Some companies may think that collecting mold testing leads is just too easy. You simply rely on the best lead generation company and wait for them to deliver the lead list. However, if you don’t know the basics of the process, there’s no way to confirm the quality of your lead list. Moreover, it may not produce the conversion rate that you want. Various parts of lead generation are evolving, and it is quite easy for a marketer to lose focus of their original goal. To help you, we will cover some of the most basic procedures to help you capture your leads.
Steps in Capturing Mold Testing Leads
It is difficult to compete with other mold testing contractors in your area, especially if you don’t know how to use your marketing budget efficiently. Pay attention to some of the methods we will list below. It will not only be helpful in your lead generation but may increase the probability of converting your mold testing free leads.
Creating High-Quality Content
Since you are using this content for lead generation, remember that your goal is to create content that will convince them to voluntarily share their information with you. For instance, it has been proven that online resources that aim to offer value and help offer a higher possibility of capturing mold testing check leads. You can develop eBooks, whitepapers, infographics, and other downloadables in exchange for their email address and name. Start by leveraging the concept of scarcity. If you have taken the basics of the economy, you may understand that the demand for something goes up if the supply is scarce. It also creates a sense of exclusivity. By adding the element of scarcity into your content, you are making a psychological effect. It encourages people to act immediately; otherwise, they could be losing something valuable. Using this for your lead generation offers a better result.
How to Add a Sense of Scarcity to Your Content to Capture Mold Testing Leads
There are two ways to introduce this in your content development strategy. Start by showing your audience that it is a limited-time offering. It is probably the most popular method used by marketers. Adding a countdown timer to your content will encourage them to act now and stop dilly-dallying. You can also add a counter and inform your audience that the available quantity is limited. In some cases, the limited time performs better than the fixed quantity since some people may not be able to tell when the product will become unavailable, while time-based has a predetermined end time.
Using the Bandwagon Effect
It is human nature to copy others; most people will follow the public’s general opinion. This will create a bandwagon effect. If we notice that our target audience is inclining on a certain aspect, we want to ensure that we will follow suit. One method to capture your potential mold testing leads is to show your audience that others opt into your offer. For instance, you can show them the number of people who have signed up, downloaded, purchased, or requested added information. Be sure to add some proof to your claims to make them believable.
How to Use Bandwagon Effect?
If you are offering a webinar, be sure to mention the number of sign-ups on your webinar sign-up page. You can also embed your social media profile on that page to encourage other people to participate in your social profiles discussion. If you are running a blog, add the social media icon below the articles, making it easy for your audience to share them. It will increase your brand awareness and reach and boost the number of mold testing free leads you can capture. As more people engage with your content, your presence and authority in the market will improve. The online catalog is another viable platform to take advantage of the bandwagon effect. If you show the shoppers the number of purchases and the limited quantity, you can greatly encourage others to purchase or ask for extra information about your service.
Newsjacking
A couple of years ago, Ford released a statement that their F-150 would have an aluminum body; almost everyone online has an opinion about it. The automotive review sites came up with their own version of the story, and their competitors ran a negative campaign about it. Other companies took this opportunity to newsjack it. Newsjacking is basically taking advantage of a trending topic to profit from it. In this case, you want to newsjack to capture your mold testing check leads. Be sure to keep up with what’s hot and align this with your marketing promotion. Including this in your downloadable, blog articles, and emails will be effective. Nonetheless, when using this strategy, avoid overdoing things. For instance, if there is a buzz about the greener solution, find ways to offer your service using an eco-friendly solution.
Develop a Compelling Title
The title of your content can improve the result of your mold testing lead generation campaign. You may have a great offer in your content, but with a bad title, no one will bother reading the body of your article. If you are offering a downloadable guide, you should add a title to pique their interest. Nonetheless, make sure that it won’t be misleading. Moreover, you should test things and focus on some key metrics. Changing the title can greatly improve your content engagement rate and make it more SEO-friendly. According to the report of Hubspot, a simple change in the title may improve the performance of the content by more than 700%.
Creating Offer According to the Buyer’s Journey
You need to understand the different stages of the buyer’s journey and create content that these people will need. With this, it will increase your mold testing lead generation campaign. We all want our customers to contact our sales immediately, but that is not always the case. You should develop a comprehensive guide for those simply looking for a solution to their problem. Others may be looking for extra service.
