions you want your customers to do once they landed on your webpage. For individuals who are managing an eCommerce site, they want their customers to purchase their product. You can increase the probability that your customer will initiate a purchase by promoting your product or running a sale. However, for those who belong in other industries that are not focused on online sales, there are some ways on how you can determine your website’s conversion rate.

  • The number of visits to your brick-and-mortar store and office.
  • The number of calls to make an inquiry.
  • The number of opt-ins on your newsletter or webinars.

Understanding what you want your customers to do can make it easier for you to improve your conversion rate.

  • If you want to improve your sales, you can heavily promote your most popular or best-selling products.
  • When you want to increase your newsletter opt-ins, never forget to add a CTA button on the section of your website that is receiving the highest engagement rate.
  • If you want to receive more business inquiries, be sure to add your contact information on critical areas of your website.

Improving the in-person visits will require adding CTA all over your site that will promote this behavior.

Providing a Smooth Mobile Experience

Based on the report, about 39% of online purchases will be initiated using tablets and smartphones. Most people have smartphones today and the current numbers are expected to increase in the coming years. If you have a website that is mobile-friendly and responsive, your audience will be able to enjoy a seamless experience and convenient transaction. If you can offer them the convenience that they can’t find on your competitors, you are always one step ahead in encouraging the customers to purchase your product.

Having a User-Friendly Interface

By having a user-friendly interface, you can guarantee that your customers can access the information that they need easily. When they are using their phone to access your website, make sure that they will not have to navigate through different texts to access the thing that they are looking for. When we are in the process of designing your website, we make sure that the navigation system will be user-friendly.

Your Website Should Load Fast

While most of the store is now equipped with a 5G internet connection, the loading of your website may still take forever if it is heavy with the script. Once it takes too long, your customer will choose your competitors. As such, you need to make sure that your website will load in less than 10 seconds. Aside from creating a mobile-friendly site, you also need to make sure that it will be ultra-fast.

Experiment with Your Landing Page

When you are developing your landing page, there are some things that you can do to improve your website’s conversion rate. For instance, reports stated that it will increase the likelihood that a customer will initiate a purchase if you refrain from asking their age. Introducing video can improve your engagement rate. Some reports state that having multiple landing pages is better than 1-2 landing pages.

Introduce a Profound Visual Experience

Even if you think that adding video or image will not be relevant to your industry, it can still improve the conversion rate of your website. While the customers of eCommerce sites will consider the convenience of your online shop, watching videos and colorful images will give them a personal experience. Adding high-quality videos and images will give the customers a chance to assess the quality of the product. This can help them reach a better decision. It gives them confidence that they are investing their money in the right product. If you are doing business in the service sector, images and videos are still valuable. Your customers want to know if your office is inviting and conducive. While there are businesses in the service sector that does not heavily rely on images such as accounting and law, it is still essential when you want to evoke a sense of professionalism and reliability.

Promoting Rewards

All buyers will look for an opportunity to save extra cash. If there is a possibility that you can provide it to them, you will discover how it is effective in boosting your website conversion rate. Perhaps two of the most popular way to achieve this is by introducing a reward scheme and discount codes or coupons. Discount codes are popular among the industry that sells products. Reward schemes are intended for a range of sectors. A good alternative to increasing the conversion rate and encouraging repeat business is by offering your products at a discounted rate. You may give them a discount if they successfully refer a friend and if their friend spends the required amount. Make sure that this offer will be visible all over your site.

Tools That Will Improve Your Conversion Rate Dramatically

Perhaps one critical thing that most digital marketers will often ignore would be optimization tools that they may use to boost the conversion rate of their website. Most of us will be very pressure in turning those leads into sales. However, once you realize that you can increase your Conversion Rate Optimization on all your marketing funnels, you will soon realize how important it is. based on the report of Wordstream, using CRO tools will boost the company’s ROI at around 233%. Here are some of the tools that you must consider.

MobileMonkey

If you are looking for CRO tools for a live chat, MobileMonkey would be an ideal choice. The chatbots of this tool allow you to be proactive in communicating and engaging with your customers. It will eventually boost the revenue of your company and increase your leads. it also provides you with real-time support on different channels. It is a live chat tool that would be excellent for boosting your website’s conversion rate. By integrating a live chat program on your website by 45%.

Chatbots have been proven effective in increasing your conversion rate. Be sure that it will include a range of features such as bots designed to automate lead generation and qualification. It should have targeting tools and audience segmentation, opt-in tools, and lead capture that will boost your subscribers and live-chat bots for your agents.

