YouTube is the second biggest search engine site, only next to Google. It is also the no.1 video streaming site with millions of active users daily. Therefore, it has become the leading marketing channel used by various businesses, influencers, marketers, and brands. Most of them will take advantage of the different features of this channel to run a successful campaign that will help them generate leads on YouTube.
Learning How to Generate Leads from YouTube
Small companies need to constantly look for ways to use this platform affordably and effectively capture leads. With more than 4 billion views on YouTube daily, it is essential to boost your presence here if you want to expand your visibility and authority online. It is no longer surprising why an increasing number of marketers state that video is an integral part of their marketing campaign. This article will go through the different methods to generate leads from YouTube.
Consider SEO on YouTube
When you find a strategy that will help you generate leads on YouTube, the first factor you should think of is SEO. Perhaps you are already familiar with implementing SEO in your blog or website. Luckily, YouTube SEO is not entirely different. Like the other channels, it involves an ever-shifting landscape involved in creating video and optimizing it. You will have to follow the algorithm of this site to ensure that your video will appear on the recommendation list or top of the search result. When you are just starting your channel, you will have to focus on SEO. You want to make sure that you will appear and rank on critical keyphrases that will help you drive the leads into your sales funnel.
How Should I Conduct YouTube SEO?
Learning how to generate leads on YouTube requires conducting a series of practices to optimize your content for YouTube. Here is a comprehensive guide of the steps you need to take.
- Keyword Research- To start, you will need to create a complete list of the keywords related to your niche or industry. By doing this, you will understand how to optimize your YouTube channel better.
- Using the Keyword- Your primary keyword should be added to the video’s title. It is one of the significant ranking factors used by this platform. Be creative; make sure that it will still be compelling and can pique the interest of your target audience. If possible, make sure that the chosen keyword or phrase will always be added to the title.
- Create a Detailed Description- Apart from the title, you should also add your keyword to the description of your video. Be sure that you will also introduce a variety of supporting keywords. However, be sure not to overdo this that will make the description appear unnatural. You should still make sure that you describe what is in the video instead of just using filler words.
- Captions and Transcripts- Captions and transcripts are two of the most powerful features of YouTube regarding SEO. Therefore, you want to use this to generate leads from YouTube. Be sure that you will harness this feature to rise above the rankings. Add an accurate transcript and caption to all the videos. We understand how YouTube added auto-generated captions, but we do not recommend using that feature since they are inaccurate.
We have been doing these strategies to some of our clients as a part of our most basic service. With SEO, you will continue to advertise your content long after publishing the content.
Consider the User-Intent
All companies who want to learn how to generate leads from YouTube should learn about user intent. With all the videos you will produce, you should always consider the end goal that your audience wants to achieve. With this, you will create a more comprehensive content calendar. You can develop content that your ideal audience will find relevant. One possible reason you need to concentrate on user intent is because of the commitment of Google and YouTube to provide their audience with content that resonates with them. These two giant search engine platforms will look at the engagement rate of the viewers to understand how the audiences are responding to the videos you uploaded.
What Metrics Can Help Me Track User-Intent?
It is essential to keep track of specific metrics that will help you understand how the audiences are responding to your videos. It would also be a powerful method to help you generate leads from YouTube.
- Watch Time- Monitoring your videos watch time is necessary. The longer people stay and watch your video, the higher it will appear on the search ranking on YouTube and Google. It sends the message to the robots that your audience finds your content helpful and relevant.
- Session Watch Time- In session watch time, you are basically measuring the engagement rate of the audience. As more people stay and watch your video, YouTube will be more favorable in showing you on their suggested videos.
Using YouTube Cards
Learning how to generate leads on YouTube will require understanding how to use YouTube Cards effectively. This feature highlights the use of interactive cards, which you will often encounter in different YouTube videos, particularly at the end part. With this, you can add a clickable link inside the video. You can add 5 YouTube Cards to every video. When adding this feature, you can add them halfway or at the end of the video. With this, you can retain your audience’s attention and will not encourage them not to leave your channel at the start of the video. There are different ways to use this as part of your campaign. For instance, it will help you direct the audience to your landing page or ask the viewers to donate. You can also use this to ask the audience to complete a survey or a link to related content.
How to Generate Leads on YouTube Cards
You can consider YouTube cards as a form of CTA (Call to Action). You can use this to direct your audience in doing an action that you want them to do. If you’re going to use this to generate leads from YouTube, you can use an online tool to help you create a form that will help you collect the information you need. You can then link this to your website to effectively capture the leads. Here are more ways how you can use this feature.
