If you run a mold abatement company, you will soon realize that almost all companies do the same thing when capturing their mold abatement lead. The prospects are being bombarded with shameless promotions repeatedly. At Webtudy, we want to be certain that we are doing things in balance. We want to ensure that we cover all areas of your sales funnel. We encourage our clients in the mold abatement industry to be creative and put themselves in their customers’ shoes.
Best Ways to Generate Mold Abatement Free Leads
Your potential client will be in the different stages of the buying cycle. Therefore, they need unique messaging to ensure that you will capture them or convert them into paying customers. Moreover, you need to ensure that your message syncs with their emotion and behavior. Here are some of our out-of-the-box ideas to capture your mold abatement check leads.
Mold Inspection on the Spot
The door-to-door service may sound traditional, but it is still one of the most effective in generating mold abatement free leads. Who can say no to a free inspection? If your tech or sales team has recently finished a project in the neighborhood, ask them to go door to door and offer a free mold inspection. Most homeowners are unaware of the existence of their mold problem. Offering services on-demand means that you are directly collecting them. It advances them right to the sales funnel and reduces the acquisition rate cost.
How to Use On-the-Spot Mold Inspection for Lead Generation
During their visit, be sure to present yourself professionally to the potential client. Inform them that you recently completed a job in the neighborhood and since you are in the community, you are offering a free inspection. It is an excellent method to improve your authority and presence in the community. Always be honest. After the assessment, recommend them only the services that they will need. Take pictures of the problem so they will understand the severity of the issue.
In some cases, they may not be ready to acquire your service due to particular reasons. Be sure to leave your contact information. Also, before you offer them a free inspection, have them fill up a small form to capture them as your mold abatement local leads.
PPC Ads for Your Mold Abatement Company
PPC ad is one of the most effective methods to generate mold abatement free leads, as long as you do it properly. Let us focus on two leading paid ads; Facebook and Google Ads.
- Facebook Ads- When using Facebook Advertising, we will often hear the same strategy of creating exciting content, focusing on keywords, etc. However, you should also try offering something free to your audience to capture prospects. All of us love getting freebies. It is a perfect way to introduce your service or company to your target audience. You can offer them a free quote or inspection. You can also provide them with a voucher for a 10% discount. Free eBook is also a great way to capture leads. Also, Facebook offers an instant form to help you capture your mold abatement check leads. By adding that in your ads, they can provide you with the information, you need without leaving the ads.
- Google Ads- Google Ads offers the same lead generation form, which we’ve discussed in the past. However, as we mentioned, it is only limited to mobile users. Furthermore, it reduces the probability that your prospect will visit your landing page. If you choose the traditional Google PPC ads, use dynamic text. It allows you to alter the text found on your landing page. Google Ads ensures that your landing page aligns with the users’ search intent. It improves lead generation and the rate of conversion. It would be best to consider the ‘Text Me’ extension. Google Ads enables the users to contact the advertisers directly from the advertisement.
Getting in Touch with Your Cold Leads
If you have been providing your service for years, there’s a good chance that you have a collection of cold or dormant mold abatement local leads. Getting in touch with them may open you to some business opportunities. Here are some actionable tips that you can use to transform your cold leads into warm leads.
- Customize Your Interactions- Personalization will be your best friend when trying to reconnect with your cold leads. Once the lead feels that you are directly interacting with them, they will feel valued. It will make the customers think you are looking at them as human and not just a part of their statistics. It’ll help you build a relationship with your prospects.
- Use Various Channels- Do not restrict yourself to using just a single channel when trying to reconnect with your cold mold abatement check leads. The more platforms you use, the more you can encourage them to use your service. Just be sure not to overdo it. If they feel like they are being overwhelmed with your marketing messages, there is no way you can convert them into paying customers.
- Add a CTA- Every interaction that you will make with your cold leads must include your CTA or call-to-action. Whether you want them to reach out to you or book your service, be sure that they will find it easier to reach the stage on the sales funnel that you want.
Hosting Events
For the local contractors, your target audience will most possibly attend a local event. It is a chance for you to talk to them about the benefits of your problems and the dangers of the presence of mold in their house. Think about hosting an event or an informational seminar that will help you educate your people on how you can help them prevent the issues from resurfacing. You can tell them that this can become a costly expense if they ignore the problem for too long. Here are more ways to connect to your mold abatement lead.
- Sponsoring Events- If your business is doing well, you may want to support local events or sports teams. It is the best way to connect to the locals and be more visible. For instance, if the community where you are offering your service has a kid’s baseball team, supporting them can improve your relationship with the locals. Adding your logo on their uniform is a great way to promote your business and collect leads.
- Volunteerism- Another effective way to capture them is by becoming a volunteer on local humanitarian efforts. Encouraging your people to wear their uniforms while participating in this activity would make you a more credible company.
Referral Programs
Referral marketing will help you acquire those elusive mold abatement free leads. With this procedure, you will be encouraging your existing customers to refer people to your business and persuade these new prospects to complete your online form. Based on the reports, referral marketing has the power to capture 3 to 15 new leads. Here are some ways to do it.
- Encouraging Referrals through Incentives- You won’t encourage referrals if you don’t offer your existing customers something valuable in exchange. You can’t expect your customers to do this without giving them something in return. Reward them for every successful referral to inspire them to act.
- Offering Reward to Both Parties- The reward for your referral marketing does not have to be exclusive to the referrer. You can also provide incentives to your leads. Nonetheless, when offering a bonus, be sure that it will also be profitable for your business. For instance, it can be a discount code, a free quote, free inspection, or downloadable.
- Rewarding Based on the Milestone- You can also reward your referrals based on the milestones that they achieved. You can separate the actions into several steps. With this, you can guarantee that your referral marketing efforts will not be wasted and generate the highest possible result. Set it in a way that your referrer will only receive the reward once a particular requirement has been accomplished. Nonetheless, do not make the process too challenging. Your mold abatement check leads will ignore your referral marketing if they find it too troublesome to complete.
- Writing Reviews- Customer Reviews are not just random feedback from your customers. It is a powerful method to collect those leads. User-generated content like reviews will serve as social proof to encourage other customers to do business with you. Reviews will not only refer your service to other potential clients. Most often, they will result in increased traffic and sales.
One of the problems in capturing mold abatement local leads is that companies will forget to follow up. It is as if these companies are too embarrassed to ask their prospects more than once if they require their assistance. Your customers may not be ready to do business with you in the past, but it does not mean that it will remain like this forever. Using lead scoring and segmentation will help you reach out to them at the best possible time.
