Webtudy has been doing an extensive lead generation strategy on different types of business, including home siding. We’ve managed all types of campaigns, which increased our partners’ revenue by more than two times. This article will tell you some of our secrets on generating those siding local leads. The process can be highly technical and complicated. There is no all-in-one solution; some methods may work for some but may not necessarily work for your business.
Tools You Should Use for Generating Siding Free Leads
One of the most significant troubles that the siding contractors will encounter is generating high-value and convertible leads. It is a constant process of testing and implementing what works and doesn’t. Nonetheless, filling up your sales funnel with quality leads is necessary to ensure that you will have a steady supply of revenue. To help you make things easy, we have listed some of the methods that will be crucial in capturing siding check leads.
Developing a Website
Your website will serve as the core foundation of your lead generation strategy. You can’t expect your prospects to reach out to you if you don’t have a platform where they can connect with you. Some agencies will provide this service. It is a perfect way to guarantee that your website is discoverable in the search results. You can also ensure that your website is designed to collect traffic. Most contractors will choose to build their website using a premade template. They may also opt for a website with a simple web-design feature.
However, if you have the resources or the time, building the website from scratch will offer more benefits in the long run. Remember that a website designed for siding lead generation needs different vital elements. For instance, it requires a strong CTA located in the area receiving the highest engagement rate. It needs to be consistent with your company’s marketing and branding campaign. It is better to rely on professionals when designing your website or landing page.
Google Maps and Google My Business
For the local contractors who want to connect to their sidings local leads, Google My Business will significantly help. Based on the reports, thousands of companies found on this platform don’t own a website. Claiming your page here is an absolute necessity for businesses in the contracting industry. Google Maps and My Business are built on the same platform. Once you’ve successfully set up your business account, you will have to go through a verification process to confirm that you are indeed the owner of the business. It can be done through a postcard that may take around five days. The postcard comes with a code that you will use before your business can go live.
You will have an option to add your physical address, making it easier for your prospects to find you. However, it will not show upon the Google Map if you don’t. Still, you will be included in the database of Google Local Business. Being listed on this platform allow you to receive reviews from your verified customers. As you know, user-generated content such as customer testimonials plays a massive role in collecting those Siding free leads. By getting 5-star reviews, you will be improving your credibility and trustworthiness.
Using Craigslist to Generate Siding Local Leads
Craigslist can also be a great source of your siding check leads. Usually, by checking Gigs, you will find people who need a home improvement project. Aside from siding jobs, you will also encounter requests for general construction, tree removal, lawn care, etc. However, be forewarned that people posting here are choosing the most affordable option. Nonetheless, there is still a chance that they may choose to do business with you, so do not ignore them. Craigslist also allows you to advertise your business. However, you should first set up your account.
You will need an email address and link your business phone number to sign-up. You don’t necessarily have to provide them with a company domain email; Gmail offers an easy way to create one. Once this is done, you will choose the location and category you want to advertise. Create a title for your advertisement, make sure that it will be direct, but it should capture the interest of your prospects. You can also add images; be sure to add high-quality pictures of your past projects. Finally, you will have to settle the advertisement fee that costs around $10-$25.
Is Craigslist an Excellent Platform to Collect Leads?
Craigslist could be a good platform for small businesses to find siding local leads. However, you should not wholly focus your marketing efforts here. Many people have been using this platform for scamming and companies trying to trick out the consumers. It’s not that you can’t utilize this channel successfully to promote your home siding contracting business. Just make sure to be careful when you are dealing with people here.
Facebook Business
Social media has become a powerful marketing tool, and according to the experts, it will only continue to grow. It doesn’t make sense if a business does not have a social media account. With more than 2.8 billion active users monthly, you can guarantee that you can find your sidings check leads on Facebook. Years ago, Facebook was simply a platform to upload your pictures and play games. Nowadays, businesses use this as a part of their marketing strategy and customer relations management system.
