Perhaps the most challenging work of insurance agents is finding consistent and high-quality leads. Regardless of whether you think of yourself as an expert in almost everything that concerns insurance, it would be impossible for you to survive in this landscape without a solid strategy to generate insurance leads. Understand that your lead serves as the lifeblood of your business and career. Unfortunately, capturing leads that you can actually convert will be challenging. Hopefully, this article will help convert your prospects into profits
Things to Do to Generate Insurance Free Leads
Due to the volume of insurance companies and agents operating in this industry, you will be competing against them to get the attention of these people. If you don’t have a solid strategy, there is no way that these insurance check leads will consider you. Here we will enumerate and discuss some of the things you should do on your lead generation campaign.
Your Website Is Your Online Establishment
The internet has become the go-to source for people looking for a solution to their problems. Therefore, you should also expect that most of your leads will be coming from the internet. If you don’t have a solid online presence, your target audience will not find you. Suppose you want a strategy to help you generate insurance leads, start by creating a well-designed website. Also, design a compelling landing page. Ensure that it provides the same value and quality of service as what you are offering to your clients visiting your physical office.
Based on the reports of the Research Gate, the website is playing a crucial role in creating that positive experience. Therefore, you have to make sure that your website offers a seamless User Experience. You should also provide them with engaging, informative, and relevant content. You won’t be generating insurance leads if you are not showing them that you are capable of offering them the best solution. Here are some elements you can add to your web page or landing page.
- Accessible Registration Form
- Call to Actions in the Crucial Part of the Landing Page, Content, and Website.
- Chatbox
- Easy Navigation system
- Online Insurance Calculators
- Online Quotes
- Opt-in Forms
Remember, if you cannot do this yourself since there are too many technicalities, hire a professional to do it right for you.
Claiming your Online Listing Profile to Generate Insurance Leads
One of the common mistakes that insurance agents will usually make is that they commonly ignore the power of online listing sites. While your prospects will not immediately use this to look for a potential insurance agent, they will still use it to read reviews about you before considering you. Any negative testimonials that could be damaging to your image reduce the probability that these insurance free leads will choose you. The first step is to claim the business profile.
Some known listing sites include Yelp, Thumbtack, and GMB (Google My Business). Add the essential information such as your company name, address, hotline number, email address, business hours, etc. Make sure that the information is consistent with other listing sites. After that, check the reviews and try to manage them. Respond to all of them; express your gratitude to people posting positive messages, and address the concerns of those with slightly negative reviews. If you believe that a review is defamatory and with no basis, some platforms will remove them after filing a report.
Creating Informative Content
In the online world, quality content matters. If you want to improve your visibility and credibility, you need a solid content marketing strategy. While you may think that insurance agent focuses more on helping people choose the coverage they need, producing consistent, engaging, informative, and relevant content can help them understand that you are the best choice for them. This will increase your organic traffic and help advance your insurance lead generation strategy. It will help you establish your name as the go-to source for anything related to insurance. The content you can introduce to your website includes video testimonials, checklists, blog articles, infographics, whitepapers, podcasts, webinars, etc.
Promoting Your Content
Even if you have fantastic content, it will take time before people notice them if you don’t promote it on several channels. It will be such a shame to develop high-quality content when no one is reading them. You have painstakingly researched the information, shot a video, or invited influencers, and it is only suitable for you to showcase this to your target audience. Start by adding a quick share button so your audience can share this on their social media channels.
You should also have a business account where you can post new content and repurpose old content occasionally. Of course, it will be difficult for you to be present on all platforms all the time. For an agent, the insurance check leads you are looking for could be found on LinkedIn. Twitter, Instagram, and Facebook could also be possible sources of leads. Here are more things to do to market your content.