Proof

You probably think that CRO tools are only intended for the large players in the industry and those that have a big budget. While you may have 10 thousand unique visitors each month, there is a range of tools that are practical and useful for all companies of different sizes. Perhaps one recommended tool would be Proof. This tool is essential in personalizing the experience of your audience. It is an optimization program that features some interesting tools in improving the CTR (Click-Through Rate), Conversion Rate, and User Experience. The good thing about Proof is that it is designed for marketers like you. It comes with a simple and functional interface that even a beginner could use.

Proof offers two products; Pulse and Experience. With Proof Pulse, you will receive a notification when people took action on your website. It will show you the total actions that have been taken on your site. This tool would be essential for websites that are receiving high traffic. Proof Experience allows you to adapt your site according to the preference of the visitor; such as the image, CTA, and text. it allows you to offer a personalized experience according to the visitor’s behavior, traits, and events. If you want to develop multiple experiences according to the visitor of your website.

SimilarWeb

SimilarWeb is a tool that is consistently being used by marketers since it provides them a comprehensive report about their competitors. It also gives them more information on how they can drive more audience to their website. Apart from this, you can also use SimilarWeb to enhance your paid search campaign and improve your display. It is essential in developing and increasing your media and affiliate partnership. SimilarWeb is also effective in guiding you towards the right SEO method and tweak your content strategy.

Moreover, SimilarWeb is also effective in boosting the conversion rate of your display ads and PPC campaign. You will be able to see where your competitors are investing in their advertising budget. It will also divulge the placement, ad network, landing pages, and creative strategy of your rivals.

CrazyEgg

This tool was first introduced in 2005 and since then, it has become one of the most popular CRO tools. With this program, you will be able to see your effective strategies and those that are not. It also helps you know what your visitors are doing when visiting your site. It comes with a variety of features such as A/B Testing, recordings, and heatmaps. With the heat-mapping program, you will be able to improve your insight into Google Analytics. Understand how your visitors are reacting to your ad and e-mail marketing campaign. With the metrics that you will see here, you can also adjust your CTA and ensure that your audience is seeing them. You can also arrange the content of your website according to its importance. You can also use the data here to plan the redesign or revamp of your website.

With CrazyEgg, the entire session of the visitor will be recorded. it allows you to have a more in-depth understanding of the patterns when people are browsing your site. The Recording Feature of CrazyEgg is crucial if you want to determine the cause of your audience’s frustration like a glitch or a bug on your website. You will have a real-time view of how the visitors are interacting with your checkout page or product. Audiences are divided according to segments like Most Active, Mobile, or New. It makes it relatively easy to understand the different behavior of your audience by filtering the segments.

Leadformly

Using Leadformly allows you to embed leads with beautiful templates in just about anywhere on your website. It will work in any type of CMS such as Magento, Squarespace, and WordPress. Leadformly will boost your conversion rate through lead generation. There are more than 60 templates to choose from. You can quickly customize your lead forms and see what works for you. The form can also be integrated with your CRM and embedded into your site. The analytics of Leadformly is also essential in improving your conversion rate.

Amplitude

If you are looking for ways to improve your product experience that will retain the audience and convert them, Amplitude will make it possible. This is very vital for SaaS companies that are developing customer-focused product experience. It will give you insights into your audience’s behavior when visiting your site. Now you can keep your audiences engaged in a way they want to. This CRO tool will show you how people are using your online site or service. By monitoring their behavior, you can see the different actions that they are willing to take. You can also identify some of the issues that may improve or affect your UI/UX.

If you have a subscription-based website, you will find this tool very beneficial. You want to ensure that your subscribers will continue to pay monthly or yearly. Amplitude can be used in optimizing your marketing and sales funnel.

Mixpanel

For those who are looking for a tool that can do more than just monitor the actions and behavior of your audience online, Mixpanel is an ideal software for you. It is an analytic tool that will help you retain, engage, and convert your customers. Compared to the popular Google Analytics that excels on session-based or page-based audience tracking, Mixpanel uses event-based tracking. It focuses on offering different features. It allows you to gather accurate information. Depending on the data that is essential for your company, you can collect the real-time product and customer data whether on the web, mobile, or other platforms that your audiences are using to access your website.

With Mixpanel, you can also identify the latest trend. When you collected the key metrics, you will notice any business trend overtime. Perhaps you also want to see how your audiences are growing, or which page is receiving the highest engagement rate. All patterns that are crucial for your business can be found here. You can also figure out why those trends exist. With data science, analysis, and modeling, you can understand why users are possible to retain, engage, and convert. After you have collected all the vital data and discover the metrics that are trending, it is time for you to devise a plan. With this, you will be able to set your goals and make hypotheses that will help you reach them.

