As an owner of a tree service business, you should always be on the lookout for ways to generate exclusive tree services leads. The process may sound simple, but it may be complicated to some who lack experience. By knowing some of the most basic strategies, you can guarantee that you are heading in the right direction. You can also ensure that you will be getting a fresh supply of lead that you can convert into sales.
What Are the Best Methods to Capture Exclusive Tree Services Free Leads?
For a business to thrive in a competitive and congested market, you want to ensure that you will have a steady supply of leads that you can send in your sales funnel. You want to monitor your audience in every step of their buyer’s journey. We can start by developing a method that will help us capture tree services check leads.
Referral Program
A referral program would be an excellent way to inspire customers to promote your business. However, to start your referral program, you need a way to encourage people to do it. You can begin by explaining your referral program using different platforms such as your website and social media pages. You can also launch an email marketing campaign that informs them about your referral program. Add a small incentive to encourage them to refer you to other possible clients. For instance, you can add free maintenance for every tree services leads conversion.
Create Connections with other Professionals
You will find many businesses that are related to your tree service. They can connect you to people who might need your assistance. A partnership with these companies will produce the best result and help you get tree services free leads. Here are some of the possible partners for you.
- Landscapers- Not all landscapers will be equipped and experienced to handle the tough work of tree service. Most of them will be more than willing to refer you to their clients. These professionals can also hire you as their subcontractor.
- Wildlife Removal Companies- Some animals may use the tree’s branches as the bridge to enter the house. To address this, they may need you to trim the low-lying branches of the tree.
Craigslist
Craigslist could be an awesome source of your tree services check leads if you do it properly. First, you want to make sure that the keywords you are using can be found on the title of your ads. You should also include an appeal, like “20% discount” or “free estimate.” Double-check your ads to make sure that it is error-free. Add a couple of photos of your past projects to convince the customers that you are a legitimate business. You should also include pictures of your technician since it creates a sense of familiarity. Adding your license number and proof of insurance will add confidence and assurance to your target market. You can also use basic HTML to ensure that your ad will appear noticeable.
Using PPC (Pay Per Call) Lead Generation
If you want to guarantee that you will be getting the best return on investment, consider adding pay per call in your tree service lead generation strategy. It is an ideal option than running a PPC ad on your own. For example, the service that Webtudy offers ensures you that the leads will be directed to your phone calls. You will only be compelled to pay for the leads that will come in compared to a Pay-Per-Click, wherein you will be required to pay for every click. If you are too focused on the core function of your service, you may not be skilled in managing a PPC campaign on your own. Therefore, having a company that will handle your Par Per Call strategy will be cheaper and more practical.
SEO Campaign
SEO will be one of the most potent investments that will help you capture tree services leads. Professional SEO agencies will charge you a premium cost, but it guarantees that your phone will keep ringing for the next couple of years. The investment that you will make in SEO will be worth it. While it may need resources and time before you notice the results, doing this properly can improve your organic traffic, boost your brand awareness, and increase your lead generation campaign. Once you’ve seen the development, it should only require common maintenance to ensure that your online visibility remains.
Google My Business
To guarantee that you will rank higher on Google, you want to know everyone that you exist. Start by claiming your Google My Business profile. Next, optimize the content of your GMB page. If you look at the dashboard of GMB, you will see a completion rate. Many businesses will not complete their profile 100%, which can hurt their online presence. You should also add the necessary pictures. It is needed to boost your online rankings.
After completing your profile, it is time to collect reviews. Be sure to ask your customers to leave a review every time you complete a job. Increasing your review is one of the easiest ways to improve your online presence and collect tree services free leads. To make it easier for your customers, provide them with a link to your GMB page through email. You should also add a step-by-step procedure on how they can do this.
Direct Mail
While email marketing would work efficiently on some businesses, direct mail may be more effective in marketing your business to your tree services check leads. Nonetheless, this may come with an upfront cost. Since most advertisers are now more focused on the digital world, direct mail offers you some opportunities that email marketing can’t provide. For instance, a study shows that it adds a personal touch to your marketing, and it is more effective due to lesser competition. When implementing this as a part of your offline marketing strategy, it pays to understand the marketing initiated by your competitors. If they are allotting a considerable budget on this, it means that they are finding it effective. You can also add a coupon or a discount code on the mail to make the campaign more successful.
Email Marketing
If you want to engage with your current lead list, or if you’re going to follow up, email marketing would be a great option to reach out to your tree services lead. It is also an excellent method to nurture your leads. You can use an email marketing automation tool, but be sure that it offers you different ways to personalize your content. It will also be useful to perform list scoring and segmentation and develop unique marketing messages for each group. A tool that will send a notification every time an event trigger is fulfilled will also be practical. Here are some of the content that you should add to your email message.
- Repurpose your old blog content and use it in your email marketing campaign. You can even convert them into infographics to make it easy for your leads to read them.
- Update them with the events that are happening in the community. You should also add news or the current updates or development in the industry.
- Greetings for special events and holidays
- Sales and Promos
- Notification of appointments
Managing Your Online Reputation
In today’s age wherein data breaches happen almost every day, most people will be hesitant to provide their information to a company. Before they even consider handing you their information, they will need to see you as someone credible and authorized in this service. We’ve already mentioned above that reviews can help you improve your SERP. Therefore, you want to ensure that you have a collection of positive reviews. Aside from asking them, you can incentivize this by providing them a free estimate next time they will need your service. Having a good online reputation is a sure way to increase your tree services leads. Here are some ways to do this.
- Responding to Reviews- Whether it is a positive or a negative review, you need to respond to all of them. For the positive reviews, a simple thank you for choosing your business is a good way to show that you value them. For the negative reviews, you want to make sure that you respond to them quickly before they can even cause damage to your company.
- Keeping Updated on All Mentions- You want to ensure that you remain up-to-date on all mentions and conversations happening online. You can perform social listening to prevent a crisis.
- Search Engine Manipulation- If there are negative articles about you, your people, or your company, you want to ensure they remain on the last page of the search result. There are different ways to do this, and there are also companies that offer this service.
Offering Extra Services
There is also a chance to collect more tree services free leads by offering more services. You can offer various services apart from tree service, like landscaping and lawn care. It also gives you a way to up-sell your service and earn more profit. Upselling is relatively simple in the tree services industry. The branches and the trunk of the trees will continue growing, and it will not take too long before your customers today will require your service once more. You should consider offering periodic maintenance for a discounted price.
Collecting those tree services leads will be a lot easier if you have a strong and credible online presence. It takes time and dedication to experience your desired result. If you implement the strategies that we mentioned here, you can ensure that there will be a significant increase in your lead list.
