Based on the research, around 92% of your online audience will visit your website for the first time due to various reasons, except buying your product or hiring your service. Perhaps, they could be at an early stage of the buyer’s journey, and they are looking for more information about your service. They could already have a list and may be in the process of comparing the cost or the company that will provide them with the best value for their hard-earned cash. Your garage business must be flexible to adapt to the changing needs of your prospects to capture them as your garage door leads.
How to Generate Garage Door Free Leads?
If you are launching your marketing campaign, your goal should not be too focused on increasing your organic traffic. You need to concentrate more on attracting your target audience. Capturing your garage door check leads could be a tricky subject, but once you manage to do it well, you can ensure that you will have a steady stream of revenue. Here are some of our recommended strategies.
SEO
Search engine optimization is the process of optimizing your web assets to make them more desirable in the eye of search crawlers. Most of your prospects will start searching for a garage door repair and installation company online. If you do not appear on the first page of their search result, then you are losing a great deal of opportunity. Understand that 75% of the people will not click the second page of the search result. Therefore, you need to understand that an SEO campaign is necessary for your garage door lead generation campaign. Here are some things to keep in mind when implementing an SEO strategy on your website.
Write For Humans and Machine
Some experts will tell you to write for humans, but you should also write for the Google robots. As mentioned, Google has become much wiser these days. While there may be blackhat methods that still work, there is no accurate loophole that you can exploit to guarantee that you will enter the first page of the search result. Your first goal must always be to provide your audience with informative, engaging, and naturalistic content. After that, you need to check if this content will appeal to the search crawlers. Avoid keyword stuffing; write naturally. Even a third-grader can spot a keyword that has been forcefully added to the content.
Targeted Keyword
Until these days, one of the top considerations of Google when ranking websites is the presence of keywords. Your content will appear on search results by adding the right targeted keyword. Know that organic traffic from search engine sites is 100% higher than referral traffic on social media sites. Having said that, you should not carelessly add your keyword. Do it in a very natural method. The garage door industry has been so crowded that it will be difficult for you to rank immediately on your target keyword. It would be better to dig deeper and look for long-tail keywords. Monitor the keywords used by your competitors, then aim to provide better content to capture garage door leads.
User Experience
Another critical component of SEO that will help you generate garage door leads would be UX, or the User Experience. There is absolutely nothing worse than ending up on a site that is a pain to navigate. Checking for messy structures, error pages, and dead links will impact your site’s SEO.
Web Development and Design
A good garage door lead generation strategy includes web development and design. It is not simply about developing a website where your potential audience can visit you. Understand that your website serves as the face of your company online. How well it has been created and its design speaks a lot about the professionalism of your company. If you have a cluttered and disorganized website, it won’t be easy to convince the consumers to choose your company.
Consequently, your website structure also affects your SERP and helps you rank better on search results. You should also guarantee that your website will clearly communicate your company’s Unique Selling Proposition using the preferred voice of your customer. These are necessary to ensure that your garage door business will stand out from this competitive industry.
Moreover, you need to remember that the design of your website plays a significant role in 94% of the customer’s first impression of your business. Companies are also encouraged to acknowledge that most searches are happening using smartphones and other devices. Therefore, it would be best to have a responsive website. Check the speed of your website. Make sure that it will not load for more than three seconds. Otherwise, your potential garage door free leads will close the browser and look for other service providers. Your website must also offer a secured booking process and a safe browsing experience.
PPC Advertising
PPC, Pay-Per-Click, or paid search advertising is a proven effective method in generating garage door check leads. If you have yet to experience the power of SEO and have a sufficient marketing budget, using SEO strategically will help you improve your company’s bottom line. If you are looking for an instant result with a high return on investment, PPC will help you achieve it. With PPC, you are in complete control of your expenditures while providing you with a unique opportunity to present your offerings to your potential audiences. If you focus on the keyword with purchasing intent, you can reach out to the customers at best possible time.
PPC offers marketers with laser-focused accuracy. It helps shorten the buying cycle by speeding up your customer’s buyer’s journey. Commonly, PPC will provide you with a $2 return for every $1 spent. Furthermore, it generates 50% higher conversion compared to organic results. However, it is necessary to get your PPC campaign right. 93.4% of the clicks will belong to the top 4 advertisements. So if your ad appears below that, you are losing a rare opportunity. If you can’t do this right, consider hiring the service of a company that will manage them, like Webtudy.