Boosting the company’s website conversion rate is essential if you want to improve the revenue of your business. Nonetheless, you should know what is realistic and what is not. Once you are aware of that, you can now go through the different strategies we mentioned above

372 thoughts on “Your Comprehensive Guide on Increasing the Conversion Rate of Your Website”

  1. What i do not realize is in fact how you are now not really much more smartly-appreciated than you may be now.
    You’re very intelligent. You know therefore considerably
    in the case of this topic, made me individually consider it from a lot of varied angles.
    Its like men and women don’t seem to be involved unless
    it is one thing to do with Girl gaga! Your personal stuffs great.

    Always maintain it up!

  2. Hi would you mind stating which blog platform you’re using?
    I’m planning to start my own blog soon but I’m having a
    difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique.
    P.S My apologies for being off-topic but I had to
    ask!

  3. Hello there, just became alert to your blog through Google, and found that it’s really informative.
    I am going to watch out for brussels. I’ll appreciate if you continue this in future.

    A lot of people will be benefited from your writing.
    Cheers!

  4. Hello! This is my first comment here so I just wanted to give a quick shout out
    and say I truly enjoy reading through your blog posts.
    Can you suggest any other blogs/websites/forums that cover the same subjects?
    Appreciate it!

  5. Wonderful blog! I found it while browsing
    on Yahoo News. Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Thank you

  6. Attractive component of content. I just stumbled upon your web
    site and in accession capital to say that I acquire in fact enjoyed
    account your weblog posts. Any way I will be subscribing for your feeds
    and even I fulfillment you get right of entry to persistently rapidly.

  7. Aw, this was an extremely nice post. Spending some time and actual effort to create a good article… but what can I
    say… I hesitate a whole lot and never seem to get anything done.

  8. I’m curious to find out what blog system you happen to
    be working with? I’m having some small security issues with my latest website and I would like to find something more secure.
    Do you have any suggestions?

  9. Thank you for every other excellent article.

    The place else may anybody get that kind of info in such an ideal means of writing?
    I have a presentation next week, and I’m on the search for such info.

  10. Hmm is anyone else experiencing problems with the images
    on this blog loading? I’m trying to find out if its a problem on my end
    or if it’s the blog. Any suggestions would be greatly appreciated.

  11. What’s Going down i’m new to this, I stumbled upon this
    I’ve discovered It absolutely helpful and it has aided me out loads.
    I’m hoping to contribute & help different users like its aided
    me. Great job.

  12. I like the valuable information you provide for your articles.
    I’ll bookmark your weblog and take a look at again right here regularly.

    I’m fairly certain I’ll be informed plenty of new stuff right here!
    Good luck for the following!

  13. Thank you for some other magnificent article. The place
    else could anybody get that kind of information in such a perfect way of writing?

    I have a presentation subsequent week, and I’m on the look for such information.

  14. I think this is among the most important info for me.
    And i’m glad reading your article. But should remark on few general things, The site style is ideal,
    the articles is really great : D. Good job, cheers

  15. Hello there I am so thrilled I found your blog,
    I really found you by accident, while I was browsing on Yahoo for something else,
    Nonetheless I am here now and would just like to say thanks for a marvelous post and a all round entertaining blog (I
    also love the theme/design), I don’t have time to look
    over it all at the minute but I have book-marked it and
    also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the great job.

  16. We are a group of volunteers and opening a brand new scheme in our community.
    Your website provided us with valuable information to
    work on. You’ve performed an impressive task and
    our whole community will likely be grateful to you.

  17. We stumbled over here from a different web page and thought
    I might as well check things out. I like what I see so now i am following you.
    Look forward to exploring your web page again.

  18. I think this is among the most important info for me.
    And i am glad reading your article. But wanna remark on some general things, The web site style is wonderful,
    the articles is really nice : D. Good job, cheers

  19. Hello, Neat post. There is a problem together with your website in internet explorer,
    might test this? IE still is the marketplace chief and a huge element of other folks will pass over
    your wonderful writing due to this problem.

  20. Admiring the persistence you put into your blog and
    detailed information you offer. It’s nice to come across a blog every
    once in a while that isn’t the same old rehashed information. Wonderful read!
    I’ve saved your site and I’m including your RSS feeds to
    my Google account.

  21. Hello there! Do you know if they make any plugins to help with Search Engine Optimization?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Cheers!

  22. I’m really enjoying the design and layout of your blog. It’s a
    very easy on the eyes which makes it much more enjoyable
    for me to come here and visit more often. Did you hire out a designer to create your theme?
    Exceptional work!

  23. Hello There. I found your blog the usage of msn. That is a really
    well written article. I will make sure to bookmark it and return to learn more of your helpful info.
    Thank you for the post. I’ll certainly comeback.

