Whenever we receive inquiries from remodelers, we usually get the same question- how to get more remodeling leads? If you are reading this article, there’s a chance that you are also wondering how to do this. Your leads are considered as the vitality of your business. You will need to have a continuous supply of leads to guarantee that you will remain competitive and busy. Remodeling projects are usually costly, and getting high valued leads is often challenging. In this industry, one converted remodeling lead can help you rake in thousands of profits.
Best Practices to Capture Remodeling Free Leads
We listed some of the fool-proof strategies that will surely advance your lead generation campaign. You can follow this guide and guarantee that you will increase your list and book more projects. It might sound simple, but the process requires persistence, consistency, and hard work.
Optimizing Your Website
Website optimization should always be the first step when you are trying to capture remodeling check leads. It will serve as the backbone of your campaign. If your website or landing page is not optimized for lead generation, your other strategies will also fail. Based on the recent reports, there’s an average of 660,000 queries made on ‘remodeling services.’ While it may seem huge, they will not even consider doing business with you if they can’t find your name in the search result. While the heading tags, title tags, and keywords are still essential, SEO is more than just that. According to Google, they are using more than 200 signals to determine the SERP of the website. It can include page speed, mobile-friendliness, search intent, user experience, domain age, image optimization, backlinks, local and social signals, content quality, content length, etc.
How Should I Optimize my Website?
Regardless of what you will do, avoid using the Blackhat method since your website will only suffer in the long run. Do not use keyword cloaking or stuffing; otherwise, Google will penalize you. Some companies believe that user experience and SEO do not combine perfectly. However, that is only a common misconception. If you have an excellent ranking and you offer a poor user experience, your ranking will not remain high for long. Here are the best methods that you can use to capture your remodeling leads.
- Offer the Readers Valuable Content- With the information accessible at the touch of a fingertip, people are becoming more aware of what they want. They are now more articulate regarding their taste. You want to be their go-to source. Write tutorials, guides, or articles about the answers to their common questions.
- Use Quality Pictures- Your audience wants to be aware of your past projects. Therefore, be sure that you will share high-quality images of your past works on your website.
- Do not Ignore the Small Details- Perhaps all remodeling contractors will say that they are the most affordable, experienced, and have incredible attention to detail. However, all of this won’t be very meaningful since these are self-promotion. User-generated content such as online reviews and testimonials will put more weight on those words to make it more effective. For instance, you can integrate a couple of your stellar reviews into a particular section of your website.
- Ready for Conversion- Your website should not only be optimized to capture remodeling local leads, but it should also help advance your conversion rate. Consider the format and placement of your call to action. Pay attention to the key metrics and see what is the most effective for you. It will also help to have a contact form on your website
Start Your PPC Campaign
PPC (Pay per Click) ads are an excellent way to attract traffics to your website and capture remodeling local leads. However, it would be better if you had the assistance of professionals to manage your campaign. Otherwise, you could be spending your money on something that will not offer anything in return. Be sure to choose someone that has experience in managing PPC on different platforms. Also, be sure that you will have the sole ownership of the Advertisement account, which can be helpful when you decide to terminate the service.
What Qualities Should I Look for a PPC Management Agency?
When looking for a trustworthy PPC management agency, it pays to know who you are hiring on a deeper level. You do not simply entrust your campaign strategy to the first agency that will appear on the search result. Be sure that they will have the qualities that we will mention to ensure that you will efficiently capture your remodeling free leads.
- Transparency- The company you are hiring should be transparent in their process; this is extremely important. You are basically handing the agency a specific budget; you want to know how they set things up and how long. It is best to work together with them to achieve your desired result. If they are not transparent, they can easily send you reports in your email with missing details. You should be allowed access to their database and be able to share your inputs.
- Attentive- They need to be attentive to your needs. You should be on the same page, especially about your goals and expectations. You want to make sure that their process is aligned with your company.
- Experienced- When hiring a PPC management agency, you are also hiring their experience, skills, and the tools they are using. Therefore, you need to find someone who can execute a strong strategy. There’s just a bunch of things that they need to consider, and someone with years of experience can do this efficiently. You want someone who can adjust their practice and devise a new plan when they notice that the campaign is not giving them their desired result. It is essential when looking for remodeling check leads.
Make Use of User-Generated Content
Studies show that user-generated content such as customers testimonials is becoming more critical when capturing remodeling leads. Based on the research, more than 90% of the consumers will read online reviews before choosing a product or service provider. Most people will prefer to listen to what the previous customers have to say to guarantee that they are not doing business with a sham company. Moreover, you have to keep the reviews fresh. About 85% of the customers will have lower trust in more than 3 months old reviews. 40% of the audience will prefer to read reviews that are not more than two -weeks old.
