Lead generation is one of the toughest yet necessary parts of managing a business. It is even more challenging for interior designers since they have unique challenges. For instance, the average number of days closing the agreement is around 45 days. This means that you need to be thorough with your plan, especially your cash flow. You need to make sure that it perfectly aligns with your marketing campaign. If you are a startup, it could not be easy to attract your interior decorating free leads since you need to build your portfolio first. This includes references and previous projects.
Top Interior Decorating Lead Generation Strategies
Below are some of our recommendations to support you in jumpstarting your lead generation campaign. Whether you choose the traditional, digital, or mix, you might find our suggestion useful in capturing qualified and exclusive interior decorating check leads.
Knowing Your Customers
Before starting your lead generation campaign, you need to understand who your desired customers are and develop a solid Buyer’s Persona. This will include all the key attributes and information about your target audience, including but not limited to geography, project size, styles, income range, etc. You should also add their preference, such as whether they choose to complete the transaction online or through an in-person consultation. Once done, you can store the Buyer Information into your CRM.
While this may sound too intricate to some, this is typically a profile of your preferred customer with lengthy information. It is the shared traits of your ideal clients. By developing this, you will have a blueprint that will guide you through creating your marketing strategy, proposal, and messaging system. Perhaps one of the critical elements of your buyer persona, especially when using it to capture your interior decorating leads, would be the pain points. It is the persistent issues that your audience will often encounter. Presenting a solution to their pain points can greatly improve your chances of converting your leads.
Developing Your Message
Once you’ve developed your buyer’s persona, the next step is to create a message that addresses the pain points. For instance, if the common problem your business will encounter is the budget, be sure that your marketing copy will focus on this. Your outreach messaging must also be designed to offer a solution to this. For instance, inform your audience that you have a flexible plan and that you can create a project for different price ranges. Tell them that you will accommodate people regardless of their budget. However, if you only want to capture a high-end interior decorating lead, then you should also be clear about it in your message. Developing a sales qualification process will help the consumers understand if your company perfectly suits their needs.
Maintaining a Healthy Sales Pipeline
It is never a good idea to wait for the leads to reach out to you. To ensure that your company remains profitable, you need to continuously send interior decorating leads into your sales funnel. You should never wait until you are empty of potential leads before you start your lead generation campaign once more. It is always best to retain your sales pipeline’s health since a small percentage of your leads will be converted at a particular time. You will gradually learn about your average conversion rate over time. In a perfect scenario, you should strive hard to convert at least two sales lead each month to guarantee that you will generate enough revenue to handle your company’s expenses.
Seek Referrals
The referral would be an excellent source of potential interior decorating free leads. To make this easier, you should build a partnership with complementary or non-competing businesses. For instance, there could be a general construction company that could refer you to their clients after completing their project. Other referral partners may include interior design firms, boutique stores, furniture stores, house remodeling companies, damage restoration businesses, etc. Work on a particular agreement, and you must also do the same for them. For instance, they could earn a small commission for every successful business.
A Comprehensive Sales Process
Your lead generation strategy would be more efficient if you had a solid sales process in place. It should have a clear outline from how to capture an interior decorating lead up to converting them into paying customers. It should be a step-by-step process that even a novice on sales can follow. This clearly puts your sales qualification process on auto-pilot mode. Here are some of the common steps that you may add.
- Email Introduction- It is the introduction message to your lead requesting a follow-up call. Be sure that this message will highlight the benefits they will miss if they choose the other company. It needs to showcase your USP or Unique Selling Proposition. Be sure that you will have different templates that you can use for various clients. Refer to your buyer persona and their pain points when designing your introduction message.
- Service Overview- You should provide them with a list of your service and a short description of each. It must also come with questions that will support your sales qualification process. Your questions must help you identify the viability of your lead and the potential to convert them into a new project.
- Follow Up- Most sales and marketing teams will ignore this, but it is essential to ensure that the interior decorating leads that you’ve earned will not be wasted.
