Suppose you are constantly asking yourself where to find the source of fresh and quality house cleaning free leads. In that case, we will point you towards the right path to find them. Having a steady supply of leads can help you keep your business afloat. We understand how unique this industry is, which also requires a different approach to lead generation strategy. This article will go through some methods that will help you acquire more business.
Tips to Advance your House Cleaning Lead Generation Strategy
House cleaning business owners will always be on the hunt for a good method to reach out to their prospects. The procedures mentioned below are necessary to generate high-targeted and converting house cleaning check leads.
Using Quote Form Pop-Up
One way to ensure that you will have a house cleaning lead generation machine is to have a quote form on the specific page of your website. You can even upgrade this by introducing it as a pop-up advertisement. It should also come with a call to action to help the audience understand that this is meant to get a free quote. However, not a lot of people will interact with this pop-up. In addition, most netizens today will have an add blocker preventing them from seeing this ad. To encourage them to complete the form, offer incentives and discounts to those who will meet your requirements. Your first-time visitors on your site can also use this to differentiate your company from your competitors. If you are planning to add a discount on your quote form, be sure that it will encourage repeat business. Remember that even if you are offering exclusive deals or discounts, you should still come up with a profit in the end.
For instance, you can add a discount for those who will sign-up for the 8-months of ongoing cleaning service. We do not recommend something that will be time-consuming. You should also avoid offering something that is not practical. For instance, a free oven cleaning would be good since it doesn’t take too much effort. There should also be some restrictions to ensure that you will not be on the losing side of this deal. This is the proper way to lure your potential house cleaning leads.
Developing the Right Lead Magnets
If you think the above strategy won’t work for you, another method is to offer them lead magnets in exchange for their information. Understand that not all of your audience will be ready to ask for a quote from you since they are in different stages of the buyer’s journey. The quote form with a discount is one example of a lead magnet. If you are planning to generate more house cleaning free leads, you need to offer them something of value to ensure they are interested. For instance, you can create a comprehensive guide or a checklist to help them with their problems. It can be a list of the best cleaning products today, or simple life hacks tips to make their life easier.
If this is not the best time to convert your lead, it does not necessarily mean that they will be disinterested forever. Remember that once you capture your leads, it will be you or your marketer’s responsibility to nurture them and eventually convert them into paying customers. You should continue to provide them with something of value. Continue to educate your house cleaning check leads to convince them that you are the perfect company for the job.
Blogging Can Help You Generate House Cleaning Free Leads
After you’ve created some house cleaning lead magnets, it is time for you to build a collection of well-developed content that will help in nurturing your leads. Blogging is one practical way to do this. By having a blog, you can write content that deals with your prospects’ pain points. You can make videos that answer some of the common questions. You can also educate them about the benefits that you can offer. Blogging has so much potential in encouraging business growth. It allows you to reach out and conduct sales to your prospects without sounding too condescending and pushy. Understand that people don’t want to buy on someone that sounds like a salesperson. When creating content for your website, be sure that it is engaging and informative while subtly promoting your company.
For instance, you can create 1,200 words blog post. At the end of the article, write a call to action. Be sure that clicking on the CTA will lead them to your landing page. This will make it easier for you to capture your house cleaning lead. New leads can also be attracted if you have blogs. Know that Google favors a website that is constantly updated with high-quality content. Once you appear prominently on the search result, your organic traffic will increase, which will also be reflected in your lead generation strategy.
Running Facebook Advertisement
After you’ve optimized your webpage and you make sure that your lead magnets are in a proper place, it is time for you to boost your presence on the social media platform. One of the best channels to promote your company is through Facebook for residential cleaning. However, before you even activate your Facebook ad campaign, you should first understand the difference between Google Ads and Facebook Ads. With Google Ads, people will actively look for their cleaning service provider. While on Facebook, your advertisement will appear according to the audience’s behavior.
Failing to understand how Facebook ads work is why most cleaning businesses were unable to utilize this ad strategy to its full potential. Most of them will think that this works similarly to the PPC campaign on Google. Some people may think that people will come looking for their service if they just activate the campaign. When you are running Facebook ads to gather house cleaning check leads, you should not just focus on the features of your cleaning service; you need to remind them of the benefits. Remind yourself that these people will not be actively searching for a cleaning service. You will need to sell your service to them. We understand that running your campaign or boosting your post on Facebook can be confusing. Therefore, you may want someone to manage your campaign.
How to Properly Run Facebook Advertisement?
If you are not confident in developing well-written content or an ad copy that your prospects will find interesting, you can showcase your stellar customer reviews instead. Start by looking for ways to increase your positive reviews. There are different ways to encourage your customers to leave testimonials. For instance, you can always ask them to leave a review after completing your cleaning job. Study shows that most customers will be willing to leave some good words to their contractor. You should also reach out to your previous customers through email. Tell them about your new Facebook page or Google My Business profile and that you will appreciate it if they leave a review. You need to tell them how it can be beneficial for your business.
Once you’ve gathered enough reviews, you can now use this for your Facebook advertising. This will send a message to your house cleaning leads that you are a reliable and trustworthy company. The more positive reviews you can showcase to your prospects, the more people will think you are a better choice than your competitors. Social proof has now become the driving force of lead generation. If you have some budget, you can even create a video testimonial. Based on the reports, advertisements featuring videos will have a higher engagement rate than those with pictures and text only.
Google My Business for Collecting Leads
Another secret in generating house cleaning free leads would be through Google My Business. Having a GMB profile would be an excellent method to reach out to your local audience. Unfortunately, most businesses providing cleaning services will not claim their profile on Google My Business. Those who have profile in this platform may have forgotten how to properly optimize their profile. You should claim your profile here because it will allow your business to appear on Google Maps, making it easier for your prospects to find you. It will also help you increase your presence since Google Map is the third biggest generator of organic traffic.
However, it will not be enough for your company name to just show up on this channel. You will need to optimize your profile to ensure that it will appear more prominently, and you can highlight the positive feedback from your verified customers. With this, it will be highly likely that your house cleaning lead will reach out to you.
Pictures can Help You Market your Business
Depending on the nature of your business, just uploading the right images can help you capture your house cleaning leads. This market is quite different from other industries since the customers will be granting the company access to their private space. Their hesitation is like a barrier that you need to overcome. Uploading some pictures would be an easy way to give them a sense of familiarity with your business and encourage them to trust you more. For instance, uploading images of your employees on your advertisement and on your website send them a signal that you are not hiding anything. Understand that this is a people business, and your target audience will be interacting with people and not the company.
You can also add a before and after image of your past project. This is a perfect way to advertise how professional and expert you are in providing your service. It doesn’t have to be the entire kitchen. Consider adding images of things that are tough to clean, such as carpet, mattress, deck, refrigerator coils, grills, dryer vent, etc. It will be a good method to increase your house cleaning free leads. You can also invite your employees for a short interview and ask them the best part of working with the company. Capture them in a video where they are having fun with their work.
Upselling
Generating your house cleaning check leads will be easier if you choose to offer additional services. You need to provide more options to the people interested in your service. For instance, you can add window cleaning or carpet cleaning service. It is a good way to expand your business and reach out to more audiences. It can increase your revenue and encourage people to consider your company since you offer them a one-stop-shop for all their cleaning concerns.
As more people consider hiring cleaning services, you can guarantee that you will always have house cleaning leads to send into your sales funnel if you do things appropriately. Follow our suggestions above and keep posted as we offer more strategies that will help you improve your company’s bottom line.