How to Use Reviews for Remodeling Lead Generation
Start by encouraging your customers to leave a review on your company. Verified reviews matter more these days due to the proliferation of fake reviews. You need to find ways to increase your customer testimonials. According to the statistics released by BrightLocal, 85% of the consumers will read at least ten reviews before deciding. Also, while the review quantity is essential, you should pay attention to the quality. It should provide the customers with the information they need to make an intelligent decision. Here are more things that you must do to help you capture the remodeling local leads.
- Respond to All Reviews- Responding to positive reviews is like showing your signs of gratitude to your customers; for the negative reviews, it is sending them signals that you are committed to ensuring their satisfaction. Sadly, only 51% of the company will reply to negative reviews. Therefore, being unresponsive to negative reviews will make your prospects think that you have poor customer support or do not value their opinion.
- Feature the Top Reviews on Your Website- When you want to increase your remodeling free leads, you want these reviews to be accessible to them. The best way to do that is to display your glowing reviews on your website. Moreover, your audience will remain longer on your website if they can read customer reviews there.
Use Email Marketing
It’s simple; email marketing can significantly help you capture the remodeling leads that will help you grow your business. Email marketing is not exclusive to large companies. As long as it is executed properly, you will realize that it could be an integral part of your whole marketing plan. Also, concerning the lead conversion rate, email marketing offers the highest rate compared to social media, with more than 66%. Email is a great way to stay in touch with the cold leads and your existing customers.
How to Compose an Email for Remodeling Lead Generation Campaign?
You should not carelessly send your email to your leads. You want to personalize it to ensure that your prospects will read it. Here are some essential things to remember when you want to use email marketing to increase your remodeling local leads.
- It Should Be Easy to Understand- Understand that miscommunications can quickly happen when you use complex words and phrases that are difficult to digest. Your email message is an effective way to nurture these leads. However, they will ignore your message if they do not understand the core meaning of your email.
- It Must be Mobile-Friendly- There’s a huge possibility that your prospects will read your email through their gadgets. Therefore, you want to make sure that the message will be easy to read using different devices.
- Subject Line Matters- The subject of your email will decide if your prospects will open the message or move it to their trash folder. Be sure that it will carry the primary point of your message. You want it to be informative, so refrain from using Hi, FYI, or Good day on the subject line.
- Avoid Purchasing an Email List- We do not recommend the purchasing of an email list. In the first place, you have your lead generation campaign, so there is a chance that you have compiled a good number of leads. Buying email lists from other companies will usually be filled with low-quality, and invalid remodeling check leads. You need to make sure that the leads are live, high value, and exclusive.
Blog About It!
Optimizing your blog is a part of your SEO campaign strategy. We’ve already mentioned before that making you appear on the search result of the critical keyword will help you capture your remodeling free leads. Blogging has been a rave of many marketers for a long time. Unfortunately, the subject has always been filled with ambiguity. Most companies will post content on their blog section without paying enough attention to their goal. If you blog without the proper focus and purpose, you are just getting traffic and missing those leads.
What Are the Things To Avoid when Blogging
Some people will blog without conducting research first; you should avoid this. You don’t want to attract traffic from those who are searching using generic terms. Moreover, short-tail keywords may have larger search volumes, but the competition is higher. You need to have a more specific keyword. For instance, if you offer a kitchen remodeling service, you want to use ‘kitchen remodeling in Fort Lauderdale.’ After posting the blog, some people will leave it. However, this also doesn’t seem right. There’s a wealth of information that you can find in your post. For instance, you can determine the location, age, gender of the people who are reading the article. You will know if you are targeting the right audience. You can also use this to capture your remodeling free leads.
Be Active on Different Platforms
You need to be present on the platform that will help your business’s remodeling lead generation campaign. Here are some of our recommendations.
- Houzz- Since this platform is photo-centric and focuses more on home improvements, a remodeling contractor must be present here. Follow what other professionals are doing. Use high-quality photos when creating a post.
- Pinterest- This is another image-focused platform. It is a social media channel that is heavy in visuals, making it a perfect source of your leads. Moreover, you will be surprised that 87% of Pinterest users claimed that Pinterest helped them choose a product to their liking.
- Instagram- A lot like Pinterest, making it ideal for remodelers. It also has an active community; it will be a perfect source of live leads.
You should never pay for the leads you don’t exclusively own; it is best to make sure that you are in complete control of the type of leads generated. You want the remodeling local leads to be developed organically. Therefore, it is best to find a lead campaign management agency that will work according to your terms.