How to Use Facebook Business to Generate Leads
Start by creating a Facebook page for your business. Be sure that the information you will add here is accurate and consistent. Having inconsistent information can lead to confusion. Customers will think twice about working with a business that has varying information. Also, Google could interpret you as two different business entities if you provide different data. Once this is done, Facebook will give you an option to promote your business on their platform. If you don’t want PPC ads, you also have a choice to boost your latest post. Choosing this option would be a more effective and cheaper way to collect your siding local leads.
When choosing this platform, it is essential to keep your page updated. Add posts that your followers will find engaging and relevant. We’ve discussed before the different ways to use social media to generate leads. If you find this overwhelming, you should find an agency to manage your PPC campaign and social media page.
Business Listing
Local listing is another excellent way to boost your siding lead generation campaign. It is a perfect way to add your business to more than a dozen locations online. You can add your siding business at Bing Business, Yellow Pages, and a lot more. Webtudy will help manage all your business local listing for an affordable fee. Like on Facebook, be sure to pay attention to the consistency and accuracy of the information. When you are just starting with your business or building your online authority, start with the local directories. It is a less demanding database and setting them up is straightforward.
Yelp
You’ve already made your website and claimed your Google My Business pages. You have advertised on Facebook and Craigslist. You’ve already listed your business on different local directories and major listing sites. Now, what? It is time for you to branch out at Yelp. It is one of the best review platforms for contractors. There’s also a good chance that you will find your competitors here. Populating your profile with reviews will help you capture your siding local leads. However, there’s no way that you can avoid those negative reviews. Be sure to respond to poor reviews appropriately to mitigate the possible harm they can cause.
In the past years, Yelp has been accused of deliberately suppressing the reviews and showcasing only the reviews they want to see. They allegedly reduce the visibility of 5-star reviews on some businesses and only show the poor ones. There was even a notion that you need to advertise on this platform if you want those positive reviews to appear. However, there is no guarantee to this.
Home Advisor
Home Advisor is a perfect channel to collect your siding free leads. They have dominated the search results in almost all keywords related to home improvement. Therefore, you should take advantage of this platform and promote your business here. However, you need to remember that this platform will charge you per lead. You will pay for each lead you receive from them; this is how his platform is making money. Also, it is essential to know that you are now the only one bidding for that job. Different companies will bid against you. Nonetheless, Home Advisor is not necessarily wrong for small contractors like you. It can be beneficial for collecting prospects and finding opportunities to grow your business.
PPC or Google AdWords
When you plan to advertise your siding business online, nothing beats the efficiency and result offered by Google. It is the best way to gain an advantage over your rivals. It will place your company right in front of those looking for your service. The concept of using this to collect potential siding check leads is pretty simple. You will bid on a particular keyword, and your company’s name will appear on top of the search results every time someone searches for it. You will only pay the advertisement fee if they click on it.
SEO
Of course, you can not always rely on Google AdWords to appear on top of the search result. By implementing up-to-date SEO practices on your site, you can guarantee that your customers will see you when they need you. There are different ways on how you can perform SEO. It will start with the development of your website. You may have to format the images, design a responsive or a mobile-friendly site, eliminate the unnecessary coding to speed it up, etc.
However, SEO is heavily influenced by content creation. Unfortunately, it takes an expert to understand this. Even seasoned marketers will find this challenging. For a contractor, you may need to hire an agency to help you strengthen your SERP. If you choose to learn it independently, you’ll find a great deal of contrasting information online. Moreover, SEO will not produce an instant result. It will take at least six months before you notice a slight movement in your traffic.
Content Creation
Content development can help you collect siding check leads through different methods. For instance, posting high-quality and relevant articles will improve your authority in this industry. Creating videos that showcase your past projects can encourage prospects to work with you. As mentioned above, your content will also help boost your SEO. If you think that you lack the creativity in writing or developing videos and other assets, there are people online who can do it for you.
Collecting those siding local leads can be challenging if you don’t have the right tools in place. By following our tips above, you can guarantee that your audience will find you when they need your service.
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