If you are walk-in tubs and shower installer or contractor, you will need a steady supply of leads that you will deliver to your sales funnel. A good lead generation strategy helps you connect with your prospects and increase your conversion rate. By executing the proper walk-in tubs and shower lead strategy and technique, you will connect to the audience who want to modernize their bathroom. We will enumerate some of the best sales leads sources for your business.
Walk-In Tubs and Shower Leads Sources
Before capturing your target audience, you should know the best sources to find them. Depending on where you find them, they can be high-quality and easily converted. Here are some of the best sources of walk-in tubs and shower free leads.
Referrals
Referrals happen when someone recommends your business to your target audience. It sometimes occur spontaneously or as a company’s conscious effort through their referral marketing. Providing outstanding customer service and experience to your clients will lead to word-of-mouth marketing. Nonetheless, if you want a higher ROI, you should make it a conscious effort. With referrals, you are increasing your influence by reaching out to the social circle of the possible referrers. The walk-in tubs and shower check leads that you will capture through referrals are warm leads since they highly trust the people who recommend them. It also serves as social proof that adds a sense of confidence to those who want to acquire your business.
How Should I Get Referrals?
While referrals bring exciting benefits to your business, collecting leads through this method is easier said than done. Here are some of the tips that will help you accomplish them.
- Exceed their Expectations- Word-of-mouth marketing offers the highest possible result to propel your referrals to new heights. Nonetheless, this will depend upon loyalty, and you need to work hard to earn the loyalty of your clients. If you want them to be your brand ambassadors, you will have to offer them an outstanding service.
- Provide a Loyalty Program- You should show your loyal customers that you value them by offering them a loyalty program. You can create a point-based reward system or a premium membership.
- Keep The Engaged- To improve your walk-in tubs and shower lead generation, be sure that you will interact with your audience and keep them engaged. You should invest in developing the relationship with your prospects and existing customers.
Cold Leads
Inactive and former clients could be a good source of walk-in tubs and shower leads. They could be customers who are not yet ready at that time to do business with you. Now could be a perfect time to reconnect with them. There’s a chance that you have been nurturing these leads for a long time, and now is the time to convert them. Converting them to warm prospects is a must, but it will not be a simple process. You need to know why they are hesitating to do business with your company.
How to Transform Cold Leads into Warm Leads?
Converting your walk-in tubs and shower free leads into warm leads is integral to any business. However, there are lots of things to be done to accomplish this. Here are some ways to do this.
- Remarketing- Think of yourself as a consumer; you may have visited a website before, but you didn’t leave any of your information. The while you are browsing your newsfeed, you notice an advertisement of that site, and you realize that it is the best time to acquire their service. This process is known as remarketing. However, some people may find this kind of ad invasive.
- Showcase Your Benefits- People will hesitate to do business with you because they lack the necessary information to convince them that you are the best choice. Therefore, you might want to showcase your expertise. Be sure that you can deliver your claims and state the benefits of your service or products (if you are handling the installation). Social proof and user-generated content could also be the last push they need to convert them into a paying customer.
- No to Shameless Promotion- While we encourage you to showcase the advantages of doing business with you, you should not appear bragging about them. Instead, it would be best if you educated them. Highlight the information they are interested in, such as the result, the cost, and the problem you can solve.
Your Competitors
Knowing the client list of your competitors will give you a chance to offer them a better option. One way to do this is to monitor their online reviews. You will mostly see their dissatisfied customers and tell them that you can provide them with a better installation or service. You should also keep track of their social mentions since they can be a source of your walk-in tubs and shower check leads. Nonetheless, there are various obstacles that you must overcome before you can ‘steal’ these customers.
How to Capture Your Competitor’s Leads
Companies will often ask us if your competitors’ walk-in tubs and shower check leads will convert. While you can steal the traffic from your competitors, there is still no guarantee that they can be converted into paying customers. Perhaps they are already determined to purchase from your competitors. Nonetheless, they can be transformed into sales. Moreover, they cost around 25%-50% of the leads you’ve nurtured. Here’s how you can accomplish this.
- Invest in High-Quality Content- Your posts and content will serve as the center of your strategy. Look for the common concerns of your competitors leads and develop content based on that. For instance, if they are looking for a comprehensive guide on installation, you should provide them with a complete guide together with high-resolution images. The goal here is to encourage them to trust your business.
- Improve Your Reach- Once you start posting quality content, it is time to launch a strategy that will boost your post. Understand that with Facebook, you can only reach out to 6% of your target customers. If you want to ensure that your content will reach other prospects, you should be present on various platforms.
