Regardless of your house elevation, location, or level of protection, you can find damages caused by disasters almost everywhere. It can be due to problems in the sewer line, burst pipes, or weather disturbance. Restoration experts will often be called to handle this issue and repair the damaged properties. To ensure that you will reach out to your prospects when they need you, you must conduct a practical and tactical strategy; you will need water damage lead.
Water Damage Lead: How Important Are They?
In today’s information age, the way people look for their service providers has entirely changed. Flashy and colorful advertisements can no longer sway customers. Aggressive types of sales pitches were effective before, but consumers have become more intelligent. The process of reaching a purchasing decision is also completely different today. Instead of just waiting for the customers to find water damage local leads, they must be proactive and look for a potential prospect that they should convert into sales.
Ability to Laser Target Desirable Customers
With a solid lead generation system, you will have the power to reach out to your targeted customers in various locations. It also enables you to gather important information that will allow you to tailor your sales approach. Their preference, needs, age, even the search terms they are using are all crucial information that will help you close the deal. In the restoration industry, the quantity of the water damage free leads is not essential; it is about quality. It allows you to connect to the customers who require your service today.
Improving Your Brand Awareness
Having a good collection of leads can also help in advancing your brand awareness campaign. Brand awareness, in simple terms, is how well your repair business is known in the industry. Your brand reputation can improve as more people hear about your business; therefore, the higher your profit will be. Collecting water damage check lead allow you to educate the people in your target market about your service offerings, including your methods, equipment, and additional services. It will enable you to establish marketing through word-of-mouth.
Building Trust and Credibility
With your lead generation campaign, you will have the opportunity to nurture the water damage lead. You will establish a relationship with your prospects by ensuring that you will be present in different stages of the buyer’s journey. It is a powerful approach that allows you to establish yourself as credible and trustworthy in this restoration industry. It would be an opportunity to show your market that you are an expert in this industry.
Water Damage Lead =Increase in Profits
Based on the record, around 55% of the businesses that belong in the restoration industry will spend more than 50% of their advertising budget on lead generation strategy. One of the undeniable benefits of water damage local leads is increasing the company’s sales on your service. Restoration businesses that use lead generation will have a higher chance of increasing sales by converting the leads into loyal customers. Therefore, it will boost the profit margin of your business. While building your relationship with your target market through the organic method is still the best method, lead generation will provide you with a faster approach to improve the company’s bottom line.
More Affordable Marketing Strategy
Marketing is an integral part of your business. Choosing the most suitable marketing strategy that will produce excellent results while managing your expenses is essential. Lead generation offers you all those benefits. As long as it is appropriately executed, capturing water damage check lead can be a cost-effective strategy. The cost per lead acquisition may range from $5 to $500, depending upon the quality and the difficulty in capturing them. The easier it is to acquire the lead, the cheaper they would be. However, it may also deliver a lower conversion rate.
Best Way to Collect Water Damage Local Lead
If you want to make sure that you will generate enough water damage free leads to settle the monthly expenses and keep your business afloat, this article may provide the best guidance. Here are some simple yet very effective and practical approaches to collect those top-quality sales leads.
Reach out to Related Businesses
Plumbers will often encounter water damages; therefore, it would be best to establish a partnership with these people. Perhaps the perfect way to connect with them is by sending them cold emails. Start by introducing yourself and tell them that you are ready to provide a referral fee for a successfully closed deal. Pay attention to the average rates; you want them to be competitive. You don’t want your competitors to come in and steal this business opportunity. The standard in the industry would be 10% of the revenue for every successful referral.
Take note that plumbers are not the only professionals who will often encounter damages. Contractors, property managers, firefighters, local officers, and insurance agents are also possible sources of quality water damage lead. It would be best to connect with various cleaning professionals’ network to have a higher probability of getting referrals.
Joining Facebook Group
Various groups can be related to the restoration niche. By using the proper search term, you will find a group of local restorers operating in your area. For a small-medium enterprise, it would be a perfect place to access labor and equipment owned by those big companies. For the big companies, you can probably find smaller companies who want to rent equipment. People who have damage problems could also be looking for assistance in those groups.
Craigslist
Craigslist functions similarly to Google; therefore, we recommend adding the right keywords when posting an advertisement. There are different tools that you can use to determine the best possible keyword. We will discuss later how you can select the best keyword to target quality water damage local leads. It would help if you could repost this ad in around 2-8 days frequency.
Pay Per Call Marketing
Another good option would be pay-per-call advertising. In this method, you will only pay the person or the agency according to the number of valid water damage check lead generated. There are a couple of companies out there that offers an excellent pricing model. You can choose one according to your preference and marketing budget. It is a great way to capture prospects while managing your cost per acquisition.
Bing and Google Ads
PPC is an excellent online lead generation campaign; however, it requires technical skills and expertise to run this efficiently while reducing your cost per acquisition. Some people will perhaps be tempted to use the Ad Express and skip all the complexities, but we highly discourage you from doing this. There’s a high probability that your advertisement will not produce the desired result. You will only end up wasting a significant chunk of your budget and fail to capture any water damage lead. Looking for PPC experts, if you don’t have any knowledge, would be the right way to go.