Therefore, it is extremely important to create content that addresses their needs. Those who are already at the latter part of the sales cycle could be more interested in giving them additional information such as the cost-effectiveness of the product and other features. You don’t necessarily have to focus your effort on a single stage. Marketers want to make sure that you will make an offer for every stage. You may also need to add a primary and secondary CTA that targets a specific buyer’s journey.
Avoid Using Mold Testing Jargon
When you want to connect with your potential mold testing lead, you want to avoid using jargon as much as possible. You can easily promote your message to your audience if you use terms that they can easily understand. You should also avoid overused adjectives when describing your service. Words like groundbreaking, easy-to-use, robust, or flexible may not be an ideal terms to use when promoting your service. Be more specific on the benefits they can enjoy once they avail of your service.
Choosing your CTA Language
When you browse the internet and see an advertisement on one portion of the website, it will most often include a call to action. Words that encourage your audience to take action, such as ‘Download Now’ and ‘Sign-up Today,’ are some examples of CTA. Be sure that it will be persuasive, compelling, and captivating. Otherwise, you will lose the opportunity of capturing your mold testing check leads. There are simple ways to increase the clicks of your CTA and will compel your audience to choose you over your competitors. For instance, you should pay attention to the placement of your CTA. Put them in an area with a high visibility and engagement level.
Based on the research, a CTA will perform better if located above-fold of the website. According to the average heat map analysis, it will be viewed by at least 50% of your website audience. By doubling the practicality and efficiency of your CTA, you will also double the possible number of mold testing leads that you will generate. Clarity of the message is better than a persuasive CTA. You should be precise when creating your call to action.
Creating a Landing Page
This guide may appear insignificant, but it can greatly enhance your lead generation campaign. Be sure that your landing page contains all the information your prospect will need. Your PPC and CTA will often direct the people who click this to your landing page. Be sure to have a dedicated landing page for every Call to Action. This will help you ensure that they will find the things they need. This method will boost the company sales to around 60% annually. You will be able to take full advantage of your online exposure with this.
What Elements Should Be Added to Landing Page?
A landing page is also referred to as Lead-Capture Page. These are meant to capture your audience into a mold testing lead. Your landing page must include a headline and a sub-headline, a short description of your offerings, a high-quality image, and a form that captures your visitors’ information. These are the basic elements that will help you capture your leads. Although there are fundamental elements you may want on your page, there are also things that you want to eliminate. For instance, you may wish to remove your website’s main navigation. Your job is to prevent visitors from leaving your landing page. The navigation link will distract the audience and encourage them to leave the landing page.
Optimized Mold Testing Lead Generation Form
We’ve mentioned above that the contact form is an integral part of your landing page. This is the thing that will help you capture your mold testing leads. Remember that the audience will only offer information with the equivalent value. You can have optimal lead generation if this is valuable and educational content.
Choose the Right Length
You are probably wondering just how much information you need during the lead generation. There is no one-size-fits-all solution to this. Remember to add the information you will need to reach out to the prospect and convert them into sales. The lesser field that your form has, the higher the possibility that the potential customer will complete the form. Note that every field you add in your form diminishes the probability of capturing your mold testing free leads. Nonetheless, the more field you add, the better the quality of the leads will be.
Give them Confidence
In today’s age, when data breaches happen almost every day, people will be more resistant to giving their information. You can add several elements to your form to increase the completion rate and reduce your audience’s anxiety. For instance, you can add a privacy message that indicates that you have no intention of sharing or selling their information. You can add a link to your company’s privacy policy as an alternative. If you need some sensitive information, include a trust seal such as certification or BBB rating showing that you are a trustworthy and credible mold testing company. Customer feedback and testimonials can also add confidence to your mold testing check leads. Today, 91% of customers will read customer reviews before doing business with a company. 85% of the clients will be reading at least ten reviews about the company before developing some assurance on the brand.
When you want to advance your mold testing lead generation campaign, be sure to follow some of our tips above. It can increase the completion rate of your capture form. You can also guarantee that your message will be relevant regardless of their position in the buyer’s journey.
