The secret to achieving the profitability of your contracting business is to ensure that you will continuously supply it with exclusive home improvement local leads. If you can’t get that right, you will not receive enough queries, and you will not receive enough job requests to keep your business afloat. However, that could be easier said than done. Still, by constantly exerting consistent effort, it is highly possible.
Tips to Capture Home Improvement Free Leads
Generating the leads you want is not overwhelming, but it requires your diligence and time to ensure this. When you are simply starting with your marketing efforts, you may not have the budget to hire a professional lead generation campaign manager. However, just because you don’t have the resources to invest in your home improvement check leads doesn’t mean that there is no other way. Here are some of the ideas that you want to try.
Actively Asking for Referrals
With exceptional skill and commitment to always offer your customers satisfying output, your loyal customers can become your brand ambassadors. Word-of-mouth marketing remains an effective way to generate your home improvement lead. Moreover, it will not take too much for you to convince them to refer your business since customers will usually recommend companies they can trust. Here are some ways on how to achieve this.
- Call Your Past and Existing Customers- Remember that you will not receive if you never ask. There is absolutely no harm in reaching out to your customers. If you have given them exceptional work, they will gladly recommend you to people they know. It is one of the fastest ways to generate those home improvement local leads.
- Build an Online Community-To make it easier for you to reconnect with your people, you should build an online community like a Facebook Group. Be sure to keep this group active by constantly posting an update about your work. Share a picture of your latest project.
- Provide Incentives- To maximize your lead generation efforts, you can offer your customers little incentives for every successful referral. Remember that when offering incentives, think of something valuable to your audience, but at the same time, it should promote your business. For instance, it can be a 10% discount on your service.
Using Bargain Sites to Generate Home Improvement Local Leads
Speaking of discounts, offering your service at a special rate would be a fantastic way to generate home improvement free leads. However, you should know where to promote your bargain deals; otherwise, you still won’t be able to connect with your targeted leads. While sending your promotional offers on direct mail and email is easy, you should still consider launching it on coupon and discount sites like Groupon and Living Social. Most customers are actively searching for discount codes that they can use to reduce their expenses. Here are some of your options.
- SlickDeals- Setting up the deal alert is relatively easy. Members can quickly customize the deals that they will receive. The system will notify them if a coupon is available for the service or product they are interested in. Moreover, it acts as a discount-sharing site. If your customers find your discount code, they can share it on their social media account, improving your lead generation campaign’s reach and effectiveness.
- Groupon- Groupon is a discount platform that focuses on helping customers find a service they need at a discounted rate. The concept is quite simple; businesses would be able to offer their service at a reduced price since more people are acquiring their home improvement service. Even big brands, like Target and Amazon, are using this platform.
- Living Social- It is an identical sit to Groupon. It is a perfect place to find local deals and amazing discounts. You may notice that the app looks similar since it was acquired by Groupon last 2016, but they still maintained it as a separate business entity.
Answering Questions
If you have an online page, there’s a chance that you will receive questions from interested individuals. You could also go to different online communities and related forum sites, and you will be able to find questions associated with the service you provide. Interacting with these people would be an excellent way to capture home improvement check leads. Your customers will appreciate this, and they will see you as a business that values their opinion. Answering questions also solidify your authority in your industry. It shows people that you have the experience to address the concerns that have been troubling them. Here are some sites where you can answer questions.
Social Media Sites for Your Home Improvement Lead
You need to stay on top of your mentions. There are tools that you can use that will notify you whenever a user mentions your brand name. You can also use related keywords to see some people who can be interested in your service. Be sure to answer briefly and shortly. Remind them that they can send you an email using your contact form or through email if they have additional questions. It is one way on how you can use this as your home improvement lead generation strategy.
Question and Answer Websites
Thousands of questions are being posted on these sites daily. You can follow a particular topic and guarantee that there will be people who will ask questions related to home improvement. Websites like Quora, Answerbag, Blurt It, and Askville are just some of the websites that come with this style.
Home Improvement Sites and Forums
You can also find Home Improvement sites a good source of your leads like Houzz, DoItYourSelf, etc. Forum sites are intended for people who love home improvements, such as DIY Chatroom and House-Improvements. Posting regularly on these sites and answering forum posts will help you attract leads.
Business Cards Can Capture Your Home Improvement Leads
Your Home Improvements check leads can also be collected through offline marketing, for instance, your pamphlets and business cards. However, you need to be extra creative when designing your business cards. Some people may think that it is too old school, but they can’t deny that it still works. It is a powerful method to introduce your business to a potential client. Here’s how you can take full advantage of your business cards.
- Develop a habit of handing out your business cards on essential occasions. It can be during trade fairs, local events, or volunteering at local charity and community events. Think of the excellent places where you can market your business.
- Don’t just give it, be sure that you will interact with these people. You can do this by adding a unique touch to your business card, such as a handwritten personal number found at the back. It sends a message to your prospects that they can reach out to you anytime.
Be Active in the Community
Most of the time, we are too focused on looking for home improvement local leads in the online world that we tend to forget the opportunities presented by the offline realm. One of the easiest ways to generate leads and possibly business is by asking the community where you are operating. Task them if they are interested in the service you are offering. For instance, you may have recently completed working on their neighbor’s driveway; ask them if they are also interested in repaving their driveway. You will be surprised at how effective this is in the home improvement market. However, be sure to keep your message non-aggressive. Consumers will shy away from pushy salespeople. Here are more methods on how you can improve your local network.
- Join Events- Almost all communities will have their local events and festivities. You need to be present here and interact with the locals. They are your customers, and they need to develop a positive impression of you. When talking to them, there’s a possibility that they will mention your competitors. It is a chance for you to find out your rivals’ strengths and tell your customers that you can offer it better.
- Be a Volunteer- Another way to generate a home improvement lead is to become a volunteer. You can do this every weekend or during the slow season. Wear a shirt that has the logo and name of your brand. The locals will support a company that helps the community.
- Sponsoring- If you have already been using the strategies mentioned above and your business has enjoyed a generous amount of profit, why not take it up a notch and sponsor a local event or a local sports team. It is an excellent way to get your business in front of your prospects.
Personalize Your Marketing Approach
Customization is a secret to an effective home improvement lead generation campaign. It would be best to make it appear like you are talking directly to the people who are reading it. Based on the research, at least 80% of the consumers will be willing to work with a company offering them a more personalized experience. There are different ways on how you can do this. For instance, you can create multiple landing pages to guarantee that they will capture the interest of a particular audience. You could also create relatable and relevant content. Make sure to refer to your audience as ‘you’ and not ‘them.’
Capturing those home improvement local leads may prove challenging, especially for those just starting. They lack the brand awareness and recognition necessary to gain the trust of their prospects. Pursuing your leads actively is essential for all businesses that want to establish a solid footing in the market.