- Timeline- Provide them with a clear timeline on when they can anticipate the proposal from you. Be sure to stick to it.
- Proposal Outline- The pitch deck and the outline of your project proposal must also be added to your sales process. This should come with the definition of the proposed elements, expenses, and duration.
Refining the Process
We’ve mentioned above that generating interior decorating check leads is an ongoing process. Therefore, you should also be constantly monitoring how effective your methods are. If you notice something isn’t right, you need to determine the source and refine the methodologies. For instance, if your CTA is not performing as expected, consider changing the position of your Call to Action button. Even your proposals, sales pitches, email marketing, social media posts, and advertising strategies need to be monitored and refined regularly. When refining your message, be sure that your target audience can differentiate you from businesses similar to yours. Otherwise, they will only choose the one that offers their services at the lowest cost.
Content Marketing
You will also have to develop new content regularly if you want to connect with your potential interior decorating leads. We understand that there are so much content found online. You do not have to reinvent new content, but you should create one that showcases your expertise and authority in this field. Online content can be used as the core of your lead generation campaign. It may include different types of content, including but not limited to webinars, podcasts, eBooks, videos, infographics, whitepapers, articles, etc.
You can create content that features some decorating tips or a video testimonial of your previous clients. If you have time and resources to develop a longer and more in-depth article, you can cover the more complex subjects. For instance, you can create a guide on the color schemes. You can choose various strategies if you want to collect interior decorating free leads using content marketing. For instance, you can add a CTA at the end of the content to encourage the audience to subscribe to your newsletter.
Optimizing Your Content
Around 90% of the customer’s online experience will start on search engine platforms. About 97% of these searchers are looking for local businesses. With the prominence of this feature, it is easy to understand why it is an integral part of your interior decorating lead generation strategy. Remember that no matter how well-written your content is, if people can’t discover them, then it will be pointless. With SEO, you can ensure that your potential customers will find your company when searching for your services online. Once they click on the search result, they will be directed to your website, and you can transform them into leads.
SEO is a process that includes intricate procedures. Some marketers will start doing keyword research. There are different tools that you can use when performing keyword research. You can use Google keyword planner, Wordstream, or SEMrush. Look for a keyword that relates to your company and has a high monthly search volume and lower difficulty. However, this may not be enough to ensure that you will rank high on search results. You will have to earn backlinks from highly authorized and relevant websites. You should also optimize your websites by repairing broken URLs and increasing your loading speed. This ensures that your interior decorating check leads will find you.
Building a Solid Social Media Community
Social media will be another useful platform to generate interior decorating leads. However, you have to make sure that you have a robust and lively community before creating an efficient lead generation strategy. You may do this by posting content that is engaging and factual. This will also boost your brand awareness and establish a solid brand identity. These are all essentials in capturing your potential clients.
Posting different engaging content will develop the reputation and presence of your brand on social media. Visual-based platforms will be more appropriate for interior designers and decorators like Instagram and Pinterest. Here are some of the tactics you should use.
- Add links on your profiles and posts that will help you convert your audience into leads.
- You can hold contests that require the participants to provide the information you need to join.
- Social Media Advertising to appear on targets that may not be aware of your company or service.
Develop a Website Intended for Interior Decorating Lead Generation
Another way to look for interior decorating leads that you will send in your sales pipe is by optimizing your website. Through CRO or Conversion Rate Optimization, you can increase the number of website visitors to convert into customers. CRO is the process that involves the analysis of your audience behavior, applying changes, and monitoring how effective it is. Here are some of the changes that you can implement.
- Enhancing the navigational system of your website
- Creating an engaging copy
- Repositioning the CTA button
- Changing the Contact form
If you are looking for ways to generate more interior decorating free leads, you can customize your lead generation strategy using some of the tips we mentioned here. As a company offering a full-scale marketing and lead generation agency, and with our years of experience in this industry, rest assured that the methods mentioned here are practical and effective.