SEO for Water Damage Repair Companies
If you have spent your marketing budget on PPC or social media ads, never disregard your SEO. Just like PPC, SEO is an intricate process and requires expertise to navigate around it. Also, you need to be patient. Understand that the result will not happen overnight. Your SEO will be the result of consistently using the white hat method and regularly monitoring your website. While hiring an SEO agency may currently be beyond your budget, there are basic methods that you can implement on your own, and it will only cost a few bucks. Usually, simple SEO methods would be enough to increase your organic traffic and generate some water damage local leads.
Offering Other Services
Have you ever considered offering these services in line with your damage restoration service instead of partnering with contractors, insurance agents, plumbers, and cleaning companies? By taking these matters into your hand, you have a higher chance to encounter people who require restoration services. It could also be an intelligent way to diversify the business and find additional sources of income.
Watch Out for Disasters to Capture Water Damage Repair Leads
We understand that there are slow seasons. During those times, do not hesitate to extend your reach to areas that are experiencing disasters. There’s a good chance that people who recently had to brave a massive catastrophe will have some level of water damage. They may not yet be aware of it. Calling them and offering them a free inspection would be an excellent opportunity to spot the damages before your competitors do.
Doing Reputation Management
A lot of people will read online reviews before choosing the best repair company. According to the survey, at least 91% of the consumers will check the reviews before placing their order. More than 75% of consumers trust online ratings and reviews. Therefore, you need to guarantee that you have a decent number of reviews to increase your water damage lead.
- Getting More Reviews- For those who have a few customer testimonials, a single negative review can give you a bad reputation. Your profile will not appear desirable in the eye of your prospects. Technically, it will be against the policy of major database and review platforms to ask for customer reviews. Nonetheless, there are ways on how you can make it easy for them to leave insightful feedback. For instance, you can add a link to your website or your business card. Remind your customers subtly to leave you a review.
- Flagging Bogus Review- Remember that your competitors may play dirty and leave you a malicious review. Luckily, almost all platforms will have a guideline that allows you to create a report about a review that failed to meet their guidelines. Some will also have a strict verification system that only allows authentic customers to leave a review.
Yelp
Creating Yelp Ads would be a fantastic source of water damage local leads. However, there are also a few drawbacks to this. For instance, compared to Google Ads, the campaign owner will have little control over the search terms where your business will show up. Therefore, your ad may show up on irrelevant keywords, which may increase your advertising cost. Nonetheless, if you have a decent number of reviews and a comprehensive profile, running a Yelp Ad still holds many potentials.
Moreover, you should also perform SEO on your Yelp profile. Doing so will ensure you that your profile will appear on critical search terms in Bing and Google. If possible, try to add your focus keyword along with your business name. You should also try increasing your reviews. Answer all requests to have a better response time; this will improve your company’s CTR. Add information on your specialties section and include your focus keyword.
Keywords to Use for Your Water Damage Restoration Business
Your online marketing efforts aim to appear prominently on the first page of the organic search result. There are two types of keywords that restoration contractors should target. First would be the short-tail keyword that has a higher search volume but also high competition and difficulty. The second would be the long-tail keyword, which has lower monthly volume searches, but it would be easier to improve your SERP o these keywords.
Short-Tail Keywords
Some restoration contractors will use short-tail keywords in their lead generation efforts since they have a higher monthly volume search. These are the most common search terms, and people will usually use them when looking for a restoration contractor. Often, they will only include 1-2 words. Some of the short-tail keywords that you may use include water damage lead, water damage restoration services, water damage restoration, and water damage clean-up.
Long-Tail Keywords
Longer search terms are known as long-tail keywords. They are specific that some of your prospects will use when they are close to making their purchasing decision. At first, you may find this counter-intuitive, but it can be precious to your business in the long run. Managing these keywords will allow you to better connect with your prospects. These people are actively shopping for your service; you just have to rank higher on the search terms they are using.
Consider them as short-tail keywords that become more precise by adding the area where you offer your business and the specific service—for instance, Austin Water Damage Repair. Of course, search engine sites will frequently implement changes in their algorithm to precisely match the user’s intent. There will be a mixture of ads, videos, local listing, and organic results.
Keyword Suggestion
Naturally, you will have a lower monthly search volume on long-tail keywords; however, the traffic will be more committed, focused, and better. Moreover, the PPC cost of these keywords is lower. It is also easier to rank using these terms since you don’t have to compete with those giant companies. Here are some samples of long-tail keywords in the damage restoration industry.
- best Los Angeles water damage clean-up Company
- Top Austin Tx Mold Removal Company
- Miami emergency restoration services
- Orlando water damage repair business
- Cameron wet basement fix company
Competition in the disaster restoration industry is quite challenging. You will need to be a step faster than your competitors to ensure that your business will remain competitive and profitable. Pay attention to what we’ve said above and look for a reputable company that may help you in the lead generation process. Webtudy offers an all-inclusive lead generation service. Enjoy exclusive, guaranteed, and high-valued water damage lead when you choose us.
