No entrepreneurs will say no to methods that will help them capture more customers. Businesses should not only depend on their existing customers if they want to thrive and maintain their competitiveness. With this in mind, it is not surprising why there is a constant need for more quality, live, and ready-to-convert leads. This article will help you understand how PPC campaign management can help you increase your lead list and develop your business.
Who Can Use PPC Campaign Management?
There’s a common misconception that only those in the eCommerce industry would benefit from Google PPC campaign management. However, that is further from the truth. It will be a practical and effective platform for those who are conducting an online lead generation strategy. Before an actual business could take place, there will be a prequalification phase and an information-exchange process. It allows the consumers and the company to understand if they are making the best choice.
You will be surprised to know that there’s a high chance that the person reading this article right now is or was a lead for a particular company. You may have received an email from a company, and you decided to subscribe, ignore, or inquire about the company’s service. The purpose of this is to encourage potential customers to go through their sales funnel. Eventually, they should be able to convert you into a paying customer. The company could use PPC campaign management tools to make this easier.
Why Should You Consider PPC Management for Lead Generation?
If you understand the traditional marketing and sales funnel, it won’t be hard to convince you why it is necessary to continue supplying it with leads. To start, your captured leads will go on top of the sales funnel. They will then eventually descend until they have been converted. Here are some ways to collect leads and why PPC campaign management is the best method.
- Blogging- It could be a potential source of lead. However, you may need to update and publish content constantly. You should also hope that your blog article will be shared on different platforms. Finally, it would be best to build several subscribers, which may take some time.
- Email Marketing- You may have existing subscribers that you can email; you could also purchase a list of email addresses and hope that you are targeting the audience interested in your offerings.
- Social Media Marketing- With this method, you can use strategies to increase your fans and followers. It could also expose your company to fresh prospects. However, it does not always mean that your followers will belong in your target market.
- Organic Search Result- This could be one of the best methods. Around 85% of the clicks are from organic search results. Moreover, they are free. Nonetheless, it also comes with some challenges. For instance, you could be competing with thousands of similar articles that appear on the search result. You need to make sure that you are on the first page.
- PPC- With a PPC campaign management strategy, you can guarantee that you will be appearing on top of the search result when someone uses the related keywords. It means that more people will be aware f your business. However, it would be best to remember that this may come with a cost, but no method is free. You will have to hire a marketing expert to create content for your blog, handle your email marketing list, perform social media marketing, and ensure that you are abiding by the policy of the search engine site.
What Are the Best PPC Campaign Management Strategies?
Remind yourself that it would be best to have a solid strategy whenever you start something new, especially in marketing. You need to know the procedures that you are planning to do. You should also be aware of how you will do it as well as the results that you need. Google PPC Campaign Management will help you collect more leads and build your revenue. Here are some of the strategies that you should consider doing.
Determine Where Your Audiences Are
Some of you may think that this is a pretty simple step, but you will be surprised that some marketers will fail in this method. Understand that PPC is designed to help you capture your potential audience. Therefore, you need to be present on where your prospects are. Moreover, you will need to keep them engaged for them to interact with your company. Knowing their location will help you identify the strategy you should use. It will also give you information that will be essential in developing your campaign. Perhaps the most significant benefit of Google PPC Campaign Management is that you can quickly determine where your audiences are coming from. Since you could only add a limited budget to your PPC, you can limit where your ads will appear; thus, creating a better opportunity to find your potential customers.
Proper Tracking
When implementing your marketing strategy, you will soon understand why data is your best friend. You need to know how much budget you will set for the PPC campaign and identify your target. However, this is only the start. It would be best to have a tracking model that can help you make some crucial decisions. For instance, you can have DNI or Dynamic Number Insertion. You could also have UTM and Conversion Tracking. Combining this with powerful PPC campaign management tools will help you build those appropriate connections between the campaign and purchase.
Be Specific
We mentioned above how PPC will allow you to target your prospects specifically. You can limit those who will see your advertisement or the audience who can click on them. If you are a company that tends to attract various audiences, you need to determine your priority customer. This method is known as targeting groups. It is used by different companies that allow them to reach out to a group of people who may have the same purchasing behavior or buying pattern.
Putting Form on the Advertisement
If you are using PPC on LinkedIn or Facebook, you will have the option to add the form to the advertisement. It gives you a higher probability to convert your audience, even without the need to click or leave the ads. The audience can fill out the form with the necessary information. It will result in an improved conversion rate since your prospects will not think that this strategy is not time-consuming. A seamless process would be an excellent PPC campaign management strategy.
Provide Your Audience with a Compelling Offer
Your content and what you are offering would be the most critical component of your PPC campaign management. However, a lot of people will miss this. If you can’t create engaging content, then there is a lower chance that your audience will click on them. Make sure that you understand your audience’s behavior and what may interest them to boost the click percentage rate. You should ensure that your ads are tailored.
Use Keywords that Comes with Intent
Another vital component of your Google PPC campaign management would include your targeted keywords. Use keywords that your audience will be using when searching. Those who have already found some success with their SEO campaign can introduce this in their PPC. However, if this is only your first attempt at online marketing, you may need to do some work. People who are ready to make a purchase will be using a particular keyword. For instance, someone who lives in New Jersey looking for a replacement vehicle may use the ‘buy used car New Jersey’ keyword.
Make Use of Negative Keywords
Your PPC Campaign Management will heavily rely on your keywords. Therefore, some people may think that using negative keywords can be counterproductive. It would be best to use this since this will help you save money from the clicks that could be irrelevant for your business. For instance, you can exclude words like cheap and free; unless you are offering a free tool, this keyword may not substantially impact the success of your campaign.
A/B Test
Just like all your marketing strategies, you should also test your Google PPC campaign management. You want to make sure that you are attracting the people that could be interested in your offering. You may think that you can copy the strategy of your competitors, but this may not work effectively. Understand that there will be no one-size-fits-all method in PPC. Some of the components you can alter include scheduling, extension, offers, keywords, headlines, and images. Be sure to test them within a specific period.
Using the Right Call-to-Action on Your PPC Campaign Management
The call-to-action is the part of your advertisement which encourages your prospects to take the necessary actions. We’ve all seen this in the conventional form of marketing, such as print and tv commercials. Words like Come Visit us Today, or Hurry! While Supplies Last are some of the most usual CTA that we will encounter. Adding CTA to your PPC campaign management will help the prospects understand the next step that they should take. While sometimes it is too apparent that they need to click the link, telling them to click can actually improve your lead generation rate. Use different types of CTA on your ads and see which one is more effective.
Your PPC Campaign Management can help you advance your lead generation and conversion strategy. It will make sure that your brand will be in front of the customers. Before you embark on this long journey, make sure that you are equipped with knowledge and strategy. The information we have listed in this article will be an excellent pointer on what you must consider. You will also know the components that you must add to your marketing campaign.