Influencer Marketing
People have been listening to the recommendations of influencers. Influencers do not necessarily mean a celebrity; they can be someone with authority in your industry. Some platforms will help you connect to these people. However, you need to make sure that you are doing business with credible people. Check their number of followers, and make sure they are not bots. Look at their engagement rate, especially on posts or tweets related to your business. You should also inspect if they posted anything in the past that is contrary to your company’s beliefs. It is an opportunity for you to widen your reach and capture more insurance free leads.
Guest Posting
Guest posting is also an excellent way to capture your insurance leads. Moreover, the link on guest posts that direct back to your website sends link juice that helps improve your authority. It is a very effective way to divert traffic to your website. However, be careful in choosing the website where you will leave your guest post. Make sure that it has a high authority and high online visibility. Avoid websites that are not related to your business.
Using Your Personal Account
You can also promote your content using your social media accounts. You can even ask your contacts to share your links in their social media feed, increasing your reach. This will be extremely effective in marketing your content and attracting insurance lead.
Implement Search Engine Optimization
We’ve already been talking about social media, content marketing, and guest posting for backlinks, but all that is a part of SEO or Search engine Optimization. It is the process of making your online asset more desirable in the eye of web crawlers. For instance, let’s say someone in Florida is looking for an insurance agency that provides collision coverage. They will most probably search using the keywords ‘Collision Coverage Florida.’ Suppose you have a strong SEO strategy; in that case, you will appear on the first page of the search result. This is how powerful SEO is. It ensures that you will be visible in the eye of your audience. It also informs people of what you can offer as an agent. Therefore, there’s a high chance that these insurance free leads will choose you.
Choosing the Best Keyword
When developing SEO-ready content, you need to ensure that you are using the keyword your target audiences are using. Therefore, you need to do keyword research to identify keywords with high monthly volume searches and low competition rates. You can use tools such as Semrush, Mangools, and Google Keyword. Try to develop content centered around this keyword to help you rank online. Your promotional approach must also be focused on these keywords. We agree that it could be confusing, especially for the novice. However, as you incorporate this into your insurance lead generation practice, you will get the hang of it. You will also enjoy the benefits of landing on the first page of the search result and improve your online visibility dramatically.
Try to Develop Compelling Videos
Study shows that video receives higher engagement compared to blog articles. Based on the latest survey, at least 78% of the website owners noticed increased organic traffic after adding a video to their website. There has also been a 71% increase in the session time. Most companies reported at least 69% in generating insurance leads. With this result, it is a no-brainer that you must add this to your marketing campaign. Understand that people have a shorter attention span. Using videos and pictures instead of articles will make it easy for them to digest the content of your website. If you want to be relevant and connect to your audience, consider adding videos to your website.
Referral Programs to Capture Insurance Leads
Collecting insurance check leads through referrals will improve your company’s bottom line. This method has produced outstanding results with a high converting rate. This is because people highly trust word-of-mouth marketing. Apart from having high effectiveness, it is also simple to conduct. You can collect leads consistently and send them to your sales funnel using simple methodologies. Sometimes offering them top-notch service and competitive rate would be enough to encourage them to refer you. However, that is not always the case. Therefore, you should consider incentivizing it. For instance, you can provide them with a simple thank you gift or a commission for every successful conversion. Other things that you can give to them would be small souvenirs from the company, discount coupons, movie tickets, gift cards, etc. When offering a discounted rate, make sure that you will still end up with a nice profit.
Providing Top-Notch Customer Service
The first impression is essential, so you must have a well-presented and professional-looking website. However, you need to solidify that impression by offering them outstanding customer support. With many options to choose from, the clients will often choose the company who can provide them with a memorable experience. They will choose a company that will provide practical and immediate information. You should always strive to provide them with a prompt and responsive solution. You should also try reaching out to your insurance leads, especially during important occasions. For instance, during a life-changing situation such as marriage, congratulate them on this momentous event before reminding them about the importance of home insurance.
These are just some of the ways to improve the conversion rate of your insurance lead generation. Remember that when capturing leads, you are only collecting prospects. You will need to monitor their position on the buyer’s journey and offer them the right solution.
