While there are several ways to advertise your nursing home, some of them may take time and resources to implement. For instance, while developing an effective SEO strategy makes sense, it will take some time before you notice the increase in your organic traffic. Therefore, some marketers will consider running an Ad campaign while waiting for the effect of their SEO strategy. It ensures that you will get senior in-home health care leads that you can transform into paying customers.
Practical and Effective Methods to Generate Senior In-Home Health Care Free Leads
If you are launching your senior nursing home business, you want to make sure that you can get as many clients as possible. You want your sales pipeline to remain healthy. The more interested people you can attract, the better the chance of getting valid leads. Here are some ways to guarantee that your sales funnel will be filled with potential leads.
Claiming Your GMB Profile
GMB (Google My Business) is the online business directory of Google. It accounts for some of the best traffics that lead to conversion. It is a part of your Local SEO, and it ensures that the name of your business will appear on Google Map. You should establish your authority and presence on the Google Map to capture your Senior In-Home Health Care check leads. Google will be displaying information on Google Maps whenever someone looks for service at a specific location. Based on the numbers released by Moz, a total of 44% of the clicks account for Google maps. Therefore, you should never disregard the importance of GMB. If you have not claimed your business profile, it is the perfect time to do so. Be sure to add accurate information such as contact numbers, email address, physical address, business operation, URL of your website, etc.
Collecting and Promoting Authentic Reviews
The competition in the senior home care industry is too harsh; that is why you need to differentiate yourself from this crowded market. Once you decide to build your online presence, you want to make sure that you stand out from the rest of your competitors. Aside from your Unique Selling Proposition, one effective way is to collect authentic reviews from your verified customers. Heads Up! Some companies are resorting to paid reviews to populate the database. We highly discourage you from doing this. Study shows that the younger market has become more discerning about customer testimonials and can quickly identify the fake reviews from the organic ones. You need at least ten authentic reviews before your Senior In-Home Health Care lead considers doing business with you.
How Important Are Reviews?
Based on the latest healthcare industry reports, at least 89% of your possible clients are reading online reviews first before reaching out to the health service provider. 87% of the consumers believe that customer reviews are highly essential and directly influence their purchasing behavior. At least 79% of the customers in the health market trust these reviews like it was personally recommended by someone they know. Understand that people will choose a company with the highest number of authentic customer testimonials. Therefore, you need to have a strategy that will proactively solicit reviews from your previous clients. Once you have a decent number of reviews, ensure that you distribute them to all your marketing channels such as social media, website, blog site, online listing sites, and others.
Join Community Events
Another easy way to promote your business to your target audience is joining community events. People will choose to do business with a company they are familiar with. Since you will mainly be targeting local customers, joining community efforts is an ideal way to advertise your company. It gives the audience a chance to reach out to you. During the event, ask people to fill out a form to capture your Senior In-Home Health Care leads. It would be better if you were given a chance to be a speaker during the event. It will increase the prestige of your business and will make you appear like an authorized person. You can join events held by local retirement homes, rehabilitation facilities, nursing facilities, assisted living, senior apartments, and senior centers.
Look for Possible Referrals
Referrals are quality Senior In-Home Health Care Free Leads. They can easily be converted since people trust the people who refer them. An easy way to get a referral is to establish a partnership with a non-competing business. For instance, you can visit your local health center or health care experts and ask them to refer you to people who meet your requirements. Every successful conversion will qualify them for a pre-determined amount of commission. Companies that will provide you with excellent referrals include veterans administration businesses, retirement communities, social service programs, home care firms, nursing and assisted living facilities, adult care centers, rehab centers, nursing homes, occupation therapists, social workers and community doctors.
Where to Find Referrals
You can also ask for referrals from your past customers. Understand that if a customer has received top-quality service from your company and is pretty satisfied with what you offer them, they can transform into your brand ambassador. They will be referring your service to people they know for free. They will gladly talk about their experience with your company on their social media profile, which helps in your Senior In-Home Health Care lead generation strategy. Forming a positive and healthy relationship with your customers make sense. It would be easier for you to approach them if you managed to build good memories with them. For those hesitant to refer your company, you can add an incentive for every successful referral.