Intelligence and Insight Tools
Business intelligence tools and programs that give you customer insights are excellent sources for collecting your walk-in tubs shower lead. There are various creative ways on how you can use this tool. For instance, it can help you identify the influencers and connect with them. It can also help you identify the behavior of your audience that will help you tailor your marketing strategies and convert them. We’ve already discussed the various lead generation tools. They can be a potent tool that you can use in different stages of your marketing funnel.
How Insights Can Help You Generate Leads
Analytics and Insights are undoubtedly powerful tools to help you capture your walk-in tubs and shower free leads. It will help you gain a deeper understanding of your audience’s behavior and find out their current stage in the buyer’s journey. It will ultimately help you boost your sales. Here’s how you can take advantage of them.
- Improve Your Customer’s Buyer Journey- Using your customer insight, you can easily map your buyer’s journey and determine any gaps. You can find out what works best for your audience and significantly improve their customer experience.
- Personalize your Marketing Strategy- You will increase the probability of capturing your walk-in tubs and shower leads by personalizing the way you communicate with them. Personalization has already become a necessity in the marketing strategy of this industry. It helps you communicate better and more precisely with your prospects.
Using Google Resources
Google can be a fantastic source of walk-in tubs and shower check leads. However, you need to know how to utilize the different features of this platform. For instance, you can use Google Alert to set up a notification system every time new content is published online about your company. Google Map can also be a source of quality leads, which shows you the prospects that you are targeting in a specific location. Even Google Search can help you find your prospect by using the right keywords to locate your prospect.
How to Find Leads Using Google?
There is absolutely no doubt that Google offers some of the most impressive features. However, it can be something more than just a search engine site. It can be a powerful tool to capture those walk-in tubs and shower check leads. Here are some ways to use it.
- AdWords- I know some small businesses in this industry are skeptical about using AdWords’ paid features. However, you can find plenty of leads for a small amount, like $20. One good thing about this is that it allows you to advertise on various Google Networks, such as YouTube, the Google Search Network, and Google Display Network. However, you need some work to do, such as creating an outstanding landing page and targeting the right keyword. Also, make sure that you don’t violate any policy of Google.
- Google Search- SEO is another critical part of your lead generation campaign. However, most marketers will ignore the fundamental aspect of SEO-keyword research. Once you successfully find the best keyword, you can guarantee that you will capture plenty of leads. Some of the tools you can use for your keyword research include Keyword Planner, Keyword Tool, and Google Trends.
- Google Alerts- While most companies will use Google Alert as a brand monitoring program, you can also use this as your lead generation tool. Simply sign in with your Google account and head to Google Alert. Add your company’s name, your competitors, name of brands in different variations on the ‘create an alert about’ field. Be precise on the terms that you will use. After you hit ‘Create Alert,’ Google will be sending you a notification every time content is posted about your business.
LinkedIn is a platform that lets you connect with other businesses and professionals. However, it can also be a powerful source of your walk-in tubs and shower leads. Moreover, it can also boost the legitimacy and credibility of your business. It is also a perfect place to find a complementary business. For instance, those in this industry can connect with house remodeling businesses or plumbing companies. You can ask them to refer you to their existing leads, and in return, you will also do the same for them.
How to use LinkedIn to Generate Walk-In Tubs and Showers Leads
To start, make sure that you have a strong presence on this platform. Be active that will make your profile more discoverable on this website. The key people in your company must also be engaged in this channel. You can ask them to promote your content. They should also like and share content related to your company. Here are more ways to ensure that you will capture your walk-in tubs and shower check leads using this social media page.
- A Strong Business Page- After your key employees build a strong presence on LinkedIn, it is time for you to develop an outstanding business page. You want the content to be high-quality and thought-provoking. Make sure that you will also contribute to all the relevant conversations already happening on LinkedIn.
- Posting Updates- It doesn’t take too much to update your social media page on LinkedIn. Sometimes, just posting a short snippet is considered an update. However, since you plan to boost your presence here, you want to make sure that they are high-quality. Also, be sure to use different content, including videos.
- Use Paid Features- If you have a tiny marketing budget, you are possibly cautious of investing your money on LinkedIn campaigns. Nonetheless, using it wisely will ensure that you are reaching your right audience.
Finally, you should consider cultivating your relationship with walk-in and showers free leads. Connect with them whenever you can. Offer them solutions and discount codes to increase your conversion rate.
