Whether you are looking for a homeowner that needs to resurface their driveway or a business that wants to do a remodeling job for their commercial space, it is extremely important to make sure that you will reach out to them at the right time. Otherwise, you might lose this business opportunity. These prospects will be looking for experienced, trusted, and quality service. Nonetheless, even though you might be offering the highest quality of work, these people will never consider you if they can’t find you. Most of them will start their search online. Therefore, your business must have solid online visibility. You can guarantee that through a comprehensive cement lead generation strategy.
Essential Tips to Increase your Cement Free Leads
Successful marketing and lead generation strategies will normally require a multi-pronged method, especially in the concrete industry when the competition is so stiff. You want to make sure that you will be on top of consideration of your cement check leads. With that, here are some of the strategies to keep in mind.
Door-to-Door Sales
In the contractual industry, door-to-door sales remain one of the most effective methods to capture cement leads. If you are doing a project in the community, pay attention to the yard of other homeowners. You will probably see some front yard that needs a complete makeover. However, you need to have a strategy when approaching them. Otherwise, they will just see you as a pushy salesperson. Using that strategy, there is no way to convert these people into paying customers. Make sure that you offer them something valuable in exchange for their time. For instance, you can provide them with a free job estimate.
How to Capture Leads using Door-to-Door Sales
Start by informing them about the project that you are doing within the community. Since you could be remodeling the front yard of your client, they will most probably be aware of it. Ensure that you have done a great job since it will be a part of effective promotion. Next, inform them about the benefits. Tell them how it can help improve the market value of their property. If they are too busy, which prevent you from offering a free estimate, leave a business card; make sure that it has all the information they need plus a code at the back that qualifies them for a free estimate or a 5% discount should they require your service in the future. Be sure that it comes with a limited time-sensitive deal to add a sense of urgency. This will be an effective way to capture cement leads.
Using Email Marketing
It is an effective yet underutilized strategy in generating cement leads. If you have a limited marketing budget, you should never waste your time reaching out to people who may not be interested in your service. Instead, you should build a deeper relationship with people already aware of your business and who have a higher likelihood of doing business with you. For instance, after you have completed work, be sure to ask for your customer’s email address to keep in touch with them. By maintaining a relationship with them, they will become more familiar with you, and they will most likely choose you the next time they need your service. It also fosters loyalty; these people can become your brand ambassadors who will recommend your business through word-of-mouth marketing.
How to Use Email Marketing
When using email to nurture your leads, be sure that you will not send them too many emails. There should be some event triggers that will help you determine the best time to reach out to them. You can use an automation tool that will automatically send an email every time a condition is met. For instance, if they visited a home improvement blog or clicked on your advertisement on another site. Here are more things to keep in mind.
- Safety- You should acknowledge that most cement leads will be hesitant to provide their information due to data breaches. You will need to assure them that their data is safe in your hands. Inform them about your privacy policies and remind them that you will never sell their information to another company.
- Send the Greetings- You should greet them during important occasions, such as during New Year, Thanksgiving Day, and their birthday. Add some personal touch to your email and remind them that you are thankful to them for choosing you.
- Send at least one email per month- Your email marketing is a way to keep your business on top of their mind. Also, remind them that they can contact you anytime they need your service.
Website
Not all cement contractors will have a website that will make your cement lead generation a struggle. As we all know, lead campaigns will often be executed on the owner’s website. Your website will serve as the foundation of your online presence. Without this, you will be missing a lot of opportunities. If you have no idea how to set up a website, we suggest hiring a web developer to ensure that the design will also help your company’s branding strategy.
There’s also a chance that you lack awareness on the technical side, especially on SEO tactics that must be implemented on your web design. Therefore, you could be jeopardizing your chance of appearing on top of the google search result if you do it yourself. This is so complex that it can be challenging for someone without the knowledge to audit their website. As someone working in the lead generation industry, we’ve heard of horror stories from people who have been scammed by shady marketing companies. Therefore, you need to find a company that will set a specific benchmark or goal to ensure that they are accountable.
How to Use Your Website for Lead Generation
There are different lead generation strategies that you can implement on your website. Depending on the nature of your business, you will find one that best works for you. Here are some of the things to ponder about.
