Although we have discouraged you from buying a lead list repeatedly since they are mostly low-quality and invalid leads, choosing a company that offers an organic lead generation strategy could produce an excellent result. It could also be a source of instant business, which can be beneficial for the startup business. However, if you don’t pay attention to how they generate their handyman leads, you may end up paying more than usual.
Things to Consider When Buying Handyman Check Leads
Remember that no matter how large the lead list they provide you, if you cannot transform this into a potential customer, it will not help the growth of your business. It will not have a direct impact on your bottom line. In fact, it may even hurt you. Here are some things that we’ve learned in our years of experience.
You Are Paying for Lead!
It is not uncommon to hear contractors complaining about the lead list they’ve received from their previous company. They often ask our advice since they have trouble converting their handyman free leads. For instance, Home Advisor will often provide contractors with leads. Unfortunately, the list is not exclusive, which means that your rivals may have already reached out to them. Therefore, they will often complain about the low conversion rate of their lead list and will demand a refund. The first thing you need to keep in mind is that you are paying for a lead and not a customer. You are getting an opportunity to reach out to your prospects and possibly encourage them to try your product. Always remember that it is not a guaranteed business.
What To Do If Your Receive the Lead
To ensure that you will receive a high conversion rate, you need to earn the trust and loyalty of these people. You need to know their pain points and understand their needs. Find ways to communicate with them seamlessly and convince them that you are the right company to handle the job. This is not simply offering your handyman lead with the lowest fee. Customers will do more than just price hunting. They are looking for an expert whom they can trust. To convince them that you are the best person to handle their issue, you may have to do a combination of online and offline lead generation strategies. For instance, if you join a trade fair, do not simply interact with your audience; you want to follow up with them through email marketing. Your sales skills are also essential in encouraging these people to choose you.
When is the Right Time to Follow Up?
There are different options to choose from when you buy a lead list. Perhaps two of the most popular would be getting a lead list and sending organically-generated handyman leads to your sales team. Generating leads through the organic method offers a higher conversion rate since you call them immediately after receiving them. Remember that every second you wasted will substantially reduce the chance of converting them. Also, you are giving your competitors a window to steal these leads from you if you wait for a minute to contact them.
Why Should You Follow Up Immediately?
Some marketers will tell you that potential customers will be asking for a quote from at least three companies before they choose the people whom they want to work with. This is further from the trust, especially in this industry wherein customers urgently need handyman works. They will gladly do business with them as soon as they find a company that matches their needs and preference. While this may not be the case for bigger jobs, people who need installation and simple repairs will need someone reliable and fast. Also, following up with these handman leads as soon as you receive them means that you are a responsive company.
Giving In-Person Handyman Quote
Not all handymen will have the skills necessary to capture handyman free leads. Therefore. It is only typical for them to hire a company that will handle this intricate work for them. However, we’ve already mentioned that you are paying only for leads and not a guaranteed customer. You may still find it challenging to convert them through one phone call. We’ve heard many handymen struggling in this area, especially those who are just starting in this business.
However, based on our experience, there is an easier way to convert them. Offer your handyman leads with an in-person quote. This will allow you to talk to them face to face and develop a sense of familiarity. It is a chance for you to showcase your professionalism and that you can find a solution to their concerns. It also gives them a sign that you value them and are willing to drive for hours and make yourself available to provide them with a precise quote.
Focus on Retaining Your Customers
As someone who has years of experience in marketing, we always tell our clients that retaining your customers is much cheaper than generating a new one. Once somebody finds a trusted and professional handyman, they will pick this company as their go-to solution whenever they encounter an issue. When you are buying a lead list, you can spend on a low-quality list and not generate any income. However, if you choose organically generated leads and convert one of them, there’s a higher chance that they will hire you again should the situation calls for it.
Nurture Your Leads
We understand that your leads may not need you today, but that doesn’t mean that they will not need you forever. There are instances when you only have cold handyman lead that you need to nurture. If you have been purchasing leads for a while, stop and check your old leads. If you are in partnership with a reliable lead generation company, they could provide you with additional information that allows you to evaluate the leads and segment and score them. You will then realize that at least 80% of your leads will fall under a similar category.
How Do You Nurture Your Leads?
We’ve already tackled this topic before, but let us give you a short recap of the strategies you can use to turn your cold handyman leads into warm leads.
- Create Targeted Content- You want to make sure that the content of your website and social media platform deal with the pain points of your prospects. You need to be strategic when nurturing your leads, and research shows that targeted content helps a lot. You should also create a buyer persona to help you develop a range of content that they may find interesting.
- Combined Marketing and Sales Strategy- When you align these two processes, you will find out that it will be easier for you to retain your customers. Start by identifying the exact stage of the prospects in the buyer’s journey. With this, you can personalize how you will reach out to them.
- Lead Scoring- We understand that lead nurturing can be a time-consuming task. You don’t want to focus entirely on this, knowing that your business core offers handyman jobs. Therefore, with lead scoring, you can easily identify the handyman free leads whom you should talk to.
- Personalize Email- Regular communication with your leads is a great way to convert them. Nonetheless, you should not bombard them with emails that offer no value.
Don’t Ignore the Small Jobs
Your handyman lead that will require a kitchen remodeling project will be more expensive than someone who needs window installation. However, unless you are quite confident in doing exemplary work and are sure that you can transform this lead into a paying customer, it will always be better to start with small projects. This will help you be accustomed to the sales and marketing skills necessary to convert the leads. It will help you become more prepared in handling the bigger accounts. Once you’ve got the hang of it and you’ve ironed out some of your flaws, it is time to take those risks. Still, be sure to be calculated with your steps. Understand that the riskier the leads are, the more expensive they can turn out. You also have the option to upsell those who are hiring you for the small jobs. It will be easier to achieve this once you gain the trust of your customers.
Email Marketing
We will say it again; you are buying a lead list and not a guaranteed customer. Email marketing would be a great way to focus on the needs of your handyman check leads. However, if you can’t do this properly, then your prospects would not even bother opening your email. Nonetheless, if you do things appropriately, the study shows that it has an ROI of $44 per $1 expenditure. Email marketing is an excellent option if someone shows interest in your service. Be sure that your email offers something valuable, such as important tips or guides. It should also demonstrate the expertise of your company to handle demanding and intricate work. Also, be sure to add a CTA at the end of your email. You can add a lead magnet to ensure that they interact with your CTA button. For a better result, be sure to perform list segmentation.
Buying a lead list may not produce you with your desired result. For a better outcome, look for a company that offers an organic lead generation service. This will help you maximize your result, reduce the cost per lead, and improve your revenue. This guarantees that you will always have handyman leads that you can send to your sales funnel. Moreover, it is more affordable since you only pay for every qualified lead.
