As the pool industry continues to boom despite the recent events, the demand will continue to soar, and as a business operating in this market, you want to make sure that you will enjoy a piece of the pie. Last 2021, it has generated a revenue of $6 billion. To ensure that your business will continue to thrive, you will need to have a reliable pool service lead generation campaign in place. Moreover, you need to ensure that these are high-valued and exclusive.
Secrets to Getting More Pool Service Leads
Companies in the pool service industry understand how leads are vital to the success of their business. Whether you want to increase your online authority or looking for potential pool repair services, we’ve listed some of the strategies you must include in your campaign.
Establish a Brand
Before you even launch your campaign, be sure that you have a brand that will separate you from the rest of the businesses in the market. This should be on top of your mind before you even think about landing on top of the search engine result or capturing your pool service free leads. Google uses various signals related to your branding to inform its other platforms about your credibility. Therefore, it makes sense that you will establish your branding strategy using the traditional methods before starting your online journey. Having a band will make it easier for the customers to remember your name. It also serves as the backbone of your marketing campaign.
How Can You Establish a Brand?
We’ve mentioned above how you must choose the more traditional route when building your brand. It will greatly help in capturing your pool service leads. Here are some of our recommendations.
- Designing a Logo- Start by creating a logo representing your company. It should be memorable, and it must complement your other marketing paraphernalia. Choose a color that can be associated with your mission and values. Consider learning the basics of color psychology since it has been proven effective in influencing the decision and personality of the market. If you want the logo to emanate trust and credibility, blue would be the perfect color. If you offer an environment-friendly solution, green is your best choice. For the tagline, make it concise. Use a typeface that the audience can easily read.
- Choosing a Company Name- Your company name is crucial for your pool service lead generation strategy. When choosing the company name, you have two options; either use a phrase found in the English Dictionary or devise an entirely new term. When you want to consider the cost, it is easier to market a company name that sounds familiar to your audience, i.e., Professional Pool Cleaner or Pool Repairs.
- Market Your Business Locally- You can start with your marketing strategy now that you have a logo and a company name. However, you should start within your community and social circles. It will help you test the waters and determine what is lacking in your service. It gives you a chance to perfect your service before you even connect with your pool service check leads.
Building Your Online Presence
The most efficient way to capture your pool service check leads is by ensuring that you have a solid online presence. Google remains the most effective platform to direct your potential leads to your website. Here are some methods on how to increase your online visibility and authority.
Local SEO
For all kinds of businesses operating locally, Local SEO is essential. It helps them target their potential audience accurately and minimize their advertising cost. As local pool maintenance, cleaning, or repair contractor or service, you will probably offer your service in a designated area. Therefore, you are highly aware of the market range that can be covered with your logistics. Here are some of the tasks that encompass Local SEO.
- Submitting Citations to Local Directories- If you plan to do this manually, make sure that the information you will submit about your business will be consistent. Otherwise, Google may interpret them as two separate business entities, which will confuse the part of your pool service leads.
- Targeting Local Keywords- if you are using ‘pool repair’ as your focus keyword, you are basically competing with the pool repair business all over the world. There’s a little chance that your name will appear on the first page. To increase the likelihood of appearing on critical search terms, you should add your area of operation like ‘Pool Repair Dallas, TX.” It will be easier for your target audience to find you.
- Collecting Reviews- Reviews and testimonials have become an integral part of the buyer’s decision. Therefore, you will need to build your credibility by encouraging your customers to leave a review. It also helps your SEO since it is additional content for your website. It will help in converting your pool service free leads.
- Claiming Profiles on Business Listing Sites- If you haven’t claimed your business profiles on major listing sites, this may be the best time for you to do it. Start with Google My Business, but don’t stop there. You can check yellow pages, Trust Pilot, Yelp, BBB, etc.
Social Media
Social media platforms are another channel to increase your online visibility and capture your pool service free leads. Start by identifying where most of your customers are found. Acknowledge that you can’t be present on all these platforms, which is why it is necessary to focus only on a few platforms. For someone in the pool market, you may need to have a YouTube channel to share a video of your projects and how you conduct your service. A before and after comparison of the pool would be an excellent method to market your business. The active and robust community of Facebook could also be ideal for you. Instagram and Pinterest may also be perfect channels to share a picture of your past projects.
Web Design
Your online presence can be heavily affected by your web design. Understand that different factors and signals coming from your web design affect SERP. If you check the top companies that appear on the search results, you will notice that most, if not all, of them, have a well-established website. A website with a poor UI will also have a lower engagement rate and a high bounce rate and exit rate. If the audience finds it too tricky to navigate on your site, then your potential pool service lead will quickly leave. You need to make sure that it is responsive, making it easy for your audience to access your website regardless of the device that they are using. You should also pay attention to the elements you are adding and make sure that they will not affect the loading speed of your website.
Managing Your Reputation
Now that you have started to build your online presence, you should be on top of your online reputation. Reputation management can be a tricky process. Understand that you will not get customers if you are filled with negative reviews. Nonetheless, managing your reputation is not just about the reviews. You will have to be updated on all the mentions and articles posted online. If there are negative articles about you, you need to find ways to fix them; for instance, you can try to push it down to the last page of the search result. For the bad feedback, you need to respond to it and try to address your customers’ concerns before it can cause damages. This is how you can continue attracting pool service leads.
Content Marketing
Content marketing will help you expand your brand awareness and online presence. Producing high-quality content must always be on top of your mind. Well-crafted content has a higher probability of being shared and going viral. When you are developing content that aims to capture pool service free leads, you have to focus on the value and not on your service. If you want to know why people are availing of your service, it does not necessarily mean that they love your service. Understand that they can acquire the same service as your competitors. Therefore, you need to add your unique selling proposition to your content.
How to Develop Content to Generate Pooling Service Leads
You need to keep in mind different things when developing content that aims to capture pool service free leads. Here are some of them.
- Adding CTA- When creating content, you should add CTA at the end of your content. This will encourage your readers to initiate the action you want them to perform. Make it short but action-driven. Be concise on what you want them to do.
- Add a Video- Study shows that content with a video receives a higher engagement rate. Moreover, they have a higher chance to be shared on social media.
- Research- Nowadays, it is so common for fake news to spread on the net. Poor fact-checking can harm the credibility of your company. You want the people to see you as someone authorized in this field. Therefore, you will have to double-check, if not triple check the facts you added in your content.
- Be Relevant- You need to develop content that speaks directly to your target audience. This is why we advised you to create a buyer persona. By having an insight into their behavior, demographics, sales triggers, etc., you can create content that they will find relatable.
Generating pool service leads may be tricky, but having a comprehensive plan will help you develop a strategy that suits you. Remember to perform several tests and refine them regularly to achieve the best possible result.