Google Ads
If you have resources and plan to use them for your advertising campaign, consider allotting this on Google Ads. Know that Google accounts for the 52 million searches related to senior care annually. It is an excellent way to display your business to people unaware of your brand. When people need your service, they will start their search online, and if they can’t find your company’s name on the search result, they won’t even add you to their shortlist. Since it will take some time for your company to appear on the first page of the search result using your SEO strategy, Google Advertising can help.
The secret to using this platform efficiently is to bid only on the particular keyword that will be relevant for your business. Use keywords that will be utilized by your target audience when looking for your company. If you have a pretty limited budget, target only the keywords with purchasing intent. Apart from the keywords, you should also pay attention to your ad copy. Add some of the major selling points of your business. Understand the pain points of your Senior In-Home Health Care leads and design a copy based on that. Also, refine your landing page, be sure it focuses more on the benefits rather than the features of your business. Add a sense of urgency; for instance, you can add a limited offer.
Promote on Senior Publications
Not all seniors are willing to embrace technology. While some of our grandparents will join social media and read content online, a good percentage of them is still technically-challenged. Therefore, you want to target these potential Senior In-Home Health Care check leads through senior publications like local magazines and newspapers. To ensure that it will help you advance your Senior In-Home Health Care lead gen campaign, you can add coupons along with the advertisement. While these publications are no longer as hot as before, seniors still prefer to consume their daily dose of news using newspapers.
How Can I Improve My Senior In-Home Health Care Lead Generation
One of the significant issues that senior healthcare businesses face is competition. With the adult population growing quickly and the value of senior care is projected to increase this year, there will also be a massive increase in business opportunities. However, it is also expected that the already congested market will be overcrowded. If you are doing some of the strategies mentioned above, but you are still not generating enough Senior In-Home Health Care leads for your sale pipeline, the tips here can help you.
Use Your Voice
Be sure to share important insights with all the team members whenever you have that opportunity. Don’t hesitate to use your knowledge and experience during your speaking engagements or press releases. Talk about the latest practices in the industry, trends, and the issues your industry is facing. The secret here is to establish yourself as a thought leader in this market. Your website is another platform to build your authority. You can create a blog and periodically post high-quality blogs. Discuss the answers to the most common questions you receive from your clients or the challenges they commonly encounter along with your proposed solution. It would be easier for you to capture Senior In-Home Health Care free leads if you managed to establish strong credibility.
Using the News
You need to make sure that your target audience is well-informed about your company and the industry. Marketers should ensure that your business will remain innovative to help you generate a significant number of news-worthy articles and announcements. You should also write Press releases during a product launch, change in your service, employ new vital people, partnership with other industry leaders, etc. Be sure to distribute them on channels your target market will consume, such as the local newspaper. This idea is to keep your Senior In-Home Health Care lead interested in your business.
Educate Your Audience
If you still don’t have a platform to disseminate information to your target audience, now is the time to consider this. Your website and blog page would be an excellent channel to educate your market. You should consider posting well-developed content on your blog. Webinars and blog posts are integral parts of your SEO efforts, contributing to improving your company’s online visibility. We’ve mentioned that the client’s search will start online, and it is a must that they find you.
Having an educational and informative post can easily separate you from your competitors. You should post about 1-3 posts each week. This ensures that your website will remain fresh and that there is always something new for the audience to read. Remember that Google loves fresh and high-quality content and will increase your SERP. If your Senior In-Home Health Care leads will find you on the first page of the search result, there’s a higher chance that you can easily convert them.
Build Relationship with Your Audience
Your business should focus on building a relationship with your Senior In-Home Health Care free leads and existing customers. Offering them a satisfying service increases the probability that they will refer us to people they know. Based on the latest surveys on health care, referrals mainly came from previous customers taking 19.5% of the pie. Assisted living facilities have the lowest number of referrals with 3.7%. You need to make an effort to reach out to these possible sources of referrals. Whether you plan to reach out to them in person or online, make it a habit to keep in touch with them. Remind them about your Unique Selling Proposition and your benefits. They will remember your name when someone they know needs your assistance.
Finally, you need to know what you can offer that your competitors cannot to capture these Senior In-Home Health Care leads. Offer them a solution to their pain points. Tell them how unique your offers are, and you have a higher chance of drawing the interests of your prospects.