Email Marketing
Among all those cost-effective garage door lead generation strategies with a high conversion rate, email marketing is one of the most preferred. According to the latest survey, 92% of internet users will have at least one email address. A shocking 72% of those will check their email at least six times per day. Therefore, if you want to boost your company’s reach, you need to take advantage of email marketing. When reaching out to them using email marketing, be sure that it will be personalized. Develop your message according to the user’s age, birthday, location, interest, CLV (Customer Lifetime Value), etc.
Test and adjust your email message continuously. Start by changing your subject lines; a simple change can increase the opening rate of your message. Don’t forget to add your Call to Action. You want the recipient to perform your desired action, such as leading them to your landing page. Consider the time that you will send the message. All these can improve the likelihood of converting your garage door leads. Monitor some of the KPI of your email marketing. This allows you to see what’s working and not and implement the necessary changes. According to the survey, about 59% of the consumers claim that the email message can influence their purchasing decision. It also offers one of the highest returns on investment, with $42 for every dollar spent.
Social Media Marketing
Most marketers acknowledge the power of social media marketing when it comes to generating garage door free leads. However, not many will find success since they will be at a loss on the right things to do. With several platforms and channels to choose from, the first step towards establishing a presence on social media sites seems to be daunting. Our study shows that 54% of the audience uses social media to search for products. If you are not present here, there’s no way for them to find you.
Choose a Social Media Marketing Platform
While there may be tools that help automate the management of your social media account, most of them will have limitations. With virtually hundreds of social media channels to choose from, it will be impossible for you to maintain a strong presence on all these platforms. Therefore, it would be best to start with 3-4 accounts. Some people will choose Instagram to showcase the before and after images of their projects. Meta (Facebook) has one of the strongest and most active communities, so be present there. With the high engagement rate of videos, you should also consider maintaining a YouTube Channel. For B2B garage door lead generation, consider adding LinkedIn.
Posting Content
When choosing the content you post, you can repurpose your blog articles. Look for an evergreen article with high engagement and traffic and share it on your social media account. You can even convert this into a script for your YouTube Videos. Be sure that it offers something valuable to your audience.
Interact
Social media is a place for interaction. Therefore, you should respond to the reviews and messages of your audiences. Around 74% of the customers who had a positive engagement with a business on social media claim that they will recommend the company to their friends and families.
Local SEO
Nowadays, broad keywords have been monopolized by seasoned bloggers and large companies. Thankfully, the number of searches with local intent has been increasing. Lately, around 46% have performed local searches. Approximately 76% of those who searched for a local business claimed that they prefer a company within an 8-mile radius. Get started with your Local SEO by adding geographic location to your keywords. For instance, ‘Garage door repair and installation companies Boca Raton.’
After this, you should claim your Google my Business (GMB) Profile. Don’t just stop there; if you want to capture your garage door leads, you should optimize them. Add a description and make sure that it will sound natural while adding 1-2 keywords. Check your NAP information, and make sure that it is consistent with the information on your website. NAP pertains to Name, Address, and Phone Number. You should also claim your profile in BBB (Better Business Bureau) and other local directories. Be sure that the information will be consistent. Otherwise, Google might interpret them as different business entities.
Content Marketing
In the world of marketing, the content will always be the king. You need to produce compelling content if you want to capture your garage door check leads. With content marketing, you have the opportunity to increase your leads by more than three times. Moreover, it costs 62% less than other lead generation strategies. Small businesses that invest in content marketing have experienced 126% growth in their leads compared to those businesses that choose not to develop content.
Nonetheless, this method is easier said than done. Even if you have magnificent content, if you have no way of getting this in front of your potential audience, it will remain useless. One method is to share it on your social media account. However, if you are just in the process of building your social media presence, then it will be a struggle. You can also consider using content syndication, wherein you will post your article on websites that are already attracting significant traffic.
Generating garage door leads will be challenging, especially for a business with a different focus. It would be better to hire a company that will do this on your behalf. However, be sure that the leads will be exclusive when choosing a provider. Ensure that the list will be exclusively owned by your company and will not be sold to other companies. The process must be organic; only the organic method could produce high-converting and quality leads. Reach out to Webtudy if you need help in generating high valued leads. We have been dealing with this kind of service for years.