  24. Excellent post. I was checking constantly this blog and I’m impressed!
    Extremely useful information specifically the final part :
    ) I deal with such information much. I was looking for this certain info for a very lengthy time.
    Thanks and best of luck.

  25. Thank you, I’ve recently been looking for info about this topic for ages and yours is the greatest I have came upon so far. But, what in regards to the bottom line? Are you positive concerning the supply?
    prostitutes in Brazil

  26. Thanks for the auspicious writeup. It in fact used to be a entertainment account it. Glance complicated to far added agreeable from you! However, how could we be in contact?
    escorts Rio

  27. Онлайн-казино Вавада обеспечивает рабочие зеркала.
    Выбор игр представлен топ-провайдерами.
    Промокоды и фриспины дают плюс к депозиту.
    Регистрация занимает минуты.
    Подробности по Вавада — начинай игру.
    Играйте ответственно.

  28. аренда горизонтальных строительных лесов Аренда сборных строительных лесов: Сборные строительные леса – это универсальное решение для большинства строительных и ремонтных задач. Аренда сборных лесов позволяет быстро и эффективно развернуть рабочее пространство на объекте, благодаря простой и интуитивно понятной конструкции. Легкость сборки и демонтажа сокращает время подготовки к работе и позволяет адаптировать леса под различные задачи.

  29. Вакансии ООО Торгово-транспортное предприятие “Острое Жало” на rabota. ru “Острое Жало” активно развивает партнерские отношения с ведущими производителями и дистрибьюторами, предлагая индивидуальные условия сотрудничества и гибкие тарифные планы. Наша команда высококвалифицированных специалистов готова предложить оптимальные логистические решения, учитывающие все потребности и пожелания клиента. Мы гарантируем высокий уровень сервиса и оперативную обработку заказов любой сложности.

  30. прогнозы на хоккей Привлечение новых игроков и удержание существующих – это важная задача для букмекерских контор. Бонусы букмекеров и промокоды букмекеров – это эффективный инструмент для мотивации игроков и повышения их лояльности. Бонусы могут быть представлены в виде фрибетов, надбавок к депозиту, кэшбека и других интересных предложений. Важно внимательно изучать условия получения и использования бонусов, чтобы избежать недоразумений. Следить за новостями о ставках на спорт – это важный аспект успешного беттинга. Оперативная информация о травмах игроков, изменениях в составах команд, погодных условиях и других факторах, способных повлиять на исход матча, позволяет принимать своевременные решения и увеличивать свои шансы на выигрыш.

  31. Heya superb blog! Does running a blog such as this take a lot of work? I’ve absolutely no understanding of coding however I had been hoping to start my own blog in the near future. Anyhow, if you have any ideas or techniques for new blog owners please share. I know this is off topic nevertheless I just had to ask. Appreciate it!
    https://big-ip-client.com/

  32. Yesterday, while I was at work, my cousin stole my iphone and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!
    openconnect

  33. Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.
    cisco secure client

  34. Hi I am so delighted I found your web site, I really found you by accident, while I was looking on Google for something else, Regardless I am here now and would just like to say thanks for a marvelous post and a all round entertaining blog (I also love the theme/design), I don’t have time to read through it all at the moment but I have saved it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic b.
    wisenet viewer download

  35. Please let me know if you’re looking for a article writer for your site. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some material for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Many thanks!
    admanager plus

  36. Hi there terrific website! Does running a blog similar to this take a great deal of work? I have no expertise in computer programming however I had been hoping to start my own blog soon. Anyway, should you have any ideas or tips for new blog owners please share. I know this is off topic however I simply needed to ask. Thank you!
    citrix secure access download

  37. Hey there! Would you mind if I share your blog with my twitter group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thank you
    watchguard vpn

  38. Hi, I think your site might be having browser compatibility issues. When I look at your blog in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, awesome blog!
    Qfinder Pro

  39. Thanks for any other informative website. The place else may just I get that kind of info written in such a perfect way? I have a challenge that I am just now operating on, and I have been on the look out for such information.
    fortinet vpn download

  40. Howdy! I realize this is sort of off-topic however I had to ask. Does operating a well-established website such as yours require a large amount of work? I am completely new to writing a blog however I do write in my diary everyday. I’d like to start a blog so I can share my personal experience and thoughts online. Please let me know if you have any kind of ideas or tips for new aspiring blog owners. Thankyou!
    forticlient mac

  41. Simply wish to say your article is as astonishing. The clearness on your publish is simply cool and i can suppose you’re knowledgeable on this subject. Fine with your permission let me to clutch your feed to keep up to date with approaching post. Thanks 1,000,000 and please carry on the gratifying work.
    fortinet vpn

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top