Whether you provide emergency, commercial, or residential plumbing services, we understand how your business is surviving with leads. If you want to guarantee that you will continue to book appointments and service requests, you need an effective plumbing lead generation system. It takes a lot of effort on your part to accomplish this. Thanks to the different platforms available online, you can ensure that you will attract and capture exclusive and converting leads. Keep reading this article to find out some of our recommendations.
Ways to Get Plumbing Free Leads
Imagine endless leads pouring right into your business funnel. It means that you will have enough funds to deal with the expenses of your business and more. This article will guide you to the proper steps to capture those exclusive plumbing check leads.
Build Your Plumbing List with PPC Advertisement
PPC is a fantastic way to reach out to your prospects, especially those who are not aware of your business yet. PPC is a type of advertisement that appears on top of the organic search results. Major search engine sites like Google and Bing and social media platforms offer this feature. For instance, if you are bidding on a particular keyword like ‘Austin Emergency plumbing service,’ your company’s website will appear on top of the search result encouraging your potential plumbing leads to add you in their list of considerations.
How Does it Work?
All PPC will start with a bidding system. You will basically choose a target keyword and place a bid. The amount you will bid will be the amount you will pay the platform every time a user clicks on your advertisement, thus the term pay per click. Different factors will determine your ad placement, such as quality score and maximum bid. Reports showed that those who click on your PPC advertisement are highly likely to convert since they use terms related to your business and purchase intent.
Moreover, PPC has the power to drive your desired results. It is measurable, allowing you to determine the number of people that leads to sales after clicking the advertisement. PPC is a great option to add to your campaign strategy if you want an immediate effect on your plumbing lead generation. You will not only generate leads but will increase the organic and targeted traffic of your website.
Reach Out to Plumbing Leads through SEO
SEO is perhaps the best way to generate leads, but it takes time to realize the result of your efforts. Unlike PPC, which will allow you to immediately appear on top of the search engine results by paying a specific amount, SEO requires months even years of consistent and continuous effort. With an SEO strategy, you can boost the SERP of your website for keywords that are associated with your business. The higher you appear in the search result, the higher the probability of your prospects finding you, thus more plumbing free leads for you. It is imperative to appear on the first page of the search result since about 75% of the people will not go to the second page. Therefore, you will miss some valuable opportunities.
How to use SEO for Lead Generation
SEO is an umbrella term from different optimization processes including, mobile SEO, web optimization, off-page optimization, and others. Google uses more than 200 signs to rank the website. However, some things remain consistent, and you should include them in your SEO strategy to capture more plumbing check leads.
- Content- The content of your website plays a crucial role in your SEO campaign. Content does not only pertain to the text articles but also images, videos, infographics, etc. Make sure that they are unique, high-quality, informative, and engaging. Add the keyword focus to your website at the proper density. For the articles, gone are the days when you will appear on the first page with 300 words. Nowadays, the average number of words for an article that appears on the first page is 1,200 words. Do not forget to add the keyword on the Alt attributes of the images and optimize the description of your videos.
- Backlink- Some people will simply add content, hoping to get noticed. Unfortunately, if you don’t have any backlinking efforts, you are not sending your content enough juice to rank high on search engine results. There are black and white hat methods, but we advise you to stick with the ethical techniques. Google is getting more intelligent, and if you think you can still trick the system today, you are dead wrong. Avoid using parasites or PBN. Redirects will only increase your MOZ DA but will not affect your SERP. Backlinks help increase the position of ranking keywords, helping your plumbing free leads to discover you.
- Web Design- There are many technical terms when we focus on the web design aspect of SEO, including page speed, structures, META, etc. Perhaps the easiest one to address would be the responsiveness of the site. Be sure to create a web design that your prospects can easily access when using different gadgets. Most websites that appear on the first page are mobile-friendly. Also, consider the navigation system and UX of your website. It should be clean and simple. When visiting your website, your prospects should not find it difficult to accomplish their purpose.
Content Marketing to Generate Leads
As we mentioned above, Content is an excellent way to increase your SERP; it is also a perfect way to capture your plumbing check leads. Your potential customers will often seek added information before they book for your service. They want someone reputable, experienced, and credible to deal with their plumbing issues. Creating informative and engaging content is an excellent way to build your authority. You can attract your prospect’s interest and encourage them to choose you as their go-to solution for all plumbing-related issues.
How Does it Work?
Once people see you as an authority in plumbing, they will trust in what you do. When ranking your page, Google will also consider the engagement rate of your audience. They will consider the extent of time that they spent on your website. If people stay longer on your site, it is an indication that they found the information they need on your website. When developing content for your website, think of ways to keep them longer in your website. For instance, they may take a while to watch your videos or to peruse your blog. You are sending positive signals to Google.
Content Marketing may not immediately convert your plumbing lead, but it will ensure that your brand is on top of their mind if ever they need your service. It is a perfect way to build loyalty among your customers and gain the trust of your potential leads.
Lead Nurturing Through Email Marketing
For nurturing your plumbing leads, email marketing is our recommended method. We understand that not all leads will be converted. Some are hesitant to do business with you, while others are cold leads that you must transform into warm leads. The first step is to build your subscribers list. You can do this by adding a CTA button on the prominent side of your website or landing page. You may also add this at the end of your blog articles or social media posts. Develop your email list organically; avoid buying lists since most will be invalid, dead, spam, or non-converting. If you hire a third-party provider, be sure that they will use organic and ethical methods.
How Does this Work?
Once you build your subscriber list, you can start your plumbing lead segmentation. Since you collected the emails using the organic method, you probably know some information about them. You can categorize them according to their interest, how they reach your landing page, demographics, etc. It will help you develop a message that targets a specific segment of your lead. When creating a message, be sure that it will be personalized. You can add valuable content, coupons, discounts, company updates, and industry news. Leads you will capture through CTA are beneficial since they signed up of their own volition. Therefore, it means that they are interested in your service. Sending emails that will appeal to these people is an excellent method to convert them.
Generating Leads through Social Media
If you are not present on any social media platform, be sure to include this in your plumbing lead generation strategy. You can start with some of the most popular platforms like Facebook, Twitter, LinkedIn, and Instagram. When choosing the best channel you want to use, always consider your target market. You want to be active in the platforms where they can be found. Place all necessary information in your profile, such as contact information, website URL, hours of operation, contact person, etc. You should also pay more attention to the content you are sharing on this channel. It is a great platform to share infographics, videos, and blog content. By having a solid presence on your social media channels, you will also be more visible to your target audience.
How Does This Work?
Try to add a lead magnet to entice your prospects to complete your CTA. Giving them the right incentive will compel them to share the information of their own volition. Some of the ideal lead magnets include downloadable assets, research reports, discount codes, white papers, access to webinars or podcasts, case studies, and more. Make use of social proof by sharing customer testimonials. It is an effective way to capture those plumbing free leads. Based on the reports, 2/3 people will be willing to acquire service from the company after reading a review or watching video testimonials.
These are just some of the ways on how you can capture those plumbing check leads. Leads have become an essential part of generating revenue for the company. As long as you follow our methods above, you can guarantee that your plumbing business will remain competitive.