- Content Cards- You have the option to use this as a content card wherein it will appear as an icon on top of the screen and will remain visible throughout the duration of the video. Once an audience clicks on the icon, it will create a drop-down menu that will reveal additional content that you will find in the channel.
- Building eLearning Product- This method is a whole new level of using YouTube cards. Once the audience clicks on the link, they will be directed to your website. You can then ask for their email address or other information you need to gain access to your eLearning videos.
Using YouTube Playlist
Some people may not pay too much attention to Playlist, especially when they need to generate leads from YouTube. Playlist pertains to the collection of videos you put together, making it easy for your audience to find relevant content. Search engine robots also use this to interpret the content of your video and to crawl it. It is a perfect way to remove the clutters and keep your channels organized. It is a critical part of your YouTube lead generation strategy. As long as you have a group of relevant and related videos, you will find this feature helpful. With Playlist, you have a higher probability that Google will index your content, making it more possible that an audience will discover your content.
How Can YouTube Playlist Help You Generate Leads?
With YouTube Playlist, the user will likely stay longer in your channel. There’s a higher chance they will watch more videos included in the Playlist since they do not have to search manually for content. Playlist is also an excellent method to boost your video’s engagement rate and a powerful way to nurture leads. With this, you can show your audience that you have vast expertise and knowledge of a particular subject. Knowing how to generate leads on YouTube with the help of Playlist will also help you understand how to improve your conversion rate.
Reach Out to Influencers
YouTube is an ideal platform to connect with Influencers. They will help you improve your reach and to generate leads on YouTube. Look for ways how you can connect with these influencers. Look for someone that targets a related niche market. Appearing on their channels through collaboration will help grow your business. Based on the study, 92% of the consumers trust the recommendation of influencers more than the traditional form of advertisement. Therefore, if you ask an influencer to recommend your product, most of your audience will find their review genuine as compared to the promotion by the brand.
How Do I Find the Right Influencer?
Most influencers will focus on a specific subject or industry. They have a higher engagement rate, and by choosing to enter a partnership with them, you will be able to expose your brand to more audiences that will help you generate leads from YouTube. When selecting your influencer, you should look beyond their number of followers. Even a small YouTube channel can help you with your marketing campaign. Start by doing simple research on channels that are relevant to your industry. Once you find them, try to inquire about a possible collaboration. It is a fool-proof method to expand your business reach. It is an excellent way to put your brand in front of new audiences.
Consider Using YouTube Ads
Another excellent method to generate leads on YouTube is using their advertising platform. Some brands and marketers will hesitate to spend on video advertisement. However, using this is definitely worth doing since this platform is gaining billions of views every day. While it may be easy to find people who will share and promote your content to maximize your reach, it is still a great idea to use ads that will maximize the reach of your YouTube videos. YouTube offers the user to run ads that have higher ROI, but without the excessive cost.
How to Use YouTube Ads to Collect Leads
When you are developing a video that you will use for a YouTube ad, there are a few practices that you need to remember. For instance, the video should be around 15-60 seconds long. Also, make sure that you will convey the message within 5 seconds. YouTube focuses on entertainment, but it could also consider user-intent. Therefore, you need to keep things short. Based on the report, a 30-second video advertisement on YouTube have the most desirable VTR (View Through Rate). Here are more things you should
- Mobile Video Ads- Most people will access YouTube videos through their mobile gadgets. Therefore, you need to guarantee that your videos are designed for mobile users. While you are creating your video, pay attention to your scenes and the brightness of the background. The frames should be tight, and the graphics and text must be clear. It will help you convey the message clearly, even on a small screen. It will guarantee that your ad will be adequate to generate leads from YouTube.
- Use CTA- Your viewers should understand what to do next. If you plan to spend money developing and promoting your content, you want to ensure that you are getting the best possible return. You need to tell them what you expect them to do in the promotion. Add the right CTA element and test its efficacy.
Finally, knowing how to generate leads on YouTube will require you to use the description effectively. Video description allows you to add CTA, and it is a practical part of your SEO campaign. With more than 3 billion searches performed on this platform, you want to ensure that your videos will be discoverable to your potential audience. If you don’t use this feature wisely, you are missing a lot of lead generation opportunities. Focus on adding long-tail keywords and consider using relevant hashtags.