- Content Marketing– When you have a website, you need to add content that will capture the interest of your cement leads. When creating content, always remember the pain points of your targeted customers. Then tackle the solution on your web content. Be sure to maintain a conversationalist and friendly tone when developing your content. Also, ensure that it will be SEO-friendly. Choose keywords that your target audience will use to find your company.
- Adding CTA- Your website needs to have a CTA added on the upper fold of the web design since that area receives the highest level of engagement. When choosing a CTA, be sure that it will be short and direct. You can add lead magnets to encourage your audience to interact with your CTA.
- Measure- You need to pay attention to some of the KPIs of your site that will help you refine your cement lead generation strategy. For instance, you could be attracting the wrong traffic, or you may have a higher bounce rate. It can mean that your offer may not be offering something valuable to your target audience.
Advertise
You should consider advertising on search engine platforms now that you have a website. We understand that you may be using SEO strategies, but the result will take some time; usually, it will take around 3-6 months before you even rank on some of those keywords. Therefore, while you are waiting to improve your SERP, you can use PPC ads to appear on the related search terms. One good thing about these ads is that you are only paying if someone clicks on your ads. In addition, it will appear above the organic search, making you appear a better source of information.
How to Use Google Ads to Generate Cement Check Leads
Before you even set up a Google advertisement, be sure that you are already aware of the type of leads that you want. Understand that not all kinds of cement leads will offer the same value to your company. Some will be better since they provide a higher conversion rate. Once you have a solid idea of this, here’s what you need to do next.
- The Keyword is Critical- Having well-planned key phrases will ensure that your name will appear on relevant searches. It will guarantee that you will capture many cement leads at a reasonable cost. You should choose keywords with purchase intent as a cement contractor or service.
- Ads That Capture Leads- You should design advertisements that aim to transform these users into leads. Avoid using unclear titles and distracting elements in your ads. Make sure that they are paying attention to the message of your advertisement. Remember that your advertisement would be your first point of contact to your prospects most of the time. Be sure that it will be clear, has a Unique Selling Proposition or USP, direct CTA, and helps advance your brand awareness.
- Landing Pages- Perhaps one of the biggest mistakes marketers will make when launching their PPC campaign is the poorly optimized landing page. If you have a defective landing page, you are simply wasting your marketing budget. Be sure that you are sending them to a landing page relevant to their needs.
- Realistic CPL- If you use Google Ads for a long-term cement lead generation strategy, your business may find it costly. The secret to managing the cost is to keep your desires and needs in check. Pay attention to the factors that may affect the CPL (Cost per Lead), such as the competition, demand, supply, keyword relevance, etc.
Networking
Network marketing should be another strategy that is a part of your cement lead generation campaign. Exterior designers and landscapers will often be the first people on site. People who need to remodel their front yard will often seek their assistance. By partnering with these companies, they can refer you to their clients when they need concrete projects. You could pay them for cash referral for every successfully completed project. Tell them that you are also willing to refer them to your clients. Get everything into writing to make this agreement formal.
Hiring Companies
Sometimes, you will find it more convenient to hire a company that will help you generate cement leads. If you choose the right company, you will also find it more affordable. Look for a company that will directly send the generated leads to you and ensure that they will be the exclusive property of your business. Also, look for a company that will implement an organic method. Here are some of the things to remember when hiring a company.
Understand the Type of Leads
We’ve already mentioned that not all kinds of leads are created equal. Some will have a higher chance of being converted. Also, remember that your competitors are also executing their own lead generation campaigns.
- Non-Exclusive- These are the lead list that giant companies generate. They will ask their audience to complete their online form and submit it. Once the audience hits submit, the companies will sell them to contractors who need them. You should avoid this kind of cement free leads since they have a low conversion rate. Moreover, there’s a chance that your competitors have already reached out to these leads.
- Booked Appointment- They are convenient and exclusive, but they also have some drawbacks. These leads may be expensive, and your prospect may book you for a service you can’t provide.
- Exclusive Leads- These are the kinds of leads that have been organically generated. With this, you have the freedom to screen them. It will also be cheaper than the booked appointment.
Looking for a pay-per-lead company would be a great chance to supply your sales funnel with quality cement leads. One good thing about these kinds of companies is that they will only charge you for qualified phone calls.